CTR Email Campaign List Open Rate 
Single Grain
DECEMBER 15, 2020
Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance?
SendX
JUNE 24, 2020
Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures.
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Delivra
JANUARY 2, 2019
Given the well-documented potential for massive ROI, it’s no wonder so many companies prioritize email marketing. Whatever the case, succeeding with email marketing requires mastering a handful of central metrics in order to gauge the effectiveness of your email marketing strategy. Two of the most important metrics are the click-through rate and the click-to-open rate. Click-through rate vs. click-to-open rate.
Optinmonster
FEBRUARY 16, 2023
Wondering which metrics for email marketing are most important? You don’t have to be a math genius to understand email marketing metrics. In fact, most email marketing platforms will do the calculations for you. Open rate is typically tracked using a tiny image.
V12 Data
JANUARY 14, 2023
Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more.
Optinmonster
JULY 16, 2021
Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. 9 promotional email examples. How to write a promotional email.
SendX
JUNE 24, 2020
Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures.
The Lead Agency
APRIL 17, 2018
Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign ? Find out the secret to optimising your campaigns today. Email marketing may be one of the most economic and effective ways to nurture and mobilise existing leads and customers. According to Campaign Monitor’s annual report from 2016, the average Return On Investment (ROI) for every dollar spent on email marketing is $44.
Litmus
JANUARY 25, 2022
This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. Open rate. Click-through rate (CTR).
Optinmonster
FEBRUARY 26, 2021
Do you want to improve your small business email marketing strategy? As a small business, email marketing can be one of your biggest assets. So how can you possibly find the time to make your email marketing campaigns more profitable? With email, your list belongs to YOU.
Mailmunch
JUNE 1, 2021
You probably don’t need convincing that using images in your emails works. This guide will walk you through how to find the best images for your email marketing. How to Select Images for Your Email Marketing Campaigns. The Value: the image needs to add value to your email.
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Hubspot
JANUARY 23, 2020
When I first began my marketing career, I was envious of emails. While this sounds like an interesting quirk, I'm pretty sure most marketers can agree: some emails are hard not to envy. Take a look at the 10 best email list management software tools, below.
Optinmonster
MARCH 2, 2021
Are you interested in learning how email marketing analytics can be used to improve your bottom line? Email marketing can be one of your best sources of revenue. And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. Open Rates.
Webbiquity
OCTOBER 29, 2019
Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email messages that actually provide value also help boost your brand awareness.
Zoominfo
MAY 20, 2021
Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. Source: Campaign Monitor. Open Rate. Bounce Rate.
SendX
NOVEMBER 10, 2020
“Email marketing is dead!” And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email. First off, the number of email users are in the billions. Add links to your emails.
Launch Marketing
MAY 19, 2021
Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. Metrics for Email Performance.
Mailmunch
MARCH 11, 2021
Without metrics to track, it’s nearly impossible to know if your email campaigns are performing successfully. We’re going to present you a list of all the metrics you need to track in 2021 for stellar campaigns. . Total opens vs unique opens .
DiscoverOrg
OCTOBER 4, 2016
We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead. We can’t deny that the average 5% click through rates (CTR) aren’t what they used to be.
SmartBug Media
JUNE 2, 2022
When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. Bounce Rate. Click-Through Rate (CTR).
Hubspot
NOVEMBER 12, 2019
Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. Why Email Matters For Your Business. Click-through rate.
The Point
JANUARY 13, 2015
Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Improving email campaign measurement won’t generate more leads or better leads, in and of itself, but it will help accomplish both those goals by providing the data necessary to identify what’s truly working. Opens/Open Rate.
SendX
FEBRUARY 21, 2020
Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it.
Atomic Reach
OCTOBER 29, 2018
Email Marketing is one of the most effective methods of engaging with your customers and prospects. When conducting email marketing campaigns, the email marketing metrics associated with that campaign will indicate how effective you were in achieving your goal. If you have been relying on this method to market your services and you are not receiving too much of a positive response rate, then you are not using email effectively. Open Rate.
Marketing Insider Group
DECEMBER 20, 2021
Defining the metrics that matter most is foundational to developing successful marketing campaigns. Let’s look at the basics of marketing metrics and KPIs and dive into some of the marketing metrics you should be using to measure your campaigns’ success. Email Marketing.
Sharpspring
APRIL 23, 2020
When used properly, email marketing can be one of the most effective ways to boost your business. However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable. 1 Segment Your Email Lists.
Litmus
SEPTEMBER 20, 2022
Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. Read on to learn: What is an email checklist? Unsubscribe rate.
Optinmonster
SEPTEMBER 8, 2022
Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing.
Martech Advisor
JANUARY 15, 2020
Despite the growth in the number of information sharing channels, email marketing is still regarded as the best laser focus tool to approach prospective parties and clientele. What do you think- Is there any significance of appropriate timings to send emails? Refine your email list.
Sharpspring
SEPTEMBER 26, 2019
“Email is not an age thing, while social media is divided by generations.” billion email users worldwide, despite being the oldest form of internet communication. A little short of 300 billion emails will be sent and received this year. Marketers have received about $32 returns for every dollar spent on email marketing. These are straight-up facts; so there’s no denying email marketing should be done. Email delivery rate.
Industrial Marketing Today
OCTOBER 17, 2010
While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. However, there really wasn’t a good way for him to track site activity after each email campaign went out. The problem with basic email metrics of open and click-through (CTR) rates is that they are very limited in their usefulness.
LeadSquared
OCTOBER 22, 2021
Many companies try to gauge email marketing effectiveness purely on open and click-through rates. Several organizations refuse to believe in the power of email marketing. But if you’re wondering – to email or not email, get your answers from the following statistics.
B2B Lead Generation
JANUARY 5, 2015
Tweet Lead nurturing involves a number of activities and channels such as “under the hood” tracking and scoring of prospects behavior and engagement with your campaigns as well as follow-up telephone at times whenever that tactic fits into an overall lead nurturing program. However, the key channel for lead nurturing is email — particularly using email to send a series of relevant content pieces or offers to prospects as they move through the buying funnel.
Lake One
AUGUST 6, 2019
Are you using email to send content to your leads and customers? Whether you’re a seasoned marketing pro or an email novice, check out the list of our top B2B email marketing KPIs we like to track. But before we dive into the metrics, we need to touch on one major email marketing necessity, goals. Email Marketing Goals. You might be thinking, “It’s just an email.” Okay, so how do you go from the big picture down to your email campaigns?
Tomorrow People
SEPTEMBER 27, 2012
Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. 63% of mobile email users check their account a minimum of once a day. True, consumers got wise to email marketing being used as a channel to push products or services, but it's still a viable medium for creating awareness. Define your mailing lists.
Sharpspring
APRIL 5, 2021
If you’re diving into email marketing and feeling overwhelmed by the language, this helpful glossary of tips on email marketing terms and trends is for you! Email Marketing Terms & Trends Glossary. An important factor to consider when testing the look of campaigns.
Launch Marketing
OCTOBER 10, 2017
Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. However, with so many businesses using email as a marketing tool, more often than not, inboxes are overloaded and emails go unopened and unseen. Are your email marketing efforts effective? Email Performance Metrics.
ConvertKit
SEPTEMBER 18, 2020
The best days to send emails. You fret over the right design to use ( or whether to design your emails at all ). If you’re promoting a blog, you might spend hours compiling a “greatest posts” list. Email timing is all about knowing your audience. Email Marketing
Industrial Marketing Today
JULY 1, 2011
E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. Notice how e-mail marketing using rented/purchased lists drops down significantly – it is third from the bottom! Email content that appeals to engineers. Most industrial marketers are aware of email marketing’s effectiveness but have trouble creating content for it regularly. There are several advantages to this form of email content.
Salesforce Marketing Cloud
APRIL 4, 2022
Email marketing never works when the mentality is “set it and forget it.” And the key to proper analysis is having the right email marketing KPIs (key performance indicators). However, there are some baseline KPIs that almost every email marketer should be using.
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