Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. Marketers spent more than $8.3

Social Media 110

Social Media Paid Content Media Business 110

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Sprout Social

JANUARY 30, 2020

Customers are cycling through SaaS products like crazy. Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What makes SaaS marketing “different?”.

Webinar Metrics 93

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 93

Hubspot

MARCH 2, 2015

As a marketer, I’d like to think the answer is obvious: marketing! And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." We can repeat their slogans as mantra. How did they become so darn well-known?

Paid Search Agency 28

Paid Search Agency Brand Identity Branding Companies 28

ClearVoice

JANUARY 8, 2019

Content created for the sake of content or to meet some self-imposed publishing schedule isn’t enough. And let’s not forget the customer — content has to meet the needs of the customer at each phase of the buyer’s journey. A content marketing strategy created in a vacuum isn’t all that valuable to the company at large.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Marketing Insider Group

SEPTEMBER 14, 2021

The Content Marketing Gurus. Content Marketing Institute – CMI is a treasure trove for content marketing related data and statistics. Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business).

Case Studies 343

Case Studies Content Case Study Statistics 343

Mailmunch

APRIL 20, 2021

Every email marketer has one goal: growing email lists and converting subscribers to customers. Email marketing is still very influential for B2B or B2C conversions. 73% of marketers call email marketing their go-to strategy for conversions. Email marketing is still very influential for B2B or B2C conversions.

Top of Funnel 68

Top of Funnel Marketing Funnels Email Marketing Ad Building 68

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Everything you do as a content marketer should flow from a deliberately constructed content marketing strategy. Click To Tweet. Bring in more sales leads?

Template 111

Template Paid Content Planning Content Marketing 111

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. Pricing Based on Customer Expectations , May 26, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

SEPTEMBER 14, 2022

the metaverse, leading brands are developing innovative strategies to incorporate metaverse marketing in the promotion of their products and services. However, as the metaverse is still quite a new (and booming) concept, you will require the expertise of a top metaverse marketing agency to help you access and monetize this new digital world.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Content Standard

JULY 12, 2016

I want to be a good marketing leader, and I’ve come to realize that some of the metrics we’re reporting really don’t matter. As what works in the content marketing industry has changed in the past few years, marketing leaders are overdue to redefine content marketing success.

ROI 40

ROI Marketing Analytics Tools Content Marketing Click Rate 40

Convince & Convert

APRIL 26, 2012

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. I came in as an online marketer search guy to a PR agency, as a contractor that. Jay: One of the stats. And someone coming into the content marketing. are empowered to publish.

Social Media 136

Social Media Optimization Media Buying Cycle 136

Adobe Experience Cloud Blog

JUNE 24, 2013

It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. Customers don’t want to be interrupted (and they’re more empowered than ever). It’s our job as marketers to adapt. What Hasn’t Changed.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Webbiquity

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” These tools can help you find out. 1) Socialbakers. 2) Netvibes.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Quick Twitter Stats 310 million monthly active users.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Webbiquity

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Without the right content marketing strategy, tactics, and tools, you won’t get those benefits. What Is Content Marketing?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Single Grain

FEBRUARY 17, 2020

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. Now, take a look at this visual representation of how many B2B companies are using content marketing. It's easier to do than advertising.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

Single Grain

JANUARY 29, 2020

Software as a service (SaaS) is a business model in which customers pay to use software that is hosted on a remote computer. Search engine optimization is the most significant source of attracting users for SaaS companies – d riving up to 68% of the organic traffic that they receive – yet only 11% of companies invest in content marketing.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Online Marketing Institute

OCTOBER 1, 2010

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. you turn your customers into company/brand ambassadors.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Brandpoint

AUGUST 16, 2019

This year’s Minneapolis Digital Summit was a great opportunity to meet up with marketers from around the area and to learn about upcoming trends, tactics and philosophies in the industry. Finding specific channels that will get the most impact for your target market is key. 11 Pro Tips for Measuring User Behavior.

Paid Search Agency 17

Paid Search Agency Planning Eye-Tracking Tagging 17

Single Grain

JANUARY 15, 2020

You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing. How to Generate Leads with Content Marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Webbiquity

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. What marketing technique generates leads with the highest close ratio? Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

GreenRope

APRIL 16, 2015

Why Customer Retention Should be Higher Priority than Customer Acquisition. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention.

Acquisitions 40

Acquisitions Buyer Personas Loyalty Paid Search Agency 40

GreenRope

APRIL 16, 2015

Why Customer Retention Should be Higher Priority than Customer Acquisition. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention.

Acquisitions 40

Acquisitions Buyer Personas Loyalty Paid Search Agency 40

GreenRope

APRIL 16, 2015

Why Customer Retention Should be Higher Priority than Customer Acquisition. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention.

Acquisitions 40

Acquisitions Buyer Personas Loyalty Paid Search Agency 40

GreenRope

APRIL 16, 2015

Why Customer Retention Should be Higher Priority than Customer Acquisition. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention.

Acquisitions 40

Acquisitions Buyer Personas Loyalty Paid Search Agency 40

GreenRope

APRIL 16, 2015

Why Customer Retention Should be Higher Priority than Customer Acquisition. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention.

Acquisitions 40

Acquisitions Buyer Personas Loyalty Paid Search Agency 40

GreenRope

APRIL 16, 2015

Why Customer Retention Should be Higher Priority than Customer Acquisition. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention.

Acquisitions 40

Acquisitions Buyer Personas Loyalty Paid Search Agency 40

GreenRope

APRIL 16, 2015

Why Customer Retention Should be Higher Priority than Customer Acquisition. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention.

Acquisitions 40

Acquisitions Buyer Personas Loyalty Paid Search Agency 40

GreenRope

APRIL 16, 2015

Why Customer Retention Should be Higher Priority than Customer Acquisition. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention.

Acquisitions 40

Acquisitions Buyer Personas Loyalty Paid Search Agency 40

GreenRope

APRIL 16, 2015

Why Customer Retention Should be Higher Priority than Customer Acquisition. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention.

Acquisitions 40

Acquisitions Buyer Personas Loyalty Paid Search Agency 40

GreenRope

APRIL 16, 2015

Why Customer Retention Should be Higher Priority than Customer Acquisition. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention.

Acquisitions 40

Acquisitions Buyer Personas Loyalty Paid Search Agency 40

GreenRope

APRIL 16, 2015

Why Customer Retention Should be Higher Priority than Customer Acquisition. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention.

Acquisitions 40

Acquisitions Buyer Personas Loyalty Paid Search Agency 40

GreenRope

APRIL 16, 2015

Why Customer Retention Should be Higher Priority than Customer Acquisition. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention.

Acquisitions 40

Acquisitions Buyer Personas Loyalty Paid Search Agency 40

GreenRope

APRIL 16, 2015

Why Customer Retention Should be Higher Priority than Customer Acquisition. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention.

Acquisitions 40

Acquisitions Buyer Personas Loyalty Paid Search Agency 40

GreenRope

APRIL 16, 2015

Why Customer Retention Should be Higher Priority than Customer Acquisition. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention.

Acquisitions 40

Acquisitions Buyer Personas Loyalty Paid Search Agency 40