How to use data for content curation

Sprout Social

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. What is content curation?

8 Best Social Media Feed Tools to Boost Followers

Optinmonster

Are you looking for the best social media feed tools for your website? Publishing user-generated testimonials can have a significant impact on your website’s conversions. In this post, we’ll explain the best social media feed tools on the market. Social Feed.

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7 ways to use social media for market research

Sprout Social

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy.

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009.

7 Ways to Leverage AI in Social Media Marketing

Single Grain

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2

24 Tools Every Social Media Manager Should Use

RockContent

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. It is possible to raise interest in products, generate interaction, and even work on customer service. Sprout Social. Source: Twitter Media.

Top 14 Social Media Management Tools for 2021

Oktopost

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. Clearly, your buyers are now all over social media.

Curated Links: What Are They? How to Acquire Curated Links

seo.co

Curated links have become considerably more popular among link builders and content creators alike in order to improve page rankings and the proliferation of a particular brand across the web. The Definition of Curated. What Are Curated Links? Types of Curated Content.

How to master social media for retail and win more customers

Sprout Social

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Perhaps you’re looking to reach former or current customers.

Why You Should Invest In Content Curation

RockContent

When it comes to creating content, marketers and publishers face a number of challenges. One good answer is curated content. Though producing original content should be an integral part of any content strategy, there are plenty of occasions when curated content can save you time and resources, engage your audience, (and when done right) drive traffic on an ongoing basis. What is curated content? The pros and cons of curated content.

4 Ways That Content Curation Can be Vital to Small Business Marketing

Scoop.it

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. But what is content curation? What is Content Curation?

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

Why aren’t we challenging the common social media best practice that the majority of the content you share should not be your own and challenge experts like David Meerman Scott (best-selling author with more than 250,000 books sold worldwide, keynote sales and marketing speaker) who believes that only 10% of the content you share in social media circles should be your own? Your business value shouldn’t be that you can curate content that would be relevant to them!

Content Curation for SEO: How To Make It Work

Scoop.it

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. But how can curated content be useful for driving SEO?

Transforming Marketing From Social Media to Social Business

Oracle

by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. But let’s focus on social media for a moment. There’s no question that social has grown in relevance for most businesses in the past few years. Social consumed most of Americans’ online time when compared with other online channels. You’ll learn more about Eloqua’s social business strategy and programs over time if you tune into this blog and via our social channels.

20 Winning Social Media Campaign Ideas for 2020

Martech Advisor

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. Learn More: What Is Social Media Marketing?

How Social Media Can Impact Corporate Culture

Oracle

Five curated articles from around the web on one topic. This go round it's Social Media. The key to improving your company culture with social media marketing. Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement. Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant? What’s the next social platform? Social Marketing

20 Social Media Content Ideas for Brands

Scoop.it

If you are running a profitable business in the twenty-first century, you probably have a social media presence. Yes, opening a social media account is pretty easy — but the account won’t manage itself. It does nothing for the customer. Customer Photos.

The Ultimate Guide to Content Distribution on Social Media

Scoop.it

For this content to be effective, it has to be exposed to the right eyes — the customer’s eyes. Content distribution involves publishing, promoting, and sharing your content. And that’s where social media content distribution comes into play.

9 Types of Social Media and How Each Can Benefit Your Business

Hootsuite

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. Keep up to date with social media statistics.

Battling burnout as a social media manager

Sprout Social

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. — Sprout Social (@SproutSocial) March 19, 2020.

Expert Tips on Using Social Media for B2B Companies

BOP Design

For B2B companies, using social media may seem like a huge undertaking, especially if you aren’t familiar with the current social platforms. While it may seem easy for consumer brands to build a following, your B2B brand can also create a strong social media presence.

How to Use Social Media for Ecommerce (Tips and Examples)

Hootsuite

Social media and ecommerce are a match made in heaven. Marketers have been using social platforms to connect with ecommerce customers for a while now. And for a good reason — more and more internet users shop online and use social media to research brands.

Curation Principles in Content Marketing for eCommerce Brands

Scoop.it

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. It goes without saying that content curation can save a large amount of time and money for your marketing team. So, ASOS still needs to work out its curated content.

How To Use Content Curation To Build a Loyal Audience

Scoop.it

This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., As a business on social media, you can do so much better than a retweet here and a share there.

The Case for Letting Your Social Media Managers Get Weird

Hootsuite

It often takes something special to stand out as a brand on social media. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. Give your social media managers more agency.

Case 94

Publishers, This Is Your Ticket to Content Diversity

RebelMouse

The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. It's invigorating because it's a signal that readers are willing to consume content outside of the platforms — a shift from the tug of war we've been seeing these past few years between brands, new media companies, and platforms that are all trying to claim the upper hand. But publishers are still trying to navigate exactly.

B2B Thought Leadership: How to Promote Your Brand with Social Media

B2B PR Sense

Social media platforms help you to do just that. Social media is a key way to enhance the validity of your brand, and provide solid proof that you deliver what you promise. But not just any social network will do. The top three social networks for B2B businesses include LinkedIn, Twitter, and Facebook. Let's look at how you can leverage each of these social networks to reach your thought leadership goals. Twitter & Customer Engagement.

4 Examples of Content Curation Done Right

Oracle

In recent years there has been a lot of buzz about content curation , given its power to help fuel content marketing and better engage an audience. By now most marketers have heard of curation conceptually, but may not be familiar with how their peers use it in the real-world. Here are four examples of how organizations, profit and non-profit, small and large alike, are effectively curating third party content to achieve business results.

Social Media Marketing Tips for Maximum Exposure

SmartBug Media

Social media is here to stay. The actual platforms may change over time (so long, Google+), but as a channel, social media isn’t going anywhere. Tools like HubSpot make publishing on social media a breeze, but effective social media marketing requires more than posting things through HubSpot. I love the analogy from HubSpot about how your social media efforts should be like a cocktail party. content curation).

How to Automate Your Social Media Marketing Like the Pros

Hubspot

As a millennial, social media has been around since I was in elementary school. Although using social media has been a daily habit for me since I was in high school, it wasn't until I became a marketer that I understood the power of it. Look at social listening tools.

How To Stay Top-of-Mind For Your Audience With Content Curation

BuzzSumo

But with strategic content curation, you can become the go-to industry source they’re looking for. As days pass, more and more content gets published, good or bad. Proper content curation can yield extremely big results that might surprise you. Types of content curation.

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. The social ecosystem's frequent algorithm changes and overall ROI mystery have publishers looking to diversify more than ever. Still, it's a powerful tool that can help publishers mix up platform dependence and revenue streams even further. Search is getting smarter.

How to turn your business blog into a publisher

Biznology

Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. However, in addition to selling this product, the company also has developed a well-trafficked blog that publishes new information daily. Why should businesses become publishers?

In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere. The Rise of the Mature User.

Top 7 Social Media Sites To Consider For Your Brand

flux.la

As humans, we’re wired to seek social and communal dynamics to some degree. In this time of digitization, people have set up means to connect on the web socially from anywhere in the world. This is made possible by the emergence of various social media sites and apps.

The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. Sprout Social.

Five Helpful Tools for Social Media Automation That Maintain Your Brand Personality

Televerde

Having an engaging social media presence is one of the most important aspects of a successful marketing strategy. Success on social media can generate new leads and give your business a boost. Automated Social Media Can Maximize Your Online Presence.