Zoominfo

JULY 29, 2019

But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. Data hygiene is the continuous practice of eliminating dirty data to maintain a clean database.

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Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

DECEMBER 23, 2020

Remember: data comes first in a database strategy. Improve Your Data Quality. As experts in quality data, here at ZoomInfo we could go on about the benefits of quality data. Skipping on data quality and hygiene leads to data decay and costs you performance company-wide.

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Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive (“trap”) unsolicited emails. Contact ZoomInfo today to learn more about improving your B2B marketing efforts. What is a spam trap?

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Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

MAY 3, 2018

For 54% of B2B businesses , their biggest challenge to achieving success is the absence of data quality. What is Data Maintenance? Data maintenance in B2B is the process of practicing good data hygiene , including database normalization, appending, and cleansing. If you’re not sure where to start, keep reading.

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Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

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Zoominfo

MAY 3, 2018

This is helpful for several reasons—more specifically, appended data can result in: Increased sales connect rate. Improved email deliverability. Consider these statistics ( source ): A strong organization can generate up to 70% more revenue than an average organization based solely on the quality of its data. Maximized ROI.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216