41 Expert Opinions on Data Hygiene Best Practices

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Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. What is data hygiene and why is it important? Digital Marketing ZoomInfo.

35+ Experts Weigh In on Data Hygiene Best Practices

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Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Don’t call it hygiene.

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Your B2B Database: Having A Very Data New Year in 2021

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As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads. Remember: data comes first in a database strategy. 1.Improve Your Data Quality.

How to Avoid the Spam Trap

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While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive (“trap”) unsolicited emails.

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7 Ways Dirty Data is Hurting Your Bottom Line

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Using dirty data to fuel your business initiatives is akin to putting the wrong type of fuel in your car. Consider these statistics ( source ): 40% of business objectives fail due to inaccurate data. Bad data costs U.S. These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene.

The Real Value of Email Hygiene: A Marketer’s Guide

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Email hygiene is a crucial, yet often overlooked, element of email marketing. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists. Why is email hygiene important? A company’s email sender reputation is a key factor in the deliverability of campaigns. As a result, companies that don’t prioritize email list hygiene are at risk of having their email marketing programs shut down.

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The B2B Database Maintenance Glossary

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There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. 40% of business objectives fail due to inaccurate data. 62% of organizations rely on marketing data that’s up to 40% inaccurate. Bad data costs U.S. Data Normalization.

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5 Email Marketing Myths for the Modern Marketer

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Be sure to make ongoing data hygiene a standard practice in your business. Yet, spam words don’t affect email deliverability as much as they once did. If you’re not convinced, consider the statistics: A study of more than 540 billion emails revealed spam words like “free” or “affordable” have little to no impact on deliverability ( source ). HubSpot ran an A/B test and found the word “free” didn’t hurt deliverability ( source ).