Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Of those people, 58% of consumers check their email first thing in the morning.

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Statistics Marketing Budget Marketing & Strategy Stats 52

Outgrow

MAY 26, 2021

31 Essential Post-Pandemic Ecommerce Statistics. And we’ve got the latest eCommerce statistics to show it! General Post-Pandemic Ecommerce Statistics. Another interesting eCommerce statistic is that there was a whopping 170% increase in the sale of luxury goods in late 2020. Email Ecommerce Statistics.

eCommerce 52

eCommerce Statistics Outgrow Mobile Advertising 52

Zoominfo

MAY 20, 2021

According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. Higher unsubscribe rates should set off warning bells in your mind.

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Email Marketing Enterprise Management CTR Webinar Metrics 264

SendX

AUGUST 20, 2020

If you cannot evaluate the effectiveness of your email campaign properly, you won’t be able to understand what techniques work better. As a result, you can lose a lot of profit, since email is a marketing channel that generates the most ROI. We recommend that you always monitor your unsubscribe rate.

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Analytics Conversion Tips Click Rate 195

Martech

JANUARY 8, 2024

Use case summary: As a marketing manager, I want to re-engage lapsed customers by sending personalized email campaigns with exclusive offers and incentives to encourage them to make a purchase. Determine the frequency and content of email campaigns to be sent. no purchase in the last 6 months).

SMS 68

SMS Marketing AI Best Practices CMO 68

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. 72% of consumers only respond to email messages directed toward them – that is personalization. Feedback and surveys.

Email Marketing 120

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 120

Optinmonster

JUNE 4, 2021

In this post, we’ll share the best time to send emails based on recent marketing statistics. That’s why we’ll also show you new ways to find the unique email sending times that work best for your business. Best Time to Send Marketing Emails. HubSpot Statistics. Intercom Statistics.

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Best Practices Click Rate Open Rate Trigger Marketing 131

Only B2B

JULY 7, 2023

In this comprehensive guide, we will explore what a B2B email list entails, give practicable way to build one from scratch, discuss proven strategies for list growth, examine effective lead nurturing methodologies, analyze relevant data and statistics, explore the future of B2B list building , and conclude with crucial insights for success.

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Marketing AI Webinar Metrics Trends Co-Registration 62

Zoominfo

MAY 20, 2021

You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Zoominfo

OCTOBER 23, 2018

You can often add the dynamic content to each email as it’s sent—creating a message that’s personalized in real-time. As smartphones continue to grow in popularity, you can bet your customer base is using their mobile devices to check their emails. In fact, nearly half of emails today are opened on smartphones and tablets ( source ).

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Email Marketing Optimization Campaigns Tips 183

SendX

APRIL 16, 2021

With over 90% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. Statistics show that only 47% of email recipients open an email based on the subject line.

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Email Marketing Campaigns Autoresponders CAN-SPAM 280

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. Because smart marketers know the value of email list segmentation. ” 11.

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Segmentation Enterprise Management Tips Work Management 143

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? What is the Average Email Open Rate?

Open Rate 109

Open Rate Click Rate CAN-SPAM Advertising Benchmark 109

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Take a look at this collection of statistics to find out. Email is the most effective digital channel. Facebook usage has dropped considerably among teens.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

KoMarketing Associates

APRIL 10, 2018

If they signed up for a free trial or demo, but haven’t converted into a purchase, you can send them a follow-up survey about their experience or offer a temporary discount to convince them to buy. In fact, 2017 study by Ascend2 found that mass personalization was the number one tactic to increase email campaign success.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Webbiquity

OCTOBER 9, 2018

Personalization in Email Marketing. Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1%

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Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

PureB2B

JUNE 16, 2022

Email marketing and account-based marketing (ABM) are a match made in heaven, enabling you to target your dream prospects with personalized communications straight to their inbox. Statistics show that email marketing boasts an ROI of? $42 How to Use Email Marketing to Boost ABM Results. Use email content syndication: ?The

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Account Based Marketing ABM Email Marketing Webinar Metrics 62

Launch Marketing

DECEMBER 18, 2019

To help your marketing team break through the noise and make the most of email marketing in the new year, we’ve pinpointed some of the top tactics you’ll want to adopt for 2020. When surveyed, 72% of B2B buyers expect companies to personalize communication with them. Tip #3 – Send Emails Regularly and on the Ideal Day.

Email Marketing 80

Email Marketing Marketing Strategy Marketing & Strategy B2B Marketing 80

Vision6

APRIL 19, 2023

Year in review email Do you ever wonder what your most-streamed song or artist was on Spotify for the year? “Spotify Wrapped” is the ultimate year-in-review email, providing personalised statistics and a playlist of your top tracks. How to set up anniversary emails 1. Are they redeeming the offers?

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Examples Loyalty Template Eye-Tracking 98

Porch Group Media

OCTOBER 24, 2022

The email to himself said “something like QWERTYUIOP”. Today, email is more vibrant than ever. Take a look at some of these top email marketing statistics: Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. Litmus , 2021) There are 4 billion daily email users.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Porch Group Media

OCTOBER 1, 2020

Today, email is as strong as ever, even more so as brands have shifted to digital channels and communications with the rise of the Covid19 pandemic. More than 55% of marketers have reported receiving the best ROI from email campaigns. Email Marketing Statistics. Approximately 90% of U.S.

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Stats Email Marketing Trends Planning 71

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? What is the Average Email Open Rate?

Open Rate 52

Open Rate Click Rate CAN-SPAM Advertising Benchmark 52

LeadSquared

MARCH 9, 2020

. “Email is 40 times more effective at acquiring new customers than Facebook or Twitter” – McKinsey. Email marketing tool automates your methods and offers an analysis of all your email campaigns. What is Email Marketing? Here is a complete guide to email marketing. Email Send-time Analysis.

Work Management 52

Work Management Marketing Management Software Email Marketing 52

ClearVoice

AUGUST 19, 2022

Lead forms come in all shapes and sizes, from simple contact forms to lengthy surveys. Personalization includes things like addressing email recipients by name, segmenting your list so they only receive information that’s highly relevant to them, and making individual recommendations for products and services based on behavior.

Leads 52

Leads Lead Marketing Qualified Leads Lead Generation 52

Optinmonster

AUGUST 16, 2023

You upload a contact list and email content to the service, then schedule the delivery of your messages. These services provide tools for creating, managing, and tracking email campaigns to make your marketing campaigns more effective. For example, you get to beautify emails by using pre-designed templates.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Optinmonster

JANUARY 18, 2024

Leverage Welcome Emails Using welcome emails in your free trial marketing strategy can be a game-changer. Consider these mind-blowing statistics about welcome emails: Welcome emails have an impressive 91.43% open rate. Their average click-through rate is 14.34%.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. Email is really the only channel that you completely own as a marketer. MarketingLand Tweet.

ROI 50

ROI Email Marketing Tips CTR 50

Porch Group Media

AUGUST 31, 2021

According to recent research by Litmus, ROI for email is $36 for every $1 spent and other research puts this number even higher at $42 for every $1 spent, which is an astounding 4,200% ROI. In fact, a full half (50%) of survey respondents reported that they measure ROI “poorly,” “very poorly,” or “not at all.”.

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. Email is really the only channel that you completely own as a marketer. MarketingLand Tweet.

ROI 40

ROI Email Marketing Tips CTR 40

Content Standard

SEPTEMBER 23, 2014

Creating targeted content that emphasized ideas over products generated huge email open-rate increases for one B2B company. As highlighted in a recent Marketing Sherpa editorial , a shift toward more educational email content resulted in a 48-percent gain in open rates for Hammock, a specialist in marketing-content creation.

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Brand Identity Branding Open Rate Content 40

Optinmonster

NOVEMBER 7, 2019

In this article, you’ll learn everything you need to know about the impact of mobile on email engagement. We’ll share some mobile email engagement statistics, as well as tips for how to boost mobile email engagement overall. So, people are checking their email on mobile—that’s great! Mobile Email Open Rates.

Mobile Marketing 45

Mobile Marketing Click Rate Open Rate Template 45

Optinmonster

FEBRUARY 5, 2020

Or if you want to send an email campaign to your cold leads to warm them up for a sale, a tool like Drip would let you plan them out and send them automatically. With statistics like these, it’s easy to see why marketing automation solutions are an absolute necessity to keep small to medium-sized businesses competitive.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Optinmonster

JANUARY 18, 2024

Leverage Welcome Emails Using welcome emails in your free trial marketing strategy can be a game-changer. Consider these mind-blowing statistics about welcome emails: Welcome emails have an impressive 91.43% open rate. Their average click-through rate is 14.34%.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Delivra

SEPTEMBER 27, 2018

As a marketing strategy, email continues to be the channel with the most return on your investment. And the statistics show that people like getting their info, offers, and updates through email—a preference that cuts across all generations. A boost in email click-through rates? Improving Email Click-Through Rates.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

ConvertKit

APRIL 30, 2019

Your email marketing software will often collect data and calculate metrics for you, but those are just numbers on a screen if you don’t have a plan for how to actively implement what you learn into your email marketing strategy. Your email marketing analytics give you a synopsis of how well your emails are performing by showing.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

Your email marketing software will often collect data and calculate metrics for you, but those are just numbers on a screen if you don’t have a plan for how to actively implement what you learn into your email marketing strategy. Your email marketing analytics will give you a synopsis of how well your emails are performing by showing.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

Optinmonster

MAY 16, 2024

If you want to fully understand how your online store measures up, you need to review reliable cart abandonment statistics to see how your metrics compare. For each statistic, I’ll also explain why that data matters to your own cart abandonment strategy. What Is Cart Abandonment Rate? Cart Abandonment Rates by Industry 4.

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Stats eCommerce Statistics Mobile Marketing 74