Zoominfo

JULY 12, 2021

Imagine this scenario: a marketing campaign you develop ends up going to the wrong audience, or a segmentation analysis yields incorrect results because the data wasn’t updated. Fresh, up-to-date data leads to better business outcomes by ensuring that opportunities aren’t missed. Introducing ZoomInfo Webhooks.

Zoominfo 130

Zoominfo Ideal Customer Profiles Enterprise Management API 130

DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. You’ve probably heard of DealSignal , ZoomInfo, and Apollo, right? A notable shortcoming of ZoomInfo is the static nature of its database.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. What Is Poor Data Quality?

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

DECEMBER 23, 2020

One of those strategies to add to your resolutions needs to be for your contact database. A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. Remember: data comes first in a database strategy. Improve Your Data Quality.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? The Impact of Bad B2B Marketing Data. The Old Solution: A B2B Data Audit.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

DECEMBER 16, 2018

Yet, it’s a critical resource for both sales and marketing teams. Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . In an environment where data is currency, quality is key. The Impact of Bad Data on Sales.

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. So, what’s a legitimate email marketer to do? It’s the nature of the business.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

SEPTEMBER 7, 2022

Rather than limiting yourself to the constraints of your existing sales systems, consider all the possibilities that come with an end-to-end lead routing solution — one that carries your precious contact across the sales finish line, reliably and repeatedly. In other words, get inspired as you think of your ideal outcomes.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Zoominfo

AUGUST 5, 2018

Although a candidate-driven job market is great for job seekers, it can often make a recruiter’s job much more difficult. Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Zoominfo

OCTOBER 14, 2018

Low-quality data can impact every aspect of a business—particularly sales and marketing. If your team’s performance is lagging and your sales database is a mess, it’s time to conduct an audit of your data. Quality data is the fuel of any successful sales team. Inaccurate B2B contact data wastes 27.3%

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Zoominfo

AUGUST 2, 2020

Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? B2B data is enterprise-focused information used to improve sales and marketing campaigns. This data is split into three types: intent, fit, and opportunity. Opportunity Data.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

AUGUST 5, 2018

Although a candidate-driven job market is great for job seekers, it can often make a recruiter’s job much more difficult. Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment.

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

Zoominfo

OCTOBER 26, 2020

What is Data Decay? Data decay refers to data quality deterioration within sales and marketing databases. This data tends to decay from inaccuracy, outdated, coming from an unreliable source, or aging out. 75% of those companies saw a decline in sales and marketing performance.

Data Hygiene 100

Data Hygiene Zoominfo B2B B2B Sales 100

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Fortunately, we’re here to help.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

JUNE 28, 2018

3. ZoomInfo. Although we primarily cover topics related to sales and marketing, we have also built up a large body of content about recruiting and HR. Their comprehensive business blog covers the following categories: IT, sales, marketing, HR, and healthcare. Recommended reading : Data Hygiene and The Future of Recruiting.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

JULY 12, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. From that perspective, many companies first consider the technology needed to execute quickly on a go-to-market goal. Data Drives Engagement.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

JUNE 3, 2018

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 4 Lessons ZoomInfo Learned From Their Own ABM Campaign. Almost 85% of marketers who measure ROI report that ABM delivers higher returns than any other marketing approach ( source ). Continue reading.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

JULY 9, 2020

But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. What is data hygiene and why is it important? Marketing lives and dies in the data.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

SEPTEMBER 18, 2018

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Personalization. Keep reading!

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Zoominfo

JULY 5, 2018

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. July’s round-up covers topics such as storytelling as a recruiting tactic, employee advocacy, marketing metrics, SEO, and so much more. 3 Ways to Operate a More Data-Driven Marketing Program. Let’s get into it!

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. What Is B2B Data? B2B data is insightful information used to help drive sales and marketing efforts. It’s clear data is a critical business resource.

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Zoominfo

FEBRUARY 28, 2018

Improved data maintenance: Working off of bad, incomplete data is a quick way to kill your sales efficiency. In fact, inaccurate data wastes 27.3% The latest data hygiene tools keep your database clean, accurate, and up-to-date—on a scheduled basis or with the click of a button. of sales reps’ time.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

MARCH 4, 2018

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Set criteria for your ideal prospects, sit back, and watch Workflows automatically enhance and expand your preferred CRM with the contacts and companies you care about most! ?? Free Trial How Technology Changed The B2B Selling Process 1.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Fortunately, we’re here to help.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

OCTOBER 14, 2018

The Problem with your Data Low-quality data can impact every aspect of a business—particularly sales and marketing. If your team’s performance is lagging and your sales database is a mess, it’s time to conduct an audit of your data. Quality data is the fuel of any successful sales team. Bad data costs U.S.

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. Bad data costs U.S. Data Normalization.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. The likely culprit? Bad buyer personas.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

SEPTEMBER 5, 2018

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

SalesIntel

FEBRUARY 8, 2023

Alignment among go-to-market teams has always been difficult. Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is poor data quality?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Zoominfo

DECEMBER 5, 2017

Email marketing has two times higher returns than cold calling ( source ). However, sending text messages to a prospect prior to making contact on the phone decreased the likelihood of ever contacting that lead by 39% ( source ). Inaccurate B2B contact data wastes 27.3% These activities led to an average of 14.1

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100