DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. You’ve probably heard of DealSignal , ZoomInfo, and Apollo, right? A notable shortcoming of ZoomInfo is the static nature of its database.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Zoominfo

MAY 7, 2021

“The summary of it is that we prospected like heck, we did probably 50 to 100 demos, we struck out a lot, and every time we struck out we just kept going and going and going. When Andy Lyon started at ZoomInfo, people called him “Andy Cub.” Within this time frame, both companies had signed separate contracts with ZoomInfo.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. So, what does list churn have to do with B2B marketing data? ZoomInfo can help.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

DECEMBER 23, 2020

As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads. Remember: data comes first in a database strategy. Improve Your Data Quality. Finetune Your Data Privacy Efforts.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

DECEMBER 16, 2018

Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . In an environment where data is currency, quality is key. But it’s become increasingly difficult to stay on top of data hygiene. The Impact of Bad Data on Sales.

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. BLOG] What Sales Reps Must Know About Marketing Automation: [link] #martech #salestips pic.twitter.com/qdnKf6gbEp — ZoomInfo (@ZoomInfo) August 22, 2018. Prioritize Data Hygiene.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Contact ZoomInfo today to learn more about improving your B2B marketing efforts.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

OCTOBER 14, 2018

cold call attempts to reach a prospect. The Problem with your Data. Low-quality data can impact every aspect of a business—particularly sales and marketing. If your team’s performance is lagging and your sales database is a mess, it’s time to conduct an audit of your data. Improve Your Data. Append your data.

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Zoominfo

AUGUST 2, 2020

As the name suggests, fit data helps find leads that are fit to be a customer for your company. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. It encompasses demographic data including: . Opportunity Data. Data Hygiene: Data decay is unavoidable.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

FEBRUARY 12, 2019

25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. First and foremost, effective lead management requires a deep understanding of the characteristics that make a prospect an ideal fit for your products and services. higher sales quota achievement rate.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

MAY 7, 2021

“The summary of it is that we prospected like heck, we did probably 50 to 100 demos, we struck out a lot, and every time we struck out we just kept going and going and going. Fast forward seven years later, and Lyon has just closed the biggest deal in ZoomInfo history: an eight figure deal.

RFP 100

RFP Zoominfo Work Management Data Hygiene 100

Zoominfo

JUNE 3, 2018

4 Lessons ZoomInfo Learned From Their Own ABM Campaign. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals. So, like many companies, ZoomInfo decided to give ABM a shot.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

MARCH 4, 2021

Prospecting. Make meeting scheduling easier for prospects. Help build email sequences for lead nurturing — the ones that don’t respond to initial prospecting. It’s when prospects should be convinced that your product or service will resolve their challenges. Personalize content specifically for your prospect.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Zoominfo

SEPTEMBER 18, 2018

Example : A prospect fills out a form on a landing page for a new security software. Yet, the prospect immediately starts to see ads for that product when scrolling through their personal Instagram feed. Annoyed with the constant contact, the prospect leaves a negative comment on the brand’s social media pages.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Zoominfo

JULY 12, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. In sales , this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your sales prospect lists. Instead, modern sales professionals find success by creating and reaching out to hyper-targeted lists made up of only the most qualified prospects. Let’s get into it! Building A Sales Lead List 1.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Prioritize Data Hygiene As we said earlier, data hygiene can be one of the biggest obstacles to success when it comes to automation. How Does Marketing Automation Work? Invest in training.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

FEBRUARY 28, 2018

And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. 2. The rise of big data. Thanks to the internet, companies are far more connected to their prospects and customers. in sales revenue ( source ). Enter: social selling.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. After all, if you can’t reach your prospects or customers, your message, offer, and product no longer matter. What Is B2B Data? What is Data Maintenance?

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

JULY 5, 2018

Otherwise, prospects and customers using Google to search for businesses like yours will be lost to higher ranking competitors. Data Hygiene and The Future of Recruiting. If you’ve missed out on earlier editions, you can find those here or visit the ZoomInfo blog for more content like this. Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

MARCH 4, 2018

The goal of B2B selling is to reach prospects and form meaningful connections with them. And for good reason — your CRM manages customer and prospect data which contains valuable information regarding customer behavior and buying habits. link] pic.twitter.com/Cc84FomXzM — ZoomInfo (@ZoomInfo) April 3, 2020 2.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

FEBRUARY 12, 2019

25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. First and foremost, effective lead management requires a deep understanding of the characteristics that make a prospect an ideal fit for your products and services. higher sales quota achievement rate.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. But, writing web copy that converts prospects into paying customers is an entirely different task. Imagine a prospect researching two similar products. The two competing offers are all but identical.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

OCTOBER 14, 2018

cold call attempts to reach a prospect. The Problem with your Data Low-quality data can impact every aspect of a business—particularly sales and marketing. If your team’s performance is lagging and your sales database is a mess, it’s time to conduct an audit of your data. Inaccurate B2B contact data wastes 27.3%

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. After all, if you can’t reach your prospects or customers, your message, offer, and product no longer matter. 40% of business objectives fail due to inaccurate data.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

SEPTEMBER 5, 2018

Social listening: Monitor online conversations between customers and prospects to uncover important information related to your brand and industry. Company feedback: Any customer-facing employees are a valuable resource as they communicate directly with your customers and prospects. Gather data from a wide variety of sources.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

SalesIntel

FEBRUARY 8, 2023

When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration. Lead scoring : Sales Intelligence platform s give comprehensive information about clients/prospects.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Zoominfo

DECEMBER 5, 2017

Everything from the channel you select to the language you use impacts how your prospect will respond. Salespeople spend one-third of their day actually talking to prospects. Emailing (21%) Data Entry (17%) Prospecting & researching leads (17%) Internal meetings (12%) Scheduling calls (12%) 3. emails, 35.9 Texting 17.

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

Zoominfo

MARCH 3, 2021

Prospecting When sales reps go hunting for new buyers at this stage, audiences already expect some sort of intervention. Make meeting scheduling easier for prospects. Help build email sequences for lead nurturing — the ones that don’t respond to initial prospecting. Personalize content specifically for your prospect.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

Zoominfo

MARCH 8, 2022

This indicates that a majority of businesses lack a fundamental understanding of how the quality of the data they have running through their systems affects their business outcomes. What are the risks of poor data quality? Bad data and data decay weaken critical business activities, such as prospecting or running email campaigns.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

SmartBug Media

SEPTEMBER 27, 2021

What is data hygiene? Data hygiene describes the process of eliminating bad data to optimize your database and ensure you have only high-quality, relevant information. So what is bad data and what is good data? To learn more about data hygiene, contact one of our marketers in development.

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96

Zoominfo

OCTOBER 5, 2021

Social Listening: Monitor online conversations between customers and prospects to uncover important information related to your brand and industry. Because B2B data decays so rapidly, you must prioritize data maintenance in order for this type of initiative to work.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Content4Demand

MAY 21, 2020

These new challenges present an opportunity for marketers to dig deep and come up with innovative ways to engage with prospects and customers. Clients and prospects are expecting consistent, excellent value that improves over time. Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Zoominfo

APRIL 15, 2018

Here’s a crucial rule to keep in mind: A data-driven sales strategy will backfire if the data you’re using is inaccurate or incomplete. Unfortunately, managing data quality is tougher than it sounds—data decays rapidly, particularly customer and prospect data. And the problem isn’t going away any time soon.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170