Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. Start by brainstorming a frequent or common customer or client question to address.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. How do they expect us to sound?

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. LinkedIn’s customer story ad on Instagram.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. So how should you go about creating a social strategy that aligns with everything else you have going on? Increased Brand Exposure.

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.

Social Media 110

Social Media Media Business Viral Marketing 110

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. Thing is, those engagements are invaluable to your brand.

Social Media 125

Social Media Tools Campaigns Media 125

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Social Media 101

Social Media Features Media Curation 101

TrustRadius Marketing

JUNE 20, 2022

Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy.

Social Media 116

Social Media Analytics Work Management Media 116

Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. Maintaining a pulse on all of your brand’s social profiles is a must in order to ensure you reach your goals and better understand all of your social efforts.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. With over 3.6

Social Media 144

Social Media Research Social Marketing Media 144

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. Around nearly the same time we published this, many individuals and organizations began working remotely , sheltering in place and otherwise changing their behaviors to help prevent the spread of COVID-19.

Social Media 145

Social Media Media Work Management Network Marketing 145

Sprout Social

MAY 15, 2020

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. How social stacks up across industries.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

KoMarketing Associates

OCTOBER 29, 2018

Marketers are turning to social media to reach out to their target audiences, and new research shows that it can pay off in the end to be transparent. That being said, 86 percent of customers say that they are more likely to take their business elsewhere if they see a lack of transparency from a company on social media.

Transparency 167

Transparency Social Media Media Brand Identity 167

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Launch Marketing

MAY 26, 2021

With almost 4 billion people on social media, the audience scale and exchange of information on this digital medium provides an enormous opportunity for leaders and organizations. Many buying processes start with research and social media plays a big part in the beginning stages of the buyer’s journey. Thought Leadership.

Social Media 129

Social Media Social Marketing B2B Thought Leadership B2B Marketing 129

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. From longstanding favorites like Instagram and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from.

Social Media 103

Social Media Work Management Marketing Management Organization 103

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Social Media 102

Social Media ROI Work Management Marketing Management 102

Sprout Social

MAY 11, 2021

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. In this guide, we’ll break down some easy social optimization techniques for brands big and small.

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Social media is a powerful tool to build buzz around your event and drive attendance.

Social Media 202

Social Media Promotion Creativity Media 202

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1.

Paid Search Agency 99

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 99

Buffer

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Sprout Social

NOVEMBER 11, 2021

This situation, unfortunately, is common—one that results in lost customers and lost revenue. A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. Q: How do you currently manage incoming leads from social media?

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Martech Advisor

JANUARY 6, 2020

Real estate social media marketing is an essential process for realtors to reach out to their target audience. In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products.

Social Media 110

Social Media Social Marketing Practices Media 110

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. 90% of customers say video helps them make buying decisions and 64% say that seeing a video makes them more likely to buy. How-To Videos. These videos aren’t difficult to produce.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. Those demands coupled with the “always on” nature of social media make burnout a very real challenge. .

Social Media 144

Social Media Enterprise Management Work Management Marketing Management 144

Oktopost

JUNE 19, 2023

Inbound marketing is highly customer-centric; it demands an acute understanding of the target market and, in turn, provides plenty of its own insights into the very same leads that sales teams are looking to convert. This is never truer than it is on social media.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Having a social media presence is vital in today’s online marketing atmosphere. You’ll attract new customers, learn from your competitors, and engage with current customers. Social media usage has grown to historical levels: 2.34 Your social media channels shouldn’t be any different.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Bluetext

MARCH 19, 2024

As the seasons change, it’s the perfect time to breathe new life into your social media strategy. In this comprehensive guide, we’ll explore 15 dynamic ways to revitalize your social media presence across these diverse platforms.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media 103

Social Media Work Management Marketing Management Clickthrough 103

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Contently

APRIL 19, 2017

Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. What else is new ?

Social Media 167

Social Media Trends Emarketing Media 167

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Fortunately, working in social media builds a broad range of transferable skills. Fortunately, working in social media builds a broad range of transferable skills.

Social Media 132

Social Media Work Management Marketing Management Media 132

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86