Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. When joining communities, focus first on adding value to the community. For your first set of customers, trust is the key.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Convince & Convert

DECEMBER 30, 2011

Since I originally published this post, you’re seeing Google do a lot of the things I predicted. In the very first release, Plus has a killer integration with Picasa (Google’s photo service), and its live video chat feature (called Hangout) could very easily become a Skype killer. Thanks for the traffic! – Jay).

Google 149

Google Lead Scoring Lead Ranking PageRank 149

Adobe Experience Cloud Blog

APRIL 11, 2017

We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Convince & Convert

JULY 3, 2011

In the very first release, Plus has a killer integration with Picasa (Google’s photo service), and its live video chat feature (called Hangout) could very easily become a Skype killer. Publishing your status updates, photos, videos, et al to one or more of these Circles is a one-click exercise in simplicity. A lot of sense.

Google 166

Google Lead Scoring Lead Ranking PageRank 166

Convince & Convert

JULY 3, 2011

In the very first release, Plus has a killer integration with Picasa (Google’s photo service), and its live video chat feature (called Hangout) could very easily become a Skype killer. Publishing your status updates, photos, videos, et al to one or more of these Circles is a one-click exercise in simplicity. A lot of sense.

Google 147

Google Lead Scoring Lead Ranking PageRank 147

Heinz Marketing

JULY 1, 2019

This time I talk with Kevin Cunninham , in an episode called, “ Can You Predict Your Next Customer? I think when you get into predictive analytics and sort of identifying target customers, it gets pretty wonky pretty quickly. But if you think about like identifying customers that are like your existing customers.

Top of Funnel 71

Top of Funnel Account Based Marketing Marketing AI Enterprise Management 71

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. Marcus Miller - Internet Marketing and SEO Consultant for Bowler Hat.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. Digital Publishing Innovation Summit. “A community of people passionate about marketing, selling, and delighting customers in an inbound way. Date: Sept.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Convince & Convert

AUGUST 11, 2010

Decided to find out first-hand. On The Road Again If you’re reading this on the day it’s published, me and my family are somewhere between Albuquerque and Oklahoma City , with cars full of kids, the dog, the cat, the snake, the lizard, and 8 cases of wine. Indra So you don't trust the movers with your wine?

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

The Lead Agency

MARCH 15, 2018

Blockchain today has often been compared to the Internet in the 1990s; in that its application is not fully understood, yet it has the potential to change our lives in radical ways. In the same way that the Internet radically changed the way we share information, Blockchain is expected to radically change the way we exchange value.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Content Standard

JULY 19, 2019

As social media networks get more cluttered and less favorable toward brands and publishers, effective audience targeting is essential. Residential profile : length of residence, likely to move, new mover, recent home buyer, recent mortgage. Email lists : emails of your prospects, customers, donors, influencers, etc.

Paid Social Agency 78

Paid Social Agency Facebook Marketing & Strategy Mobile Advertising 78

Vidyard

JULY 7, 2020

TikTok is wonderfully accessible to businesses of all sizes— all you need to get started is a smartphone and an internet connection. In order to create TikTok videos, you’ll first need to create an account. When you’re ready to publish, tap Next in the bottom right corner. Create, host, manage, and share your videos.

Advertising Agencies 113

Advertising Agencies Business Verticals Paid Search Agency 113

Hubspot

SEPTEMBER 6, 2018

We believe that content is king, that nothing is as sweet as first-page first position, and that interruption is the enemy. It’s hard to measure the impact of video, so our collective yardstick for success has become the viral video : an internet phenomenon that only.0001% We also believe that video is the future.

Video Marketing 78

Video Marketing Top of Funnel Work Management Paid Search Agency 78

Vidyard

JULY 7, 2020

Sign Up Free Native TikTok Video TikTok is wonderfully accessible to businesses of all sizes— all you need to get started is a smartphone and an internet connection. My Friends (We Get Turnt Up) – Mr. Hotspot How to Share a Video on TikTok In order to create TikTok videos, you’ll first need to create an account.

Advertising Agencies 65

Advertising Agencies Business Verticals Paid Search Agency 65

accelerate agency

MARCH 29, 2023

Research a solution for a specific customer problem When you’re thinking about how to start a SaaS company, the first thing on your mind should be finding that killer idea. First, take a look at what’s already out there. What more could your solution deliver for customers that they’re not already getting?

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Marketing Insider Group

SEPTEMBER 15, 2014

” So first, the context. One of the articles in response, was Marcus Sheridan’s “ The Big Flaw With Content Shock ” published a couple of weeks later. We knew the internet was a thing. We knew the mobile internet was a thing. The panelists were Mark Schaefer and Marcus Sheridan. Content is the oil!

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 100

Litmus

AUGUST 26, 2021

At first glance, sending image-only (or image-heavy) emails might sound like a great idea, but those emails can come with a poor subscriber experience—and can ultimately hurt your brand. Before we talk about why you shouldn’t send image emails, it’s important to understand why this is a popular tactic in the first place.

CAN-SPAM 144

CAN-SPAM Mobile Marketing First-Mover Advantage Internet Marketing 144

SnapApp

DECEMBER 14, 2016

Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. Closed loop attribution and reporting.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Content Standard

SEPTEMBER 9, 2016

Pulizzi urged marketers to target one audience at a time, with one mission and message, telling a different story and publishing consistently. He went on to explain that topics are the first thing that makes or breaks a content strategy—and the difference between good content and weak content is huge. Strong opinions.

Work Management 40

Work Management Marketing Management Content Marketing Content 40

Hubspot

FEBRUARY 19, 2015

You’re a Publisher and a Brand. Smart, progressive brands are starting to see themselves as publishers. As brands embrace publishing, they’re becoming first-movers and capitalizing on the channels that allow them to tell stories with some actual substance, like this recent collaboration between Medium and Marriott hotels.

Copywriting 28

Copywriting Paid Search Agency Companies Advertising Agencies 28