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7 Ways to Improve Your Lead Management Process

Zoominfo

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

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(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

Marketers can get buy-in and build stronger relationships with business stakeholders by linking content assets to concrete business results like marketing qualified leads (MQLs). Second, marketing analytics also equip content marketing leaders to make data-informed decisions about where to invest money and talent resources.

Analytics 184
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article thumbnail

7 Ways to Improve Your Lead Management Process

Zoominfo

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

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How to Create an SEO Editorial Calendar So Customers Find You

Contently

Identify your persona’s most common questions: Now that you have your persona(s), consider what they’re looking for and how they’d go about searching for it. Once you have a keyword, think about how it relates to your business, and then brainstorm your topic. What words do they use? Brainstorm topics and headlines.

SEO 78
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Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study

Outgrow

One of the brands leading the way in this trend is Ulta Beauty with their “Skincare Routine Quiz.” The traditional approach of browsing through endless product options can be overwhelming, often leading to frustration, wasted money, and dissatisfaction. Moreover, 35% of that traffic comes by searching about skincare.

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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. A best practice can be misinterpreted or outdated, leading to missed opportunities or outright harm to a business. How important are Core Web Vitals (CWV) for rankings?

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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.