Binary Demand

APRIL 29, 2024

[ps2id id=’introduction’ target=”/]Email undoubtedly holds significant promise as a channel for every B2B demand generation company across the globe. Customization, streamlining, categorization, and more play considerable roles in optimizing B2B email marketing campaigns. But before that, the basics.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

SendX

MARCH 12, 2021

If you have an active email address, you can tell how annoying it is to get repeated emails from the same sender. The feeling is worse when a series of marketing emails flood your inbox. Just like you, most potential clients for many businesses get turned off when email marketing campaigns are not effectively planned.

CTR 253

CTR Click Rate Paid Search Agency Hubspot 253

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Delivra

JANUARY 2, 2019

Given the well-documented potential for massive ROI, it’s no wonder so many companies prioritize email marketing. Whatever the case, succeeding with email marketing requires mastering a handful of central metrics in order to gauge the effectiveness of your email marketing strategy. Click-through rate vs. click-to-open rate.

Click Rate 51

Click Rate Open Rate CTR Email Marketing 51

SendX

JANUARY 18, 2021

When deciding which marketing channel to employ for their goals, many marketers and business leaders have unanimously agreed that email marketing is still the most rewarding way to boost consumer service and offers 4000% RoI , the highest of all marketing channels.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. Below we have outlined KPIs to help as you work to improve your campaigns and resonate with subscribers.

Email Marketing 98

Email Marketing Click Rate Open Rate CTR 98

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Vidyard

DECEMBER 21, 2017

We created a personalized video campaign to wow our audience and show them just how much they mean to us. We were sure our personalized video would cut through the noise, and do well, but from the moment we hit send on the email, it exceeded our own expectations. Subject: Jingle Bells, Email Smells, Video Saves The Day.

CTR 83

CTR Video Marketing Open Rate Click Rate 83

illumin

DECEMBER 13, 2023

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Liveintent

DECEMBER 26, 2019

Recently, data from our study of political ads in email newsletters was featured in MediaPost : “The 2020 election is about a year away, but political ads are seeing a much higher engagement rate compared with non-political ads. We also know that political ads in email make sense.

CTR 63

CTR Paid Search Agency Ads Conversion 63

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. With email marketing comes email marketing performance.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Optinmonster

JANUARY 29, 2024

To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate.

Paid Content 103

Paid Content ROI Content Marketing Marketing Analytics Tools 103

Vidyard

DECEMBER 21, 2017

We created a holiday video campaign that put our audience right in the middle of the story, thanks to our personalized video. But the moment we hit send on the emails, the magic really happened. Get Your Own Personalized Video Campaign Capture attention and stand out by weaving individual viewer data (like names) right into your video.

CTR 65

CTR Video Marketing Open Rate Click Rate 65

SendX

NOVEMBER 12, 2020

There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. Email marketing helps you in improving your efforts to get more leads as email marketing is most relevant to these stages of the inbound methodology.

Marketing Budget 210

Marketing Budget Email Marketing Marketing & Strategy Marketing Strategy 210

Navigate the Channel

JULY 18, 2023

Consumers sign up for brand emails primarily for offers, sales, and discounts. 49% responded that supermarkets have successful e-mail campaigns. 49% responded that supermarkets have successful e-mail campaigns. A higher open rate suggests that the e-mail captured recipients’ attention and enticed them to engage further.

Product 65

Product Ad Building CTR Allocation 65

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. The answer to your question lies in the statistics listed below.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. The answer to your question lies in the statistics listed below.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. Why so many emails, though?

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Then, we will review key content metrics you should track through your website, email, and social media. Curating this list will lead to people sticking around and reading the full post.

Curation 81

Curation Click Rate Content Open Rate 81

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. Not sure what type of subject line will get the best open rates? Bounce Rate.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Mailmunch

MARCH 11, 2021

Without metrics to track, it’s nearly impossible to know if your email campaigns are performing successfully. Tracking the right KPIs (key performance indicators) allows you to see at-a-glance if you’re making progress towards your business goals for your email marketing campaigns. . Opening time .

Email Marketing 84

Email Marketing CTR Planning Marketing Analytics Tools 84

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? But rest assured, email is not going anywhere.

Social Media 109

Social Media Email Marketing Social Marketing Marketing Budget 109

Sharpspring

MAY 26, 2020

While digital channels are constantly evolving and new outlets keep popping up, email consistently remains the marketing outlet with the highest ROI. To understand how to improve your email marketing and start seeing these results, you need to know how to measure email marketing success. Delivery Rate.

Email Marketing 90

Email Marketing CTR Marketing Automation Services Click Rate 90

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? Email marketing can be one of your best sources of revenue. And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. Right now, a 17% open rate is just a metric.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. Where it All Began What started me down this path in the first place was some really bad email metrics. We hit rock bottom that month with a CTR of 2.2%.

Deliverability 100

Deliverability Email Marketing Optimization Work Management 100

DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. We can’t deny that the average 5% click through rates (CTR) aren’t what they used to be.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

Hubspot

NOVEMBER 12, 2019

Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. While the answer to “ What’s the perfect time to send an email to my customers? What have you found?

Research 101

Research CTR Best Practices Open Rate 101

Zoominfo

JUNE 26, 2019

You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email messages that actually provide value also help boost your brand awareness.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Vision6

JULY 19, 2020

Compare how your campaigns are doing with the average unique open rate, click rate and other email stats in the 2020 Email Marketing Metrics Report. The email stats are in from our latest Email Marketing Metrics Report and WOW! Email Stats Say “No More Manic Mondays!”

Stats 84

Stats Advertising Benchmark CTR Click Rate 84

Adobe Experience Cloud Blog

MARCH 26, 2018

You received some solid data from your recent email marketing campaign, but are these the real indicators of success or are they just imitating? There are some key marketing metrics out there that, if interpreted incorrectly, could give a false account of positive return on your campaigns. This Email Did Amazing!

Deliverability 134

Deliverability Open Rate Click Rate CTR 134

Liveintent

FEBRUARY 22, 2022

The new feature helps users prevent senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.” Unfortunately, MPP also affects your ability to offer certain types of targeting when it comes to your direct-sold campaigns.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Hubspot

FEBRUARY 14, 2024

The last thing you want from a sales email is sleazy, spammy… or even sales-y copy. That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Gaudio’s sales emails receive: 36.3% click-through.

Copywriting 63

Copywriting Click Rate Open Rate Paid Search Agency 63

Martech Advisor

OCTOBER 31, 2019

93% of B2B marketers use email to distribute content, according to Content Marketing Institute. If you’re looking to improve your email marketing results, implement these five email marketing best practices! Email is perhaps the best medium for B2B organizations to generate leads and drive conversions.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

SmarkLabs

JUNE 12, 2023

This process helps marketing automate repetitive tasks like email campaigns, social media posting, and even ad campaigns. Here’s a list of 10 leading platforms to consider for your platform: HubSpot : This tool excels in lead generation and allows businesses to create and automate detailed, personalized workflows.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52