Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom.

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. To create an exceptional customer experience, invest in your team’s social media personalization strategy. What is social media personalization and why are marketers prioritizing it?

Social Media 125

Social Media Personalization Media Work Management 125

Buffer

SEPTEMBER 1, 2022

I suggest you find what type of content you like to create, whether interviewing people or curating stuff for your feed. Did publicizing your projects lead to you publishing on social media? Or did you get the ideas for your projects after publishing consistently on social media? I have a chicken or egg question for you.

Curation 104

Curation Impressions Top of Funnel Startups 104

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Scoop.it

NOVEMBER 3, 2020

This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., As a business on social media, you can do so much better than a retweet here and a share there. Why Content Curation is Important.

Curation 70

Curation Ad Building Marketing Analytics Tools Peer-to-peer 70

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Discover effective strategies for generating engaging social media posts. You are not alone. Never be short of ideas again!

Social Media 65

Social Media Media Curation Content 65

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Start for free today !

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Top Rank Marketing

FEBRUARY 19, 2024

Understanding the LinkedIn algorithm and how it works LinkedIn uses a complex algorithm to curate and display content to users based on a multitude of factors. Don’t make “virality” a goal on LinkedIn It’s easy to see the appeal for brands in having a post or piece of content go viral on social media.

Linkedin 89

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 89

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Bluetext

MARCH 19, 2024

As the seasons change, it’s the perfect time to breathe new life into your social media strategy. In this comprehensive guide, we’ll explore 15 dynamic ways to revitalize your social media presence across these diverse platforms. Amplify reach by promoting upcoming broadcasts across other social media channels.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Marketing Insider Group

JULY 3, 2023

One of its best features is the ability to find current trending topics from social media. The Trending Now section uncovers the most viral posts from the previous 24 hours. Feedly If you understand what sites and sources your audience consumes most, you can curate the stories together using Feedly.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Sprout Social

MARCH 25, 2024

In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. This, in turn, gets your content more engagement in the form of likes, comments and shares—the holy grail of social media success. This is where hashtag analytics can help.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Webbiquity

MARCH 7, 2019

77% of all Americans have at least one social media profile. The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Social media is a powerful tool to build buzz around your event and drive attendance.

Social Media 200

Social Media Promotion Creativity Media 200

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.

Social Media 90

Social Media Media Content Storytelling 90

Circle Studio

MAY 26, 2022

Whatever the case, the changing landscape of social media is an opportunity for B2B firms and marketers. This social media platform is considered more authentic and down-to-earth than other social networking platforms like Facebook. Morgan & Morgan went viral in 2021 for this video of their CEO. Post Your Take on a Trend.

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

Valasys

APRIL 4, 2023

Social Media Intelligence: The New Way of Competing Today, it is almost unheard of that any user needs a social handle. Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. This leaves 72% of businesses implementing social media without concrete results.

Social Media 52

Social Media Media Curation Demographics 52

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. So how can organizations not only participate in social media but succeed and drive social media engagement?

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Brandpoint

JUNE 21, 2021

But, here are a few I thought of: being a digital native, understanding modern-day memes, thinking TikTok is “educational,” preferring mobile interfaces, not being afraid to show my face online and purchasing products after being ~influenced~ on social media. Read More: Nimble & Authentic Social Media Marketing ].

Social Media 110

Social Media Generation Media Transparency 110

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. In a world where nearly four billion people use social media daily, what content will interest and engage your audiences? Social media is about building connections. Respond to customers.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Convince & Convert

FEBRUARY 23, 2015

Mike_Stelzner Tweet This From his blog , to his podcast , to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner , CEO/Founder of Social Media Examiner , is a leading voice on all things social media. Then there’s a service side to it. “Be a servant.”

Social Media 135

Social Media Media Skype Lead Ranking 135

Martech Advisor

NOVEMBER 22, 2019

Social media automation is defined as the process of automating social media activities to optimize the results derived from social media channels. In this article, let us look at the process of automating social media, the best practices to follow while automating social media, and the benefits offered.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Webbiquity

JUNE 1, 2021

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. Engage with prospective customers on social media. Staying connected with your customers and sales prospects, via email and social media, is critical.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. Your videos must be interactive, transparent, innovative and topical, and the best types of social media video content blend all of these elements. Here are nine examples of social media video ideas done right to inspire your marketing efforts.

Social Media 104

Social Media Video Marketing Media Viral Marketing 104

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. By creating that pillar content for the blog and social media, they can use their knowledge to help potential customers with their issues and stay in the back of their minds. At this point in the Web 2.0

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Bannerflow

MAY 12, 2023

Whether you’re perplexed by the lack of views on your content or seeking consistent account growth, your triumph hinges on a profound understanding of the TikTok algorithm and how to exploit it to generate unwavering virality. Invest time in researching subcultures relevant to your brand and craft content that resonates profoundly.

Viral Marketing 52

Viral Marketing Trends Curation Communities 52

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. You need to know which metrics to pay attention to when you’re measuring the success of selling on social media.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

Hubspot

NOVEMBER 8, 2019

This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. That's what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media. Build social proof.

Social Media 52

Social Media Campaigns Media Viral Marketing 52

xiQ

APRIL 3, 2018

One way we are doing this is by targeting curated content which we categorize as “thought leadership” content that is aligned to specific identified use cases and buyer personas. We are working with XIQ to leverage their ability to curate massive amounts of content into high targeted news digests.

Marketing AI 79

Marketing AI Account Based Marketing B2B Thought Leadership Curation 79

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. on social media. Our guide to social media measurement can bridge the gap between your social contentanalytics and actually growing your presence. Social media measurement: 2 must-dos before you get started. 1: Define your social media goals!

Social Media 99

Social Media Work Management Media Budget Programs 99

Biznology

DECEMBER 13, 2018

A 2018 study by Promo found that 58 percent of consumers report that they react to the videos they view online, and 60 percent visit the publisher’s social media after watching the video. Viral sweepstakes or something similar will help drive engagement on your holiday videos and encourage readers to share. Curate Content that Engages.

Trends 106

Trends Curation Viral Marketing Marketing & Strategy 106

Stevens & Tate

NOVEMBER 30, 2023

Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Social media users criticized the move, with some accusing it of “woke indoctrination.” The cereal faces a boycott after promoting equity, diversity, and inclusion on its boxes, urging kids to practice pronouns.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing multiple accounts makes it hard to know the best times to publish on social media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Adobe Experience Cloud Blog

APRIL 12, 2016

You may have seen screenshots or videos floating around on social media of your friends or family with fun overlays of dog faces, animations, and even face swaps (some that are downright horrifying). Snapchat Filters. Snapchat filters have been all the craze lately. What other objectives might be driving this effort?

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48