Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Marketing Insider Group

DECEMBER 9, 2020

The culture of your organization affects the talent you attract, how engaged your employees are at work, and also the customers who choose your brand over others. But have you considered how the content you are publishing affects how your company culture is perceived? Source: [link]. Quick Takeaways. Cultivate positivity.

Paid Search Agency 271

Paid Search Agency Top of Funnel Companies Content 271

Digilant

NOVEMBER 12, 2020

Companies must continuously engage with their customers, create relevant content, and grow their businesses, all while their budgets are being cut significantly. Brands need a transparent view of their marketing efforts to optimize limited budgets. How to blend analytics and transparency in your digital advertising.

Transparency 52

Transparency Analytics Multi-Touch Attribution Multi-Channel 52

Marketing Insider Group

JULY 8, 2020

Successful content marketing is all about solving your customers’ problems. Because when you show customers how to face their challenges and come out victorious on the other side, it builds trust. Your content can do the same for your customers. Be transparent about any flaws in your products and services. Admit that.

Work Management 319

Work Management Marketing Management Content Marketing Content 319

SmartBug Media

SEPTEMBER 7, 2022

If you’ve done inbound marketing for any length of time, chances are your organization has written some blog posts. Before you start making changes to your old blog posts, you need to know which keywords you’re targeting with the changes. Now, knowing what you’d like to rank for, let’s move on to look at your historical blog posts.

Optimization 98

Optimization Keywords Traffic Tagging 98

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

NOVEMBER 6, 2023

Success in performance marketing hinges on understanding your audience, setting clear objectives, embracing A/B testing, ensuring transparency, and staying updated with industry trends. CPL (Cost Per Lead): Payment is made when a potential customer provides contact information. Ensure Transparency and Compliance.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Marketing Insider Group

MAY 2, 2023

You’re probably already familiar with first-party data – the information gathered directly from customers’ interactions with your brand. The most efficient way to do this is through a Customer Data Platform (CDP) or Customer Relationship Management system (CRM). Engagement.

ROI 214

ROI Webinar Metrics Privacy Content 214

Vidyard

JANUARY 24, 2022

Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Customer Engagement Lab 1.9 Contents 1.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Convince & Convert

DECEMBER 15, 2023

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. In fact, building in public is a great way to attract beta clients and customers. But if it’s not shareable, you’re diminishing your efforts.

Social Media 159

Social Media SEO Cost Per Click Media 159

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content.

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. Leaders often get picky about content because they read it as themselves, not the customer. If you can’t step outside of this, you’ll be doomed to continue publishing stuff that doesn’t resonate. Waffling or being uncertain won’t win over customers. It’s that simple.

B2B Marketing 276

B2B Marketing Content Marketing B2B Thought Leadership Planning 276

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. When a customer needs a specific problem solved, providers want to be the first name they think of Googling. Blogs will also give you extra reach. At this point in the Web 2.0 Image sourced from pepper.io

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Marketing Insider Group

JANUARY 13, 2021

Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate. Using content marketing to manage your online reputation includes SEO, social media, and customer-focused content. Not true—B2B businesses can certainly encourage customers to leave Google reviews.

Marketing Management 314

Marketing Management Content Marketing Planning Content 314

ClearVoice

SEPTEMBER 22, 2023

To satisfy client demands, healthcare companies bolster their content marketing initiatives, doubling down on publishing interesting, value-packed content. Leverage AI-driven content from chatbots and intelligent virtual health assistants to provide timely and relevant information and 24/7 support to patients and customers.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Marketing AI 108

Marketing AI Work Management Marketing Management B2B Thought Leadership 108

Marketing Insider Group

OCTOBER 5, 2020

Content that solves those problems and answers those questions earns customer loyalty. They present your company as a resource, enabling you to develop ongoing relationships with your customers. By delivering useful, targeted information, an agency attracts potential customers. Transparency. Source: Pinterest.

Marketing Agencies 2 355

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 355

Liveintent

JULY 12, 2022

In this blog post we’ll take a look at what it is, its benefits, and how to use it. Because you purchasing data directly from the data seller, you have transparency into the data’s quality. If you’d like more insights on data types, read our blog post on zero-party data. appeared first on LiveIntent Blog.

Aggregators 118

Aggregators Transparency Ideal Customer Profiles Custom Publishing 118

Marketing Insider Group

APRIL 28, 2021

But back then, content was only a vehicle for injecting keywords into blog posts and other website content. As a result, it’s downright embarrassing to read awkwardly worded blog posts from that era that content teams haven’t taken the time to update. Let the customer be the conquering hero. Lots of them. Because, you know, SEO.

SEO 292

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 292

Liveintent

DECEMBER 7, 2021

In this blog post, you’ll get a refresher on the most common types of audience data secured and used by businesses, how zero-party fits into the mix, and how gathering and using audience data is evolving. Building customer profiles with first-party data. But, don’t fret! Second-party data. First-party data. Zero-party data.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Keeping a consistent weekly publishing schedule. Sharing blog posts with followers on LinkedIn, Facebook and Twitter. Nurturing relationships with prospective customers.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Biznology

JUNE 7, 2017

When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. If you want to create the best content for your brand and to prevent alienating potential customers, avoid creating these six types of content. Insensitive Content. Nonexistent Content.

Content 144

Content Transparency Custom Publishing Statistics 144

Writing on the Web

OCTOBER 14, 2015

Can you still make money blogging ? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. How to Make Money Directly from a Business Blog. which eventually grew into a portfolio of 85 blogs.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Webbiquity

JANUARY 18, 2024

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people. Affiliate sales support independent publishing Or, you may use cold emails as part of multi-channel campaigns.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

KoMarketing Associates

JUNE 25, 2019

Customer spotlights or interviews. In addition, if you have an exclusive or customer Facebook group that you manage, you can also go live in the group. Quora also prefers users to be extremely transparent about who they are, past experiences, and who they’ve worked for. Company news announcements. Sale announcements.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Want is key here.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Digilant

FEBRUARY 2, 2024

During the conference, industry leaders shared their strategies for leveraging disruptive technologies to enhance customer journeys and create top-tier advertising experiences. OpenX, for instance, has layered Oracle data in its platform, providing media buyers with high-quality data alongside a direct path to transparent inventory.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

Marketing Insider Group

JANUARY 16, 2023

You can increase your business’s market share by using the following methods to nullify the effect of competitors: Solve Your Customers’ Problems. Excel in Customer Service. Memorable customer service builds loyalty among your consumers and makes you stand out from competition. Image Source: Oberlo. Focus on Social Media.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Webbiquity

SEPTEMBER 23, 2016

That’s why a regularly maintained blog is a must-have for every business. Anyone can start a blog for their business. Blogs are hard work. Unfortunately, many people become discouraged and abandon their blogs in frustration. If you want to build your blog readership, you have to publish content consistently.

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Attendify

DECEMBER 17, 2019

Somewhere along the line, they made time to read our blogs as well. In this blog Attendify Founder and CEO Michael Balyasny explains why he’s making a bet that event technology and marketing technology will eventually merge at the nexus of the attendee experience. Look for Transparency. Choosing an Event Tech Vendor?

Marketing Management 57

Marketing Management Vendors Pricing Price 57

ClearVoice

OCTOBER 27, 2023

The marketing strategies that once bought hordes of customers are no longer as effective. They create catchy scripts and sound effects to capture and retain the attention of their target customers Door-to-door sales were also prevalent. The marketing landscape has undergone such massive shifts. Content marketing.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Marketing Insider Group

JANUARY 25, 2021

Create content consistently that addresses customer needs and their journey. SEO optimization is not solely for blogging or website pages. In the B2B world, local SEO isn’t nearly as important as it is for consumer businesses that serve customers locally. They care about the number of customers and generating revenue.

Paid Search Agency 329

Paid Search Agency Advertising Agencies Ad Agencies SEO 329

Contently

SEPTEMBER 10, 2020

To start, he comes from an ad operations and customer success background. Disclosure: LiveIntent is a Contently customer.). It gives us an opportunity to talk to publishers and brands, and connect with them on topics that are most relevant for them. In the early days, it was just blog posts and whitepapers.

Work Management 177

Work Management Marketing Management Branding Brand Identity 177

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. That’s precisely what we’ll be discussing in this blog post. So by creating a strategy for your content, you can easily create and publish consistent content that builds a relationship with your audience.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Branding 92

Liveintent

JULY 9, 2021

With third-party cookies are on their way out, publishers and advertisers are left to reinvent their strategies for targeting, addressability, and personalization. Since it’s collected directly from the user, it’s more conducive to transparent, privacy-safe interactions. “Do you have any direct customer relationships?

Work Management 71

Work Management Marketing Management Advertising Agencies Privacy 71