Zoominfo

JANUARY 28, 2019

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. These one hour sessions will consist of five questions— tweeted by the ZoomInfo Twitter account (@zoominfo).

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? The Impact of Bad B2B Marketing Data. The Old Solution: A B2B Data Audit.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. What Is Poor Data Quality?

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Zoominfo

DECEMBER 23, 2020

One of those strategies to add to your resolutions needs to be for your contact database. A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. Remember: data comes first in a database strategy. Improve Your Data Quality.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Zoominfo

DECEMBER 16, 2018

Yet, it’s a critical resource for both sales and marketing teams. Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . In an environment where data is currency, quality is key. The Impact of Bad Data on Sales.

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

SmartBug Media

SEPTEMBER 27, 2021

Collecting contact information is a key part in your business development strategy, but inaccurate input, unsubscribed users, or outdated information can clutter your CRM and negatively impact your marketing efforts, sales productivity, and customer retention. What is data hygiene? Duplicate Contacts.

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. So, what’s a legitimate email marketer to do? It’s the nature of the business.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

JULY 12, 2021

Imagine this scenario: a marketing campaign you develop ends up going to the wrong audience, or a segmentation analysis yields incorrect results because the data wasn’t updated. Fresh, up-to-date data leads to better business outcomes by ensuring that opportunities aren’t missed. Introducing ZoomInfo Webhooks.

Zoominfo 130

Zoominfo Ideal Customer Profiles Enterprise Management API 130

Zoominfo

OCTOBER 14, 2018

Low-quality data can impact every aspect of a business—particularly sales and marketing. If your team’s performance is lagging and your sales database is a mess, it’s time to conduct an audit of your data. Quality data is the fuel of any successful sales team. Inaccurate B2B contact data wastes 27.3%

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Zoominfo

AUGUST 2, 2020

Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? B2B data is enterprise-focused information used to improve sales and marketing campaigns. This data is split into three types: intent, fit, and opportunity. Opportunity Data.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

AUGUST 5, 2018

Although a candidate-driven job market is great for job seekers, it can often make a recruiter’s job much more difficult. Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Zoominfo

APRIL 17, 2018

Marketing trends come and go all the time, but email marketing has stood the test of time and it seems as if it’s here to stay. Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Best Practices for Email Hygiene.

Lead Ranking 224

Lead Ranking Lead Scoring CAN-SPAM Data Hygiene 224

Zoominfo

FEBRUARY 6, 2019

Data hygiene. It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. That is, data quality is one of the biggest challenges facing businesses today. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Zoominfo

OCTOBER 29, 2019

In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. And, because contact and account data is a high-value form of currency in the corporate world, it often feels like the human element of B2B is gone. Let’s get into it!

List Brokers 178

List Brokers Zoominfo Ad brokers Business 178

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

SEPTEMBER 18, 2018

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Personalization. Keep reading!

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Zoominfo

JULY 31, 2019

The impact of bad data, however, can range from one lost account to catastrophic revenue loss. Last week we discussed how low-quality data can significantly lower the effectiveness of your marketing campaigns. If you haven’t read that post yet, you can do so here: B2B Marketing Meltdown: The Impact of Bad Data.

B2B Sales 173

B2B Sales Enterprise Management Data Hygiene B2B 173

Zoominfo

JUNE 28, 2018

3. ZoomInfo. Although we primarily cover topics related to sales and marketing, we have also built up a large body of content about recruiting and HR. Their comprehensive business blog covers the following categories: IT, sales, marketing, HR, and healthcare. Recommended reading : Data Hygiene and The Future of Recruiting.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Zoominfo

FEBRUARY 21, 2024

UnboundB2B , a leading agency in B2B lead generation and account-based marketing services, expertly blends the latest technology with deep market insights to create a robust revenue pipeline for businesses. It wasn’t long before the data team found out how inaccurate and expensive the data was to clean.

Top of Funnel 130

Top of Funnel Cost Zoominfo Data Hygiene 130

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Fortunately, we’re here to help.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

FEBRUARY 28, 2018

Improved data maintenance: Working off of bad, incomplete data is a quick way to kill your sales efficiency. In fact, inaccurate data wastes 27.3% The latest data hygiene tools keep your database clean, accurate, and up-to-date—on a scheduled basis or with the click of a button. of sales reps’ time.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

APRIL 9, 2024

It’s common for a CRM to have multiple entries for the same company, each with slightly different ways of conveying the name — ZoomInfo, ZoomInfo Technologies Inc., ZoomInfo LLC, and so on. Each record might also contain unique contact and sales data.

CRM 130

CRM Data Hygiene Zoominfo Validation 130

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Zoominfo

MAY 13, 2019

Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. But, anyone in sales will tell you that finding and maintaining high-quality data is a full-time job.

Work Management 199

Work Management Marketing Management Sample Data Hygiene 199

Zoominfo

JUNE 3, 2018

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 4 Lessons ZoomInfo Learned From Their Own ABM Campaign. Almost 85% of marketers who measure ROI report that ABM delivers higher returns than any other marketing approach ( source ). Continue reading.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

JANUARY 12, 2021

Dirty data has been plaguing CRMs since they were invented. Countless people change jobs, names, locations, and contact information every day—in other words, all data has an expiration date. Read more of our content on maintaining quality CRM data: B2B Growth. B2B Growth.

CRM 221

CRM Zoominfo B2B Sales ROI 221

Zoominfo

AUGUST 5, 2018

Although a candidate-driven job market is great for job seekers, it can often make a recruiter’s job much more difficult. Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment.

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

Zoominfo

JULY 30, 2019

There’s no universal set of rules for successful B2B branding, as much as we marketers would love for such a thing to exist. There’s barely even a universal definition of the word “branding” that all marketers agree on. What marketers do agree on, however, is that branding is an essential element of a successful business.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

Zoominfo

APRIL 9, 2024

Before solving their biggest CRM cleansing challenges, go-to-market teams need to define the rules of engagement for their data. To make this a reality, all businesses need to tailor their data hygiene strategy to fit their unique processes, goals, and requirements.

Ideal Customer Profiles 130

Ideal Customer Profiles CRM Enterprise Management Work Management 130

Zoominfo

MARCH 15, 2024

While the benefits are clear, the work of cleaning and updating a typical CRM can seem so overwhelming that many go-to-market leaders are unclear where to start and unsure how to get buy-in from executive leadership. CRM hygiene is the practice of regularly cleaning and updating your CRM system to ensure data accuracy and relevancy.

CRM 130

CRM Enterprise Management Work Management Process 130

Zoominfo

NOVEMBER 28, 2018

Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data. Bad data costs U.S.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145

Zoominfo

SEPTEMBER 7, 2022

Rather than limiting yourself to the constraints of your existing sales systems, consider all the possibilities that come with an end-to-end lead routing solution — one that carries your precious contact across the sales finish line, reliably and repeatedly. In other words, get inspired as you think of your ideal outcomes.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Zoominfo

APRIL 9, 2024

The final, critical step in the CRM data hygiene process is all about maintenance. Teams don’t only need clean data — they also need a way to make sure their CRM doesn’t backslide into chaotic, messy data. This means the updates you set up need to reflect the changing nature of your total addressable market (TAM).

CRM 130

CRM Data Hygiene Trigger Marketing Work Management 130