KoMarketing Associates

JULY 20, 2021

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects. This is followed by social media (67%), website personalization (38%) and paid advertising /retargeting (34%).

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8%

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

NOVEMBER 3, 2022

As marketers look for new ways to improve their demand-generation strategies, new research indicates that they may begin shifting toward account-based marketing (ABM) in the future. This was followed by ABM (31%), paid search (28%), and email marketing (26%). B2B Marketers Continue to Face ABM Challenges.

Account Based Marketing 249

Account Based Marketing ABM Advertising Agencies Demand Generation 249

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? Top Google Search Statistics in 2019. 8% of search queries are phrased as questions.

Statistics 100

Statistics Google Click Rate Adwords 100

KoMarketing Associates

OCTOBER 22, 2020

As companies continue to recover from the COVID-19 pandemic, new research suggests that it’s business from existing customers that is keeping marketing efforts afloat. This was followed by referrals (60%), networking (37%) and organic search (19%). Finding B2B Marketing Success Amid the Pandemic.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

Hubspot

JULY 18, 2019

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Is it better to pursue an organic-first approach and find consumers through search engine rankings, or is it better to invest in an advertisement at the top of a keyword results page?

Paid Content 78

Paid Content PPC Paid Search Agency Traffic 78

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 66

Paid Content PPC Organization SEO 66

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

Paid Content 207

Paid Content Stats Marketing Budget Webinar Metrics 207

Directive Agency

AUGUST 8, 2017

The reality is that unless you’re already one of the biggest, baddest brands out on the market, you’re probably not going to rank on the first page. You just need to change your B2B marketing strategy. Search engine marketing is more than just organic traffic. Take another approach with your B2B marketing strategy.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

QuanticMind

JANUARY 3, 2019

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. But there were also some surprises in 2018 — like the fact that Amazon is emerging as a serious contender to the Google-Facebook duopoly in the digital ad space.

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Day 1 Keynote: “Google Unveils New Online-To-Offline Ads Innovations” by Kishore Kanakamedala. Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

QuanticMind

MARCH 27, 2019

Search Engine Marketing is a complex strategy that will only grow more challenging in the future. Some examples of valuable data sources that often go under-utilized are: All publisher data regarding costs, Campaigns, Ad Groups, Match Type, Keyword Type, etc. Dealing with Data Scarcity.

SEM 40

SEM Budget Programs Optimization Marketing AI 40

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Bluetext

MARCH 25, 2020

As the world has changed in the blink of an eye, so has the way we market to consumers. Bluetext has published a 5 part blog series to help you think about and pressure test is your website the best it can be. Now, more than ever, your website exists as BY FAR THE MOST IMPORTANT doorway to your brand and your brand experience.

Paid Search Agency 27

Paid Search Agency SEM Advertising Agencies Planning 27

Scoop.it

MAY 9, 2024

“Content distribution” is a phrase that may seem mystifying to you. However, when it’s working well, it simplifies your content creation efforts. One piece of high-quality content can work for you repeatedly by simply breaking it into 5–7 pieces and distributing it across several different marketing channels.

Paid Content 89

Paid Content Distribution Top of Funnel Webinar Metrics 89

Single Grain

AUGUST 1, 2019

Julian Castro once said: “We know that in our free market economy some will prosper more than others.” You need a great product, great distribution and great marketing – not to mention all the human elements like persistence, belief in the idea and hiring the right people. The question is: how do you come out on top? The Pet Rock.

Paid Content 101

Paid Content Analysis Budget Programs Marketing Websites 101

KoMarketing Associates

MARCH 28, 2019

More people are becoming better at spotting paid search ads, but marketers are still benefiting, as customers are still clicking on them to learn more about business offerings. Clutch recently conducted a survey to gauge the benefits of paid search for marketers.

Customer Surveys 132

Customer Surveys Business Statistics Search Marketing 132

KoMarketing Associates

DECEMBER 27, 2018

More people are becoming better at spotting paid search ads, but marketers are still benefiting, as customers are still clicking on them to learn more about business offerings. Clutch recently conducted a survey to gauge the benefits of paid search for marketers.

Customer Surveys 135

Customer Surveys Business Statistics Search Marketing 135

Outgrow

JULY 14, 2022

Is Affiliate Marketing Dead? Are you one of those aspiring affiliates wondering “Is Affiliate marketing dead?”. Give this blog a read to find out all about affiliate marketing and its current status in the marketing domain. . Affiliate Marketing began in 1989 and has been steadily gaining steam ever since.

Paid Content 59

Paid Content Paid Search Agency Planning Outgrow 59

Single Grain

AUGUST 1, 2019

Julian Castro once said: “We know that in our free market economy some will prosper more than others.” You need a great product, great distribution and great marketing – not to mention all the human elements like persistence, belief in the idea and hiring the right people. The question is: how do you come out on top? The Pet Rock.

Paid Content 80

Paid Content Analysis Budget Programs Marketing Websites 80

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

QuanticMind

APRIL 29, 2019

While tactically there are breakdowns of each automated bid strategy available for advertisers – from Google and plenty of others – with pros and cons, we aim here to join the conversation from a different angle. Let’s take a look at the needs and the philosophical goals of search engine marketing and PPC bidding.

PPC 40

PPC Automation Budget Programs SEM 40

Single Grain

JANUARY 16, 2023

Looking for the latest SEO statistics? SEO statistics help you understand the behavior of your target audience, including how they interact with your website which, in turn, allows you to make data-driven decisions to improve your ranking. TABLE OF CONTENTS: ↓ General SEO Stats. Voice Search Stats. Let’s begin!

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

MARCH 2, 2017

If you create any kind of content as part of your role, your arguments should be well-supported with data. It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks. For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. 1) Nielsen.

Paid Content 28

Paid Content Research Paid Search Agency Advertising Agencies 28

QuanticMind

MARCH 23, 2017

QuanticMind wraps up Day 3 of one of the biggest search marketing conferences of the quarter with more sessions coverage from #SMX West, including targeting, brand SEM insights and testing best practices. The ad industry is changing – every major data management platform (DMP) launched since 2004 has been acquired.

PPC 40

PPC Optimization Paid Search Agency Funnel Advertising 40

Single Grain

JULY 3, 2023

Search engine marketing is one of the most powerful ways to expand the presence of your business digitally. SEM strategies comprise two major channels – PPC ads and SEO – to help brands acquire higher ranking and visibility. Each time a user clicks on one of these advertisements, the marketer pays a fee.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

nDash

DECEMBER 9, 2021

It may seem like content distribution is sending emails to a subscriber list because you are, after all, distributing content. How often do you think about the amount of content published on the Internet daily? That’s a ton of content vying for a reader’s attention.

Paid Content 52

Paid Content Distribution Top of Funnel Webinar Metrics 52

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. Try a content writing service like EssayGeeks.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Social Media Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

QuanticMind

JUNE 6, 2019

Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising, Google Ads, etc… it’s the marketing channel that has the biggest opportunity to truly optimize, and do so based on hard statistics. Paid search optimization. There is a correlation.

Paid Search Agency 40

Paid Search Agency Optimization Work Management SEM 40

KoMarketing Associates

JULY 18, 2019

Marketers of all stripes gathered at The Conference Center at Washington State Convention Center in Seattle, Washington this week to discuss the emerging search landscape, exchange successes and challenges, strategize how to invest for the future and more. Search is evolving, and SEOs must adapt. randfish #Mozcon.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28