SmartBrief - Marketing

AUGUST 14, 2023

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. Logistics also can be complicated.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Hubspot

MAY 14, 2019

The Ultimate List of Types of Marketing. Account-based Marketing. Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate Marketing. Content Marketing. Conversational Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Excelsior Research

JUNE 1, 2021

A demand generation company includes a point of contact between a business and its customers designed to raise awareness of customer challenges, positioning of the brand as a trusted advisor in the markets around, generating leads, and selling your solutions. Inbound marketing is a type of demand generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Oktopost

APRIL 6, 2023

Competition is always mounting, and the best possible way to separate yourself from the herd – to be treated as the source, not just a source – is to establish your brand as an authoritative resource positioned at the front of its industry. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

Thought Leadership 71

Thought Leadership B2B Thought Leadership Ad Building Social Media 71

Excelsior Research

JUNE 1, 2021

A demand generation company includes a point of contact between a business and its customers designed to raise awareness of customer challenges, positioning of the brand as a trusted advisor in the markets around, generating leads, and selling your solutions.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

SmartBug Media

OCTOBER 30, 2020

A lot of things have changed when it comes to how we do business and connect with prospects and customers. These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead. Pre-Record.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

Today’s tools offer event coordinators the firepower they’ve always wanted. Event professionals can now take advantage of APIs—application program interfaces—without learning to code or hiring their own engineering staffs. The bigger an event becomes, the more budget web development demands. Customer Service.

Automation 134

Automation Budget Programs Work Management Marketing Management 134

ViewPoint

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

KoMarketing Associates

APRIL 24, 2014

Any opportunity to provide visibility to important content marketing assets as well as develop a consistent communication stream to customers and prospects is a potential win for SEO; from both a standpoint of optimized assets directly communicated and the experience users will reach once they click through in an email message.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Webbiquity

MARCH 7, 2019

Recognizing the power of their growing promotional pull, The Body Shop took this one step further and included influencers in a recent event line-up. On average, only 2-6% of your Facebook followers are now likely to see updates published on your event page. The statistics are disheartening.

Social Media 204

Social Media Promotion Creativity Media 204

nDash

FEBRUARY 1, 2022

Way back in 2017, nDash published a short series of interviews with some of the brightest minds in marketing. Welcome to a new series of Dumb Questions for Brilliant Marketers. My first position where the word “content” was actually in my title was in 2013. For 2022, we’re bringing it back!

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Aberdeen

MARCH 7, 2018

BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can make creative professionals feel as isolated as they feel overwhelmed. One panelist, however, disagreed.

Copywriting 63

Copywriting Work Management Content Marketing Peer-to-peer 63

Vidyard

OCTOBER 3, 2018

People in this position have a stark choice: either journey to a Tibetan monastery in search of a solution to suffering, or get a video library and get organized. Organize video content Make it easier for teams—whether in marketing, sales, customer service, or internal communications—to find what they’re looking for.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Valasys

FEBRUARY 13, 2020

A robust & engaging content strategy fuels sales by engaging the prospects, end-users & existing-customers. According to DemandMetric , 80% of the CMOs affirm that hyper-personalized content is the future of marketing. The more you understand your customers, the more useful content you can create to help them.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

SugarCRM

JANUARY 14, 2016

The idea behind these campaigns is to involve users (whether they be customers, leads or anyone else relevant to your business) by putting them front and center. UGC can help promote trust in your brand by shining the spotlight on what your customers (or even potential customers) have to say about your business.

Lead Ranking 50

Lead Ranking Curation User-Generated Content Paid Search Agency 50

Hubspot

JANUARY 21, 2019

From adapting their social strategies to translate across multiple languages to adjusting their menus to appeal to the cravings of a diverse group of people , these brands are taking positive steps toward creating a solid presence across the globe. One of its most successful tactics is to host extreme sports events all over the world.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

Vidyard

OCTOBER 3, 2018

People in this position have a stark choice: Either journey to a Tibetan monastery in search of a solution to suffering, or get a video library and get organized. Organize Video Content Make it easier for teams—whether in marketing, sales, customer service, or internal communications—to find what they’re looking for.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Webbiquity

DECEMBER 27, 2022

As 2022 comes to a close, here’s a quick look back at the top 10 most-read posts published on the Webbiquity blog this year. Subjects covered ranged from SEO and marketing performance to event marketing, remote work, branding, and the Metaverse. Affiliate sales support independent publishing. #6:

Top of Funnel 157

Top of Funnel Case Studies Case Study Paid Search Agency 157

markempa

JUNE 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

FEBRUARY 24, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Most of us would expect that a consulting firm or service company will benefit from publishing their expertise but exactly how much?

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

markempa

AUGUST 11, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Many companies are just getting started with using blogs to attract and engage their customers. I will post a review on Amazon soon.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. Nineteen percent actually publish their own blog while 29% comment on blogs.

Spending 120

Spending Media Mobile Advertising Forrester 120

markempa

JULY 10, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 18, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

markempa

DECEMBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

AUGUST 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

OCTOBER 17, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Do you have to understand the customer buying cycle? Do you have to understand the customer buying cycle?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Wolf argues, "The real asset for marketing managers is numbers. the ones we help generate with targeted, addressable marketing campaigns.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

APRIL 5, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

MAY 20, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs. Make your shortlist. Give them a call.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Heinz Marketing

JULY 23, 2018

And we are an end to end event marketing technology. Matt: So I think a lot of people listening when they hear you were kind of the first formal marketing employer who was able to build a team from scratch, maybe see that as a little bit exciting and terrifying at the same time. Amy: Yeah, sure, of course.

Top of Funnel 40

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 40

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

SEPTEMBER 4, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

MAY 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

AUGUST 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120