Bannerflow

MARCH 8, 2019

In fact, programmatic channels are rapidly becoming the most important medium for digital marketers worldwide. Plus, in 2019, eMarketer predicts that U.S. 2018 was marked by GDPR, and exactly what it meant for marketers was a bit of a mystery until the last moment. What does this mean for advertisers? advertisers will buy $3.8

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Hubspot

APRIL 21, 2020

But -- as a smart marketer -- you're probably wondering how you can interact with each major messaging app's growing audience. The truth is, mobile message marketing works -- and it's not new. While many marketers started out by sending simple SMS messages to their prospects, mobile marketing has greatly evolved.

Stats 95

Stats Emarketing Mobile Marketing Marketing & Strategy 95

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Porch Group Media

NOVEMBER 12, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More. For marketers, connecting with audiences is about meeting them where they are located – and today, this is on digital and mobile channels. As digital continues to evolve, the role of digital marketing is also expanding. Digital Marketing Channels.

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. As with all marketing channels, social media is continually evolving. Among marketers, Instagram takes second place to Facebook with 83% of them using the platform. Emarketer estimated that the ad spending on social video in the US increased by 38.1%

Social Media 58

Social Media Social Marketing Trends Media 58

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. percent reported having neither.

Paid Search Agency 159

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 159

Liveintent

OCTOBER 6, 2020

We’ve taken a look at some of the latest consumer behaviors and expert predictions to assemble five tips for planning your 2020 holiday marketing strategies. According to Google Trends , searches for gift guides start to pick up each year in early November and peak around mid-December. Before the holiday has even arrived, 23.1%

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

Porch Group Media

NOVEMBER 4, 2022

According to a survey by Forbes , about 70% of TV watching time occurs through streaming services. Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Liveintent

JANUARY 30, 2020

In order to maintain this growth in an increasingly competitive market, D2C brands can’t rest on their laurels. “More recently, a lot of companies have come up and been advertising in the same spaces and driven costs up,” said Rebecca Lavietes, marketing manager of eBags. And they’re not the only ones.

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

Hubspot

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it.

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

ClickZ

AUGUST 8, 2020

This week’s key insights give you a clear picture of why mobile ads are the place for your advertising dollars, a revised umbrella view of the digital advertising market, a slice of delight for DOOH, customer experience, and why technology adoption is the way to success. Emarketer had expected mobile advertising to grow up to $105.34

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts. Mobile is The Fastest Growing Niche. Most advocate creating separate campaigns for mobile and online ads.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Porch Group Media

NOVEMBER 12, 2020

These trends have been further accelerated by the pandemic and marketers across industries are quickly trying to adapt and evolve to today’s online standards. A Cargurus.com report revealed that 55% of shoppers now say they prefer NOT to visit the physical dealership. According to Emarketer, 90.4% of Millennials, 77.5%

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Porch Group Media

FEBRUARY 26, 2020

According to recent research by Emarketer, 90.4% With over 590 million registered users, LinkedIn is the number one platform when it comes to B2B social media marketing. Marketers are investing in social channels but are they satisfied with the results? Who Uses Social Media? Social media is used by consumers across generations.

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

Porch Group Media

MAY 11, 2021

Last year had a lot of marketers scrambling to get their marketing strategies optimized and up-to-speed. 2020 was a year like no other and on the marketing front, many brands were largely unprepared for the massive shift to online channels and massive ecommerce growth. Marketers were forced to quickly adapt in order to survive.

Classified Ads 52

Classified Ads CTR eCommerce Marketing & Strategy 52

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. percent reported having neither.

Paid Search Agency 105

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 105

Only B2B

DECEMBER 23, 2019

When marketers set out to create demand generation strategies, a broad perspective is required. This is because demand generation requires a certain degree of cooperation between the sales and marketing departments. But, you can hit the bullseye with your content marketing efforts if you follow these 6 demand generation strategies.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

Only B2B

JANUARY 18, 2018

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. Did you know that only 22% think their organization’s approach to content marketing is very or extremely successful? According to eMarketer 62.6 Researches and surveys. I am not surprised.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Only B2B

DECEMBER 23, 2019

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. Did you know that only 22% think their organizations approach to content marketing is very or extremely successful? With marketers who use demand and lead generation interchangeably, this is an expected result.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. The average expected ROI is $42 for every $1 you spend on email marketing.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Adobe Experience Cloud Blog

OCTOBER 17, 2017

Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale. Marketers today have access to more data than ever before.

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Porch Group Media

APRIL 22, 2021

As with all marketing channels, social media is continually evolving. Among marketers, Instagram takes second place to Facebook with 83% of them using the platform. According to recent research by Emarketer, 90.4% Marketers are investing in social channels but are they satisfied with the results? Who Uses Social Media?

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. You’ve probably struggled with this two-headed beast yourself.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 96

Paid Content Research Ad Frequency Demographics 96

Choozle

JANUARY 17, 2019

It’s an exciting time for digital marketers. While that means only good things for consumers, it can create a tricky environment for marketers to stay on top of their game. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. In their December 2018 U.S.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Consumers are Clamoring for Branded Video.

Stats 60

Stats Video Marketing Verticals Emarketing 60

ClearVoice

JUNE 11, 2019

For some marketers who feel are defending their marketing efforts, ROI is just one letter short of a four-letter word. Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? ' @chadbuleen | #ROI | #contentmarketing Click To Tweet.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

ClearVoice

JANUARY 2, 2019

One year ago, we were all gearing up for the explosion of what experts told us would be the big marketing trends in 2018. Reality: Facebook fell from grace earlier this year with marketers after the company announced it would be focused more on one-on-one connections, which led to a significant decrease in engagements on brand pages.

Planning 65

Planning Emarketing Amazon Transparency 65

Digilant

NOVEMBER 6, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. This report will help advertisers and media buyers gain additional insights for their digital marketing strategies.

Mobile Advertising 40

Mobile Advertising Emarketing eCommerce Amazon 40

Huptech Web

MARCH 2, 2023

It is no secret that social media has revolutionized how businesses approach online marketing and have become an integral part of their marketing strategies. Social media platforms’ increasing popularity and benefits have led to incorporating social commerce into marketing strategies.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Contently

JUNE 17, 2016

‘Tis the season of reports in the digital content industry. Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). US digital ad market up ~$2.7B

Media 60

Media Mobile Advertising Emarketing Facebook 60

Contently

JUNE 17, 2016

‘Tis the season of reports in the digital content industry. Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). US digital ad market up ~$2.7B

Media 60

Media Mobile Advertising Emarketing Facebook 60

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. Given this trend, brands are clamoring to shift their ad spend toward digital video—and, hopefully, master a tricky marketing channel. Americans now spend an average of 5.5

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. ” Nielsen will kick this reporting off next month, using audio-recognition technology to determine what users are watching.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Choozle

SEPTEMBER 13, 2020

Traditionally, marketers often look at last year’s holiday trends to understand how to plan this year’s holiday advertising campaigns. Marketers and brands have seen the impact of shifting buying behaviors throughout the first half of 2020, and that will change how consumers prepare for the holiday season.

Advertisements 55

Advertisements Advertising Cost Per Thousand CPM 55