KoMarketing Associates

NOVEMBER 8, 2022

As more marketers turn their attention to their customers’ wants and needs, new research suggests that this area is growing in importance to them. Additionally, they are increasing their investment in customer marketing as a whole. This comes as marketers begin to map the buyer journey and leverage data and analytics.

Buyer's Journey 234

Buyer's Journey Marketing & Strategy Custom Publishing Statistics 234

KoMarketing Associates

NOVEMBER 3, 2022

As marketers look for new ways to improve their demand-generation strategies, new research indicates that they may begin shifting toward account-based marketing (ABM) in the future. This was followed by ABM (31%), paid search (28%), and email marketing (26%). B2B Marketers Continue to Face ABM Challenges.

Account Based Marketing 249

Account Based Marketing ABM Advertising Agencies Demand Generation 249

KoMarketing Associates

JUNE 28, 2023

Digital marketers are now using a wide range of channels to reach their target audience. However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search.

ROI 247

ROI Planning Social Media Acquisitions 247

KoMarketing Associates

JUNE 14, 2023

B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. Furthermore, 41% of respondents cited improving the customer experience as their top challenge in 2023.

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

KoMarketing Associates

NOVEMBER 16, 2022

As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. of respondents said they were satisfied with their marketing team’s personalization results and efforts. Identifying Marketers’ Customer Engagement Challenges.

Resources 271

Resources Personalization Advertising Agencies Custom Publishing 271

KoMarketing Associates

MAY 17, 2023

As marketers continue to leverage data and analytics to reach their key objectives, new research suggests that those who are exceeding their goals trust in the accuracy of this information. Additionally, they have a more robust view of their customers and prospects.

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240

KoMarketing Associates

APRIL 27, 2022

As marketers continue to take on tasks ranging from content creation to demand generation, new research suggests that those who document their strategies along the way are more likely to see success. Only 17% of respondents claimed that their entire marketing strategy is documented, but 47% stated that portions of it are at least documented.

Marketing & Strategy 258

Marketing & Strategy Planning Marketing Strategy Demand Generation 258

KoMarketing Associates

FEBRUARY 8, 2022

Demand generation remains a critical objective for marketers, but new research indicates that not all are leveraging data to help them achieve their goals. However, 72% of respondents claim that their existing data-driven marketing strategy is only “somewhat successful” at helping them meet demand generation goals.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

KoMarketing Associates

MARCH 30, 2022

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead? UpCity recently published its “Video Marketing Study” for 2022, and statistics suggested that out of the U.S.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

KoMarketing Associates

FEBRUARY 21, 2023

Although marketers are still finding it difficult to leverage their data, new research suggests that they remain committed to improving its quality to unlock its potential. However, most respondents (49%) stated that they believe their leadership team is “fully” committed to improving the quality of their marketing data.

Barriers 246

Barriers Statistics Custom Publishing Vendors 246

KoMarketing Associates

DECEMBER 21, 2022

Although more marketers are discovering the advantages of leveraging artificial intelligence (AI) and predictive analytics, new research indicates that they are still facing several obstacles when trying to use this data and technology. Approximately 50% are utilizing it to forecast customer trends.

Marketing AI 241

Marketing AI Marketing Report Analytics Cross-Selling 241

KoMarketing Associates

OCTOBER 12, 2022

As marketers look for new ways to improve how they resonate with their target audience, new research suggests that they are becoming open to trying emerging channels. Thus far, most respondents (33%) say that social media marketing has yielded the best return-on-investment (ROI) in 2022.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

KoMarketing Associates

DECEMBER 28, 2022

As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate. About 57% do not feel properly equipped to get the most out of their data for marketing.

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

KoMarketing Associates

OCTOBER 4, 2022

As marketers discover the benefits of leveraging data to enhance the customer experience, new research indicates that their budgets will increase in this area. As a result, 40% stated that their budget for data-driven marketing is “increasing moderately” for the year ahead. of their marketing budget to analytics.

Budget Programs 221

Budget Programs Statistics CMO Marketing Budget 221

KoMarketing Associates

NOVEMBER 2, 2022

More marketers are leveraging customer data platforms (CDP) to provide a personalized experience. However, new research suggests that the data in these platforms is often flawed, making it challenging to deliver an optimal experience to customers. Leveraging Marketing Data for Customer Insight. However, 23.7%

Marketing Report 245

Marketing Report Barriers Custom Publishing Statistics 245

KoMarketing Associates

MAY 18, 2022

Even though data and analytics are continuing to grow in importance to marketers, new research suggests that many still see room for improvement in this area. In general, only 45% of marketers stated that they currently have established data preparation processes, and just 48% have technology dedicated to analytics.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8%

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

JULY 28, 2022

As marketers look for ways to increase efficiency, new research indicates that many are beginning to replace key pieces of marketing technology (martech). Customer relationship management (CRM) platforms and SEO tools were also replaced by the same percentage of marketers. Identifying and Resolving Ongoing Martech Issues.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

KoMarketing Associates

MARCH 8, 2022

While many marketers have begun to leverage marketing automation to achieve their primary goals, new research suggests that not all are seeing success with it just yet. That being said, marketers are still acutely aware of the advantages of utilizing marketing automation.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

KoMarketing Associates

JULY 13, 2022

Although both marketers and sales personnel strive to provide an optimal customer experience, new research shows that their misalignment may be holding them back. When asked to identify the factors contributing to a disjointed customer experience, most respondents (41%) cited differing/misaligned goals.

Marketing Report 259

Marketing Report Advertising Agencies Marketing & Strategy Statistics 259

KoMarketing Associates

DECEMBER 6, 2022

Brand Keys recently released the results of its “Marketing on My Mind” survey, focused on determining which concerns are causing stress for CMOs, in particular. In the world of marketing, cures for nightmares are a bit more complex than a warm glass of milk,” said Robert Passikoff, founder and president of Brand Keys. “But

Budget Programs 248

Budget Programs Statistics Custom Publishing Customer Surveys 248

KoMarketing Associates

JULY 7, 2022

As more marketers begin to leverage emerging marketing technology (martech), new research suggests that some types are experiencing more growth and adoption than others. Leveraging Artificial Intelligence for Marketing Purposes. claimed that they intend to eventually leverage AI to do the same.

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Google and other search engines have created a seamless and highly visual experience that combines paid and organic listings.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

KoMarketing Associates

MAY 25, 2022

Even though the customer experience (CX) is continuing to grow in importance, new research indicates that organizations are not entirely prepared to make it a top priority. In general, only 38% admitted that they have fully optimized customer digital experiences, and just 34% said their digital experiences are personalized.

Marketing Report 245

Marketing Report Marketing & Strategy Marketing Strategy Advertising Agencies 245

KoMarketing Associates

FEBRUARY 2, 2022

As more marketers turn to personalization to resonate with their target audience, new research indicates that it is already helping many improve the performance of their campaigns. About 47% “strongly agree” with the same sentiment, highlighting the importance of delivering a relevant experience to customers.

Personalization 263

Personalization Campaigns Marketing & Strategy Custom Publishing 263

KoMarketing Associates

OCTOBER 13, 2022

As marketers and tech teams begin to explore new solutions, such as artificial intelligence (AI), new research indicates that they see it becoming a larger part of their overall strategy. Approximately 45% of marketers and tech professionals say that the automation of marketing tasks is the primary benefit of leveraging AI.

Segmentation 208

Segmentation Statistics Marketing & Strategy Newsletter 208

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. of their marketing budget to analytics.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

KoMarketing Associates

MAY 4, 2021

Even though marketers have made it a point to begin using data and analytics, new research suggests that they have not fine-tuned this aspect of their strategies just yet. This suggests that there is not a single source of data that marketers can turn to for all of the information they need. Using Marketing Data for Customer Purposes.

Marketing Report 271

Marketing Report Forrester Statistics Analytics 271

KoMarketing Associates

JUNE 1, 2022

As data and analytics continue to grow in importance, new research suggests that marketers still struggle with everything from accessing this critical information to maintaining its accuracy. Marketers See Organizations Falling Short with Data.

Analytics 232

Analytics Statistics Validation Acquisitions 232

KoMarketing Associates

DECEMBER 15, 2021

As marketers look for new ways to leverage data, new research suggests that they may want to keep privacy in mind, as this can often make or break their relationship with customers. Only 24% of marketers believe that consent should be required before sharing customers’ personal data with other companies.

Privacy 275

Privacy Marketing Report Paid Search Agency Touchpoints 275

KoMarketing Associates

MAY 11, 2021

When it comes to resonating with B2B buyers, marketers are still fine-tuning their strategies. The RAIN Group recently published data from 528 buyers and sellers across the Americas, EMEA and APAC on why B2B buyers make purchase decisions. B2B Marketers and Lingering Obstacles.

B2B Marketing 292

B2B Marketing B2B Statistics Differentiation 292

KoMarketing Associates

JANUARY 18, 2023

Although marketers have seen the potential of leveraging social media, new research indicates that they are aware of users’ eroding trust in these platforms. About 49% of respondents believe that they will adjust their spend on Facebook initiatives due to eroding customer trust, while 38% said the same about Twitter.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

KoMarketing Associates

FEBRUARY 16, 2021

Not all marketers have been focused on location-based marketing (LBM) as a part of their overall strategies. The LBMA recently published its “Global Location Trends Report,” and data suggested that there are several benefits associated with LBM. On average, 52% of marketing budgets are now going toward LBM globally.

Marketing & Strategy 290

Marketing & Strategy Marketing Budget Paid Search Agency Statistics 290

KoMarketing Associates

APRIL 26, 2023

Despite marketers’ efforts to integrate digital marketing solutions into their strategies, new research suggests that they are still finding it difficult to meet their goals due to a lack of budget and resources. This was followed by content marketing generation (30%), data collection (29%), and improving the customer experience (28%).

Paid Search Agency 211

Paid Search Agency Advertising Agencies Budget Programs Marketing & Strategy 211

KoMarketing Associates

AUGUST 16, 2022

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them. Generally speaking, most top-performing respondents (63%) claimed that their customer data was “fairly accessible,” compared to just 31% of bottom performers.

Analytics 253

Analytics Validation Barriers CMO 253

KoMarketing Associates

DECEMBER 14, 2021

Despite the benefits and impact of leveraging customer data, new research suggests that marketers still aren’t entirely satisfied with their team’s ability to make effective decisions based on this information. Marketers Finding Success with Customer Data Platforms.

Statistics 220

Statistics Custom Publishing Marketing & Strategy Marketing Report 220

KoMarketing Associates

AUGUST 30, 2022

As a result of the Covid-19 pandemic, many marketing teams have adopted a remote or hybrid work arrangement. While this has hindered collaboration efforts for some, new research indicates that marketing technology (martech) is helping others stay focused on their top objectives. Marketers Remain Dedicated to Investing in Martech.

Marketing Report 242

Marketing Report Work Management Statistics Custom Publishing 242