Data Hygiene Best Practices Within HubSpot

SmartBug Media

A messy customer relationship management (CRM) database is just like an unclean house: The clutter makes it difficult to find what you need most. Routine data cleanup allows you to focus on the contacts that will be important to the success of your operations. What is data hygiene?

41 Expert Opinions on Data Hygiene Best Practices


Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. What is data hygiene and why is it important? ZoomInfo.


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35+ Experts Weigh In on Data Hygiene Best Practices


Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals?

ZoomInfo and Salesforce: Meet Your Go-To-Market Success Machine


You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Building a Sales Tech Stack? Start with Good Data


But without high-quality data to connect them all, many of those tools can essentially turn into empty boxes that fall short of their goals. In sales , this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information.

#ChatZoomInfo: 2019 ZoomInfo Twitter Chat Schedule


In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter. These one hour sessions will consist of five questions— tweeted by the ZoomInfo Twitter account (@zoominfo).

How Good Content can Help Improve Database Health

The Point

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. Most commonly, companies looking to clean up CRM data turn to database providers like ZoomInfo, , and InsideView to append and replace outdated contact information.

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Transforming the CRM From a System of Record to a System of Insight


Over the last two decades, customer relationship management (CRM) systems have become the center of the universe for enterprises and small- to medium-sized businesses (SMB) alike. A costly problem—with analysts citing CRM implementation costs reaching up to $100 million.

7 Simple Steps to Improve Your CRM’s Data Quality [Infographic]


We get it: Cleaning your CRM data can feel like a burden. There is so much data and so little time. Spoiler alert: the very first step in achieving data integrity is recognizing your CRM isn’t reaching its fullest potential. B2B Growth B2B Data Data Hygiene

5 Ways Dirty Data Hurts Your CRM—and Revenue [Infographic]


If you’re unfamiliar with dirty data—allow us to introduce you. Dirty data has been plaguing CRMs since they were invented. Countless people change jobs, names, locations, and contact information every day—in other words, all data has an expiration date.

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Information without Innovation is Just Data: The Modern Guide to Business Intelligence


In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. And, because contact and account data is a high-value form of currency in the corporate world, it often feels like the human element of B2B is gone. But, the rapid influx of available data seems to be shifting businesses back to the basics and back to the who of it all. The difference between data and intelligence. Data is quantity.

A Guide to Marketing Automation


Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Prioritize Data Hygiene.

7 Ways Dirty Data is Hurting Your Bottom Line


Using dirty data to fuel your business initiatives is akin to putting the wrong type of fuel in your car. Consider these statistics ( source ): 40% of business objectives fail due to inaccurate data. Bad data costs U.S. These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene.

How to Avoid the Spam Trap


While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe.

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B2B Sales Intelligence: Bad Data and Sales


Whether you realize it or not, the efficiency, productivity, and drive of your B2B sales team is directly dependent on the quality of your data. Good data leads to less time spent prospecting, more meetings on the calendar, and ultimately more revenue. The impact of bad data, however, can range from one lost account to catastrophic revenue loss. Last week we discussed how low-quality data can significantly lower the effectiveness of your marketing campaigns.

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Your Guide to Choosing a B2B Data Provider


Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each.

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June 2018 B2B Blog Post Round-Up


4 Lessons ZoomInfo Learned From Their Own ABM Campaign. So, like many companies, ZoomInfo decided to give ABM a shot. Modern marketers live and breathe data. 4 Reasons Why CRM Data Hygiene is Critical to ABM Success. There’s one caveat, though– you must have access to clean, high-quality data in order to reap these benefits. And, unfortunately, data hygiene is a significant problem amongst modern marketers. Bad data costs U.S.

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7 Ways to Improve Your Lead Management Process


If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. But, no two leads are the same — and a one-size-fits-all approach to lead generation will result in insufficient data. And, chatbots allow you to capture the data points that are most relevant and applicable to each individual lead.

4 Ways Technology Has Changed B2B Selling


1. Adoption of cloud-based CRM. A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. In fact, a recent study revealed that every dollar spent on CRM implementation yields a return of as much as $8.71 Now, CRM data is accessible anytime, anywhere.

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5 Reasons to Clean Your Marketing Database Today


Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. 64% of “very successful” data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

The Real Value of Email Hygiene: A Marketer’s Guide


Email hygiene is a crucial, yet often overlooked, element of email marketing. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists. Why is email hygiene important? As a result, companies that don’t prioritize email list hygiene are at risk of having their email marketing programs shut down. Best Practices for Email Hygiene. from entering your CRM. Invest in ongoing data maintenance.

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The Sales Manager’s Guide to Selecting a Data Provider


Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. But, anyone in sales will tell you that finding and maintaining high-quality data is a full-time job. What is a B2B data provider? The term data provider covers a wide array of business services. Why do I need to work with a data company?

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Account-based Intelligence (ABI) - How to use it for ABM Success


Intelligence or data is the beating heart of Marketing. is informed by the intelligence, i.e. the data that is collated at the beginning of any strategy (and the data that is collated as the campaign is ‘in-situ’). 62% of marketers rely on prospect data that is 40% incorrect.

A Guide to Marketing Automation Implementation


CRM managers. Prioritize Data Hygiene. Data quality issues are often overlooked, but ultimately, data is the foundation of your marketing automation system. Establishing a hygiene process early on can help your business reap the rewards of marketing automation much faster. In fact, 51% of marketers say enriching contact data quality is their most significant barrier to achieving email marketing success ( source ).

The Definitive Guide to Market Intelligence


In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). Market intelligence refers to the ongoing collection and analysis of data related to a brand’s markets, customers, and competition in order to gain a holistic knowledge of the overall marketplace. Market intelligence involves two primary data types– external data and internal data. Prioritize data quality.

3 Ways to Operate a More Data-Driven Marketing Program


Enter data-driven marketing. What is Data-Driven Marketing? If you’ve worked in marketing over the last few years, you’re likely familiar with the concept of data-driven marketing. In essence, data-driven marketing is a strategy in which all aspects of a campaign-from channel to content- are designed and developed using insights garnered from data analysis. Data-Driven Marketing in 2018. 1. Prioritize data-management.

5 Ways Your Sales Reports Are Hurting Your Business


Your sales reports contain inaccurate data. There’s no way around it– bad data is a sales organization’s worst nightmare. In fact, recent studies suggest that 91% of businesses suffer from sales data errors – and that bad data is responsible for an average of 12% loss in revenue ( source ). Running reports with low-quality data has a number of negative effects on business: Decisions based on inaccurate data. Solution: Prioritize data hygiene.

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