KoMarketing Associates

APRIL 16, 2019

As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research. This year, 50 percent of companies are allocating more than 21 percent of their marketing budgets toward events. B2B Marketing and Reaping the Benefits of Events.

Allocation 153

Allocation Advertising Channels Paid Search Agency Event Marketing 153

Marketing Insider Group

APRIL 28, 2021

Let’s dive a little deeper into what goes into producing content that gets Google’s attention while bringing value to your target customers. Demonstrate your broad knowledge of your industry with thought-provoking content that helps your target customers solve problems, become better informed, or learn to do something new.

SEO 311

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 311

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 225

Planning Marketing Plans Work Management Marketing Management 225

Webbiquity

APRIL 4, 2019

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. There needs to be a reason why you are publishing. ImageCreator. Do your homework.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Event Marketing 252

Event Marketing Conference Trends Planning 252

Customer Experience Matrix

DECEMBER 13, 2020

Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. remote work is here to stay. trust is under fire.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Customer retention. More ROI from marketing. Did you get that? How do you do that?

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

Marketing Insider Group

DECEMBER 8, 2020

Digital transformation is a necessity to stay competitive and meet customer needs. B2B SMBs can achieve digital transformation with minimal friction by adopting the right technology, committing to digital marketing, empowering employees, and delivering optimal experiences for customers. Investing in Digital Marketing.

Digital Transformation 277

Digital Transformation Marketing AI Work Management Marketing Management 277

KoMarketing Associates

JANUARY 4, 2019

As marketers look ahead to the future, new research continues to suggest that they have shifted their focus to content marketing. When asked which marketing channels they will be focusing on over the next 12 months, respondents overwhelming said content marketing (49 percent).

Content Marketing 144

Content Marketing Advertising Benchmark Content Custom Publishing 144

Webbiquity

OCTOBER 16, 2018

An influencer may, for example, be willing to do certain simple tasks—such as publishing a guest post or contributing a quote for an expert roundup—without charge but just for the mutual benefit of the relationship. ” Nearly a third of marketers report that they devote 21% or more of their overall marketing budgets to event marketing.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

NOVEMBER 27, 2018

” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” A prolific thought leader in the CDP space, he has recently been making essential connections between customer data and customer experience. In your inbox.

Enterprise Management 93

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 93

B2B Digital Marketer

NOVEMBER 10, 2022

How to avoid common mistakes and stay ahead in the B2B event marketing game. Taking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out. What is the best way to do it?

Marketing Budget 52

Marketing Budget Marketing & Strategy B2B Multi-Channel 52

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Webbiquity

JUNE 26, 2018

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. A business that falls short in this area puts up a booth or sets up table signage that isn’t compelling and fails to attract potential clients or customers. Guest post by Jessica Kane.

Trade Show 211

Trade Show Social Media Display Vendors 211

Martech

AUGUST 2, 2022

For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc.

Marketing Automation Services 115

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 115

Marketing Insider Group

SEPTEMBER 25, 2020

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. But writing effective thought leadership content is no easy task.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Scoop.it

MAY 4, 2023

The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published. It is like a testimonial for the brand that helps to expand its customer base and foster brand loyalty among its existing customers. Let us explore more on the same below.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Marketing Insider Group

NOVEMBER 12, 2019

Stop thinking of events purely as a marketing opportunity and consider them more as a chance to engage better with your audience and build trust. Creating more opportunities to speak with individual customers on a one-on-one basis makes your brand feel more personal and less like a faceless corporation.

Trends 255

Trends Marketing AI Co-Registration Merchandising 255

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

SocialPilot

JANUARY 26, 2024

AI Prompts for Social Media Marketing While creating AI prompts for social media marketing , it’s crucial to keep them specific and clearly define your objectives, whether it’s generating engaging posts, ad copy, or hashtag ideas. Include a relatable story and a high-quality image or video of the customer using the product.”

Examples 78

Examples ROI Planning Work Management 78

Contently

MARCH 30, 2020

We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. Our customers and readers are facing new challenges—working remotely, adapting their content strategy, spinning up virtual events, communicating thoughtfully and sensitively with their audience.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

chiefmartech

MARCH 23, 2021

Two weeks earlier, they’d published a version with 212 tools. So they published an update with 268. All these martech companies are competing to offer you better capabilities, delivering a better experience for you and your customers, at a better price. Funny thing about that graphic.

Paid Search Agency 109

Paid Search Agency Companies Custom Publishing Course 109

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. of prospects scheduling meetings becoming customers. The campaign resulted in a 13.4%

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Influitive

APRIL 27, 2018

On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and education technology company—gave each of her customers a gift card and asked them what it is that they love most about the company and product.

Custom Publishing 170

Custom Publishing Tips Education Generation 170

Leadspace

MAY 26, 2020

Event marketing is one of the go-to methods B2B companies use for lead generation. This is something to which countless B2B marketers can attest. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . Fortunately, there’s a way around it: virtual events. .

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. potential customers. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

ClearVoice

NOVEMBER 25, 2022

Analyzing customer purchase history. With first-party data, organizations can future-proof their content marketing with a reliable supply of accurate audience data. Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Webbiquity

MAY 25, 2021

Everyone kind of shied away from email marketing for a while, and now it’s coming back as newsletters are growing. And the value of an email marketing campaign has come back into fashion. Affiliate sales support independent publishing. B2B influencer marketing is really more about being an advocate.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

The Customer

JUNE 4, 2020

I had to balance the “best practices” of regularity in my podcast publishing schedule, with bigger things in mind. And, on top of that, today – the Thursday I publish – is also the memorial of a martyr to racism, George Floyd. The crisis in America. ” Another visible difference in Minjae’s approach?

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72

xiQ

DECEMBER 15, 2021

In fact, according to a research report published by Mckinsey, in February 2021, 62 percent of employed Americans worked at home during the pandemic, compared with 25 percent in 2019. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Hubspot

MAY 14, 2019

The Ultimate List of Types of Marketing. Account-based Marketing. Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate Marketing. Content Marketing. Conversational Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103