Automated Data Hygiene: 2019 Database Maintenance


Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. But, collecting data and having access to it is only one small step toward data-driven success. Data quality and cleanliness is where the real power lies. Today we’re talking about data hygiene and the drastic shift happening in database maintenance right now.

41 Expert Opinions on Data Hygiene Best Practices


Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. What is data hygiene and why is it important? Digital Marketing ZoomInfo.


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Contact Data Hygiene and the Future of Branding


Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. What is a data-driven branding strategy? A data-driven brand strategy is exactly what it sounds like—a strategy which requires the use of data to inform any and all decisions made about branding. Although it’s a simple concept to understand, data-driven branding isn’t always easy to put into practice. Branding.

35+ Experts Weigh In on Data Hygiene Best Practices


Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Don’t call it hygiene.

ZoomInfo and Salesforce: Meet Your Go-To-Market Success Machine


You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line


Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo.

#ChatZoomInfo: 2019 ZoomInfo Twitter Chat Schedule


In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter. These one hour sessions will consist of five questions— tweeted by the ZoomInfo Twitter account (@zoominfo).

How Good Content can Help Improve Database Health

The Point

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. Most commonly, companies looking to clean up CRM data turn to database providers like ZoomInfo, , and InsideView to append and replace outdated contact information.

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Transforming the CRM From a System of Record to a System of Insight


Without systems and processes to cleanse and enrich data for real-time accuracy, CRM information stays stagnant and unreliable and can lead sales and marketing teams down the wrong path. Henry Schuck, ZoomInfo founder and CEO. 5 Ways Dirty Data Hurts Your CRM—and Revenue [Infographic].

The secrets to closing a multi-million dollar deal


“The summary of it is that we prospected like heck, we did probably 50 to 100 demos, we struck out a lot, and every time we struck out we just kept going and going and going. When Andy Lyon started at ZoomInfo, people called him “Andy Cub.”

How to Build the Ultimate Sales Prospect List


If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. Instead, modern sales professionals find success by creating and reaching out to hyper-targeted lists made up of only the most qualified prospects. Whether you’re new to sales prospecting or you’re a sales veteran, there’s something in today’s article for you. We offer our best tips and tricks for creating the ultimate sales prospect list.

Your B2B Database: Having A Very Data New Year in 2021


As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads. Remember: data comes first in a database strategy. 1.Improve Your Data Quality.

The Impact of Bad B2B Marketing Data


There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. While inaccurate marketing data is annoying, have you ever truly considered how it’s impacting your marketing campaigns? Low quality data is likely doing more damage than you think.

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7 Ways Dirty Data is Hurting Your Bottom Line


Using dirty data to fuel your business initiatives is akin to putting the wrong type of fuel in your car. Consider these statistics ( source ): 40% of business objectives fail due to inaccurate data. Bad data costs U.S. These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene.

A Guide to Marketing Automation


In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Below are 4 of the biggest challenges: Data decay: If your database is out of date, you could be including the wrong contacts in your marketing campaigns.

Information without Innovation is Just Data: The Modern Guide to Business Intelligence


And, because contact and account data is a high-value form of currency in the corporate world, it often feels like the human element of B2B is gone. But, the rapid influx of available data seems to be shifting businesses back to the basics and back to the who of it all. We’re learning that although data is an incredibly necessary resource, information overload is a real thing. The difference between data and intelligence. Data is quantity.

How to Avoid the Spam Trap


While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe.

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B2B Sales Intelligence: Bad Data and Sales


Whether you realize it or not, the efficiency, productivity, and drive of your B2B sales team is directly dependent on the quality of your data. Good data leads to less time spent prospecting, more meetings on the calendar, and ultimately more revenue. The impact of bad data, however, can range from one lost account to catastrophic revenue loss. Last week we discussed how low-quality data can significantly lower the effectiveness of your marketing campaigns.

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15 Expert Opinions About Business Data


In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates. Everyone needs data to compete in our modern business landscape—and we have the quotes to prove it! Data-driven marketing is never ‘done’.

Your Guide to Choosing a B2B Data Provider


Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each.

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21 Important B2B Cold Calling Statistics


cold call attempts to reach a prospect. The Problem with your Data. Low-quality data can impact every aspect of a business—particularly sales and marketing. If your team’s performance is lagging and your sales database is a mess, it’s time to conduct an audit of your data. Quality data is the fuel of any successful sales team. Without it, your cold calls will fall flat and your prospects will remain unreachable. Inaccurate B2B contact data wastes 27.3%

June 2018 B2B Blog Post Round-Up


4 Lessons ZoomInfo Learned From Their Own ABM Campaign. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals. So, like many companies, ZoomInfo decided to give ABM a shot. Modern marketers live and breathe data. 4 Reasons Why CRM Data Hygiene is Critical to ABM Success. Bad data costs U.S.

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7 Ways to Improve Your Lead Management Process


25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. First and foremost, effective lead management requires a deep understanding of the characteristics that make a prospect an ideal fit for your products and services. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. Build custom landing pages so prospects reach different forms based on how they arrived at your site.

The Risks of Personalization: When Marketers Cross the Line


Example : A prospect fills out a form on a landing page for a new security software. Yet, the prospect immediately starts to see ads for that product when scrolling through their personal Instagram feed. Annoyed with the constant contact, the prospect leaves a negative comment on the brand’s social media pages. Customer data is critical to personalization—but marketers’ efforts often backfire when they use information that a customer didn’t willingly provide.

4 Ways Technology Has Changed B2B Selling


And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. For those who aren’t familiar with this technology—it’s exactly what it sounds like: Instead of living in on-site software systems, CRM data is now hosted on the cloud. Now, CRM data is accessible anytime, anywhere. 2. The rise of big data. If you’re one of these companies, it’s time to embrace the power of data.

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5 Reasons to Clean Your Marketing Database Today


Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. 64% of “very successful” data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

July 2018 B2B Blog Post Round-Up


3 Ways to Operate a More Data-Driven Marketing Program. Enter data-driven marketing. Otherwise, prospects and customers using Google to search for businesses like yours will be lost to higher ranking competitors. Data Hygiene and The Future of Recruiting. As a result, contact and candidate data have become an increasingly hot commodity. If you’ve missed out on earlier editions, you can find those here or visit the ZoomInfo blog for more content like this.

Account-based Intelligence (ABI) - How to use it for ABM Success


Intelligence or data is the beating heart of Marketing. is informed by the intelligence, i.e. the data that is collated at the beginning of any strategy (and the data that is collated as the campaign is ‘in-situ’). 62% of marketers rely on prospect data that is 40% incorrect.

The Real Value of Email Hygiene: A Marketer’s Guide


Email hygiene is a crucial, yet often overlooked, element of email marketing. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists. Why is email hygiene important? As a result, companies that don’t prioritize email list hygiene are at risk of having their email marketing programs shut down. Best Practices for Email Hygiene. Remember, it’s important to be proactive about data collection.

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The Sales Manager’s Guide to Selecting a Data Provider


Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. Without it, your sales team wouldn’t be able to identify, target, and connect with their target prospects and companies. But, anyone in sales will tell you that finding and maintaining high-quality data is a full-time job. What is a B2B data provider?

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The B2B Database Maintenance Glossary


There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. After all, if you can’t reach your prospects or customers, your message, offer, and product no longer matter. Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. 40% of business objectives fail due to inaccurate data. Bad data costs U.S.

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February 2019 B2B Blog Post Round-Up


We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more. But, writing web copy that converts prospects into paying customers is an entirely different task. Imagine a prospect researching two similar products. Your copy serves as the bridge between the prospect and your business.

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A Guide to Marketing Automation Implementation


Prioritize Data Hygiene. Data quality issues are often overlooked, but ultimately, data is the foundation of your marketing automation system. If you can’t reach your prospects, your marketing automation efforts will have been in vain. Establishing a hygiene process early on can help your business reap the rewards of marketing automation much faster. Learn more about data hygiene here: 4 B2B Data Management Tips to Help You Convert More Leads.

The Definitive Guide to Market Intelligence


In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). Market intelligence refers to the ongoing collection and analysis of data related to a brand’s markets, customers, and competition in order to gain a holistic knowledge of the overall marketplace. Market intelligence involves two primary data types– external data and internal data. Prioritize data quality.

Give the Gift of Automated Data Maintenance [Infographic]


“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” B2B data isn’t glamorous. Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . In an environment where data is currency, quality is key. But it’s become increasingly difficult to stay on top of data hygiene. The Impact of Bad Data on Sales.

3 Ways to Operate a More Data-Driven Marketing Program


Enter data-driven marketing. What is Data-Driven Marketing? If you’ve worked in marketing over the last few years, you’re likely familiar with the concept of data-driven marketing. In essence, data-driven marketing is a strategy in which all aspects of a campaign-from channel to content- are designed and developed using insights garnered from data analysis. Data-Driven Marketing in 2018. 1. Prioritize data-management.

Dynamic Data: Why B2B Businesses Must Abandon Static Data


Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data. That is, the switch from static to dynamic data management. Today’s blog post explores the difference between static and dynamic data. Bad data costs U.S.