Salesforce Marketing Cloud

NOVEMBER 2, 2023

Remember building your first email campaign? Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress.

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks. Want to jump ahead?

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

SendX

NOVEMBER 10, 2020

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Martech Advisor

NOVEMBER 20, 2019

Email automation is defined as a set of processes and technologies used to send promotional/transactional emails automatically to customers. It uses preconfigured business rules to trigger communication, helping you dramatically cut downtime and effort spent reaching a large audience. What Is Email Automation?

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Vision6

AUGUST 23, 2021

Email marketing automation saves you precious time, money, and resources – which explains why the estimated spending for marketing automation tools is expected to reach $25.1 For example, a subscriber signing up to a newsletter may trigger an automated lead-nurture campaign with value-add content to build trust.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

The Point

OCTOBER 22, 2019

Congratulations: your last email campaign generated a really high click-through rate. It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate. Email bots. The culprit?

Marketing Automation Services 127

Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work.

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Opt-in Opt-out CAN-SPAM Deliverability 109

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Let’s see some email campaigns from familiar brands that were ‘blasted’.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Delivra

APRIL 23, 2021

When it comes to marketing that gets results, no channel does it better than email. Even though it is one of the oldest communication channels around, email has had quite a solid renaissance as a marketing tool that delivers when it comes to ROI. In fact, according to research, email can result in ROIs of 4400%.

Automation 76

Automation Marketing Automation Services Marketing Management Lead Nurturing 76

SendX

APRIL 26, 2021

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Is email marketing still relevant?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Adobe Experience Cloud Blog

MARCH 22, 2019

Email marketing is like an old friend. Even with the emergence of more exciting engagement tactics, email marketing has remained a key method for reaching your audience. In fact, nearly 70% of people between the ages of 18 and 34 prefer companies communicate with them through email, according to MarketingSherpa research.

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Rules Email Marketing Tips Planning 134

Optinmonster

MAY 4, 2023

How to Choose a WordPress CRM Plugin There are tons of lead management plugins on the market. Workflow automation: The best WordPress CRM plugins will have automation features for sales funnels, sorting emails, scoring leads, and other tedious CRM processes. Some triggers include signing up for your newsletter or making a purchase.

CRM 73

CRM Top of Funnel Marketing Automation Services Enterprise Management 73

ClearVoice

FEBRUARY 3, 2021

The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. Business-to-business content marketing: types of content.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.”

Deliverability 110

Deliverability CAN-SPAM Opt-out Opt-in 110

Martech

MAY 24, 2024

That’s definitely not something that would make my mom proud of me. I understand the desire to create email works of art that will represent the brand better. But emails are not magazine ads. Static images rob emails of their engagement potential. Triggered and transactional emails are email money trees.

RFP 123

RFP Deliverability Blast Campaigns Budget Programs 123

Optinmonster

SEPTEMBER 9, 2020

Are you using Sendloop to send email campaigns, but trying to figure out how to grow your list? Sendloop is a great option if you’re looking for an email service provider to help with your marketing strategy. As an ESP, Sendloop’s focus is sending personalized email campaigns to the subscribers on your list.

Marketing Websites 82

Marketing Websites Trigger Marketing API Template 82

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. Let’s define intent-based marketing initially with its workings. Intent data fuels personalized marketing. These signals trigger intent-based marketing. increase in web pages about it since 2016.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Optinmonster

FEBRUARY 10, 2022

From building eye-catching emails, automating everyday tasks, and building workflows, ESPs can certainly make your life easier. In today’s post, we’ll be doing an in-depth review of one of the most popular email service providers on the market: MailerLite. Design a new email campaign. Flexibility.

Work Management 76

Work Management Marketing Management Service Budget Programs 76

BenchmarkONE

MARCH 31, 2022

Email marketing is still one of the most lucrative ways for businesses to connect with prospects and customers. But like all digital marketing channels, email marketing is not immune to change, and the right email marketing tools make all the difference. Email Marketing in a First-Party Data World.

Marketing Automation Services 71

Marketing Automation Services Email Marketing Work Management Marketing Management 71

Anyword

FEBRUARY 7, 2022

For some of us, it’s prehistoric, but email marketing is actually one of the most cost effective marketing tools of our era. A proper email campaign will earn more conversions in less time than other channels that get a lot more hype. What Is Email Marketing? What Is Email Copywriting?

Copywriting 87

Copywriting Email Marketing Paid Search Agency Landing Pages 87

Goodish Agency

AUGUST 5, 2021

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? What is Growth Marketing? growing an emailing list, increasing landing page conversions, or reducing the bounce rate.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

SmartBug Media

AUGUST 10, 2020

In fact, many organizations dedicate huge portions of their marketing budgets toward marquee industry events throughout their fiscal year. In this two-part blog series, we dive into strategies and best practices to help SaaS marketers maximize lead generation without trade shows and events as part of their marketing arsenal.

Cross-Selling 81

Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. We also look beyond the typical email metrics,” says Mistry. Our benchmark for a healthy email program is 20%.

Email Marketing 86

Email Marketing Planning Webinar Metrics Click Rate 86

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Let’s see some email campaigns from familiar brands that were ‘blasted’.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

Optinmonster

MARCH 19, 2020

That’s the same anticipation that we, as marketers, hope to capture with email countdown timers. Not only does the timer add some visual movement to your campaign, but it also creates a sense of urgency. And that means some pretty cool results for your marketing campaigns.

Urgency Marketing 78

Urgency Marketing Budget Programs Email Campaigns Email Marketing 78

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. Needless to say, generating leads from IT buyers is hard.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

SendX

OCTOBER 29, 2020

Will you seize the opportunity and start planning email marketing campaigns like an expert? Source: unsplash.com Email campaigns are the first digital marketing format, but longevity doesn’t make the strategy any less vital or relevant in 2020. Let’s take a look! What makes a standout subject line?

Email Campaigns 170

Email Campaigns Email Marketing Work Management Campaigns 170

SendX

NOVEMBER 26, 2020

From social media, to display ads, to mobile app ads, to video ads, we have seen multiple marketing channels become extremely popular and widely used in recent years. Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel.

Email Campaigns 195

Email Campaigns Campaigns CAN-SPAM Marketing & Strategy 195

Optinmonster

FEBRUARY 21, 2022

Are you looking for an in-depth AWeber review to see if this email service provider is right for you? Email service providers (ESPs) are a vital piece of your marketing toolbox. They have a bundle of tools to build, grow, and connect you with your email list. Design a new email campaign. Ease of Use.

Budget Programs 76

Budget Programs Work Management Marketing Management Template 76

Delivra

APRIL 23, 2019

When it comes to marketing that gets results, no channel does it better than email. Even though it is one of the oldest communication channels around, email has had quite a solid renaissance as a marketing tool that delivers when it comes to ROI. In fact, according to research, email can result in ROIs of 4400%.

Automation 61

Automation Marketing Automation Services Marketing Management Lead Nurturing 61

Sharpspring

AUGUST 21, 2020

While printed organizational products may no longer be the most efficient way to keep tabs on customer contact information, they were definitely the jumping-off point for the evolution of CRM software. Customer relationship management is the process of organizing customer data for optimized digital marketing. What Is CRM Software?

Work Management 60

Work Management Marketing Management CRM Software 60

Litmus

APRIL 1, 2021

Email has come a long way. The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. This October, email officially turns 50. That’s why we’ve decided to take a look back at email’s history, from the 2010s to now. This set the stage for email marketing as we know it today.

Design 69

Design Trends Mobile Marketing Email Campaigns 69

Hubspot

FEBRUARY 14, 2024

The last thing you want from a sales email is sleazy, spammy… or even sales-y copy. That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! A channel such as this has additional benefits for marketing.

Copywriting 66

Copywriting Click Rate Open Rate Paid Search Agency 66

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform?

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

ClickZ

AUGUST 10, 2020

As a new startup with a small team focused on other tasks, JIGGY’s email marketing strategy initially fell on Kaylin’s shoulders. She needed an email marketing solution and provider that was simple enough to use yet robust enough to easily automate messages that tell the brand story and maximize sales.

Marketing Automation Services 109

Marketing Automation Services Jigsaw Marketing Automation Automation 109