Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. But they also have their pros and cons. In this post, we’ll share important insights into email and social media marketing. This is a 138.2% jump from 2015 , when only 2.08 As stated earlier, 4.95

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Respect subscriber consent and give explicit opt-out/preference alternatives. Let’s dive in! In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work?

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Respect subscriber consent and give explicit opt-out/preference alternatives. Let’s dive in! In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work?

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech Advisor

OCTOBER 31, 2019

The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. A high bounce rate and low open rate can lower your sender reputation and deliverability rate, further impacting the campaign performance.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Moz

FEBRUARY 20, 2019

This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. 3 cups of different touch points to identify channel roles — bringing in traffic, generating opt-ins, closing sales, etc. Google Data Studio.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Atomic Reach

OCTOBER 29, 2018

Click-Through Rate or CTR is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. To calculate CTR: Impressions/Clicks = Click Through Rate (%). Email Marketing is one of the most effective methods of engaging with your customers and prospects.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Sharpspring

APRIL 23, 2020

They also make it easier to maintain your lists and allow you to spot and address deliverability issues. We’ll discuss the advantages in more detail later, but below are some of the main benefits you’ll gain from email automation tools: Email automation tools enable you to send, test and maximize your market results.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

LeadSquared

AUGUST 14, 2017

So, these have mostly been nurturing emails to opt-in lists. We just have a lot of subscribers for webinars and newsletters, and for the past 3 years, I have constantly engaged them with email marketing. And yes, sending more than 2 million emails has definitely taught me a thing or two about email marketing best practices. So personalize!

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

Litmus

JUNE 12, 2023

Email deliverability is the final push to ensure your hard work doesn’t end up in spam, and it’s a complex dance. This guide explores what email deliverability is, and how to improve it, in order to make every send count. This guide explores what email deliverability is, and how to improve it, in order to make every send count.

Deliverability 69

Deliverability CAN-SPAM Opt-out Opt-in 69

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. According to Statista 2019, there are more than 5.6 In other words, email marketing works if you work it!

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

LeadSquared

DECEMBER 9, 2016

So, these have mostly been nurturing emails to opt-in lists. We just have a lot of subscribers for webinars and newsletters, and for the past 3 years, I have constantly engaged them with email marketing. And yes, sending more than 2 million emails has definitely taught me a thing or two about email marketing best practices. So personalize!

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

LeadSquared

AUGUST 12, 2019

This is why CTR is a key metric to measure. The importance of having a solid email marketing strategy in your digital marketing plan cannot be overstated. Even more important is keeping a regular check on your email marketing metrics. There are several reasons why email marketing is such an effective marketing strategy. Click-Through Rate.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

Valasys

MAY 8, 2020

Besides you can define the metrics for your email marketing campaigns which can help you improve the Click-Through-Rate (CTR) of your email marketing campaigns. Thus, by quantifying and optimizing your email marketing strategy, you can establish authority and build excitement through your email marketing campaigns.

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

LeadSquared

OCTOBER 22, 2021

Email Deliverability Rate. The ability to deliver emails successfully to a subscriber’s inbox is email deliverability. Email deliverability rates are critical and several KPIs depend on deliverability. Your email deliverability rate should be as high as possible.

Email Marketing 52

Email Marketing CTR Deliverability CAN-SPAM 52

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Here’s what we found.

Webinar Metrics 136

Webinar Metrics Click Rate Deliverability Open Rate 136

Hubspot

FEBRUARY 3, 2012

Deliverability rate is the percentage of email messages delivered to your recipients’ inboxes versus the total number of messages sent. The two factors that influence deliverability rate are soft bounces and hard bounces. A low deliverability rate might get you blocked by ISPs (internet service providers).

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Vision6

JULY 5, 2021

These inactive or non-responsive subscribers can have a negative impact on your client’s campaigns, including hurting their email deliverability and confusing your assessment of the campaign’s performance. Take a look at the email Click Maps and compare emails that had a low CTR compared to a high CTR. Active subscribers.

CTR 98

CTR CAN-SPAM Click Rate Marketing Report 98

SendX

JUNE 24, 2020

To back up this claim, listed below are 100 marketing statistics that will help you make a thoroughly well-researched decision on opting for email marketing. Email marketing continues to be the dominant type of marketing, in spite of the rise of social media marketing. Let’s dive right in. 99% of consumers check their email every day. [1].

Statistics 248

Statistics Email Marketing Open Rate Marketing Automation Services 248

SendX

JUNE 24, 2020

To back up this claim, listed below are 100 marketing statistics that will help you make a thoroughly well-researched decision on opting for email marketing. Email marketing continues to be the dominant type of marketing, in spite of the rise of social media marketing. Let’s dive right in. 99% of consumers check their email every day. [1].

Statistics 195

Statistics Email Marketing Open Rate Marketing Automation Services 195

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Maintain your deliverability When you’ve nailed your content, you’re going to want to make sure it arrives where you want it, when you want it. Focus on deliverability best practices , such as maintaining a clean and engaged subscriber list, avoiding spam-triggering content, and utilizing authentication protocols.

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Hubspot

SEPTEMBER 24, 2012

Not to mention the circumstances under which they opted in to your lists, and how you've segmented those lists since. Well, we've never thrown out a definitively "perfect" email because it's pretty much impossible to say one thing is better than another in email marketing. I mean, everyone's audiences are so different! perform better?

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Martech Advisor

JANUARY 15, 2020

The regions differentiate the average deliverability rate of the emails. Practice double opt-in. Despite the growth in the number of information sharing channels, email marketing is still regarded as the best laser focus tool to approach prospective parties and clientele. Let's get started!! Best time to Send Email Campaigns.

Response Rate 98

Response Rate Email Marketing Urgency Marketing Open Rate 98

Hubspot

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Optinmonster

NOVEMBER 9, 2023

Among the many email marketing metrics available to check the effectiveness of your email marketing campaigns , the one that stands out in particular is email click-through rate (CTR). If you want to learn how to improve CTR and understand what email click-through rate is, this blog is for you. Here are some tips to help you do that.

Click Rate 93

Click Rate Email Marketing CTR Opt-out 93

Webbiquity

APRIL 8, 2013

What are the most effective techniques for building an opt-in email list? Karen Rubin lists nearly 400 words and phrases to avoid in subject lines in order to improve deliverability, such as “order status,” “home based,” “lowest price,” “free offer” and, of course, “Viagra.”

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

What are the most effective techniques for building an opt-in email list? Karen Rubin lists nearly 400 words and phrases to avoid in subject lines in order to improve deliverability, such as “order status,” “home based,” “lowest price,” “free offer” and, of course, “Viagra.”

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Hubspot

FEBRUARY 17, 2012

Blacklist - A list that denotes IP addresses as spammer IPs, impeding email deliverability. CTR (Click-Through Rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. Bounce Rate - The rate at which your emails are not delivered.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Hubspot

JUNE 15, 2012

As we've previously reported , transactional emails such as order receipts or confirmations have the highest click-through rate, followed by newsletters, with promotional emails having the lowest CTR of all. So a decent CTR for you is going to vary depending on what type of email you're sending, and to which list.

Email Marketing 28

Email Marketing Marketing Automation Services Click Rate CAN-SPAM 28

Optinmonster

NOVEMBER 16, 2023

Do you want to learn how to increase your email open rate? Your email marketing campaigns can only be effective if they’re getting opened in the first place. Only then can you entice subscribers to click your links and buy. Thankfully, there are concrete strategies available that are proven to improve open rates. We’ve got you covered.

Open Rate 101

Open Rate Tips CAN-SPAM Segmentation 101

Adobe Experience Cloud Blog

JULY 9, 2018

Open and click-through rates (CTRs): Knowing who are engaged customers (those who open most emails and end up making purchases) versus inactive customers (who haven’t opened any emails in months) can be invaluable. With marketing automation in place, it’s tempting to “set it and forget it” when it comes to email marketing.

Top of Funnel 134

Top of Funnel Email Marketing Marketing & Strategy Marketing Strategy 134

Anteriad

APRIL 25, 2023

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. See White Hat SEO.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. See White Hat SEO.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

MARCH 10, 2016

Typically, these blog posts should be actionable (by providing an opt-in, downloadable offer), as to provide a metric for the effectiveness of the business blogging. We hope you can bookmark this post and come back to it whenever you need to. Download our free guide here to learn about the fundamentals of inbound marketing. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28