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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. The people on your list have opted in, which means they decided they want to hear more from you via email. You can get started right away by sharing the value of your products or services.

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Deliverability Acronyms: A-Z

eDataSource

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Check back soon as we roll out the rest of the deliverability defined alphabet! This week, we’ll cover A through D.

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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

You can’t overlook the value of email marketing when it comes to content distribution. The users can track their open rates, clicks, unsubscribes, etc. Instead of saying your content is short and actionable, mention that your email list can save time and effortlessly follow the tips. Keep it short.

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Email Marketing Metrics & KPIs – Monitoring B2B Success

Binary Demand

Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy. Divide the number of opt-ins and opt-outs by the total subscribers, then multiply by 100. Implementing a strategic re-engagement program can help maintain audience interest and involvement.

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8 Best Practices to Protect Your Email Reputation

Zoominfo

The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. Keep reading.

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The Ultimate Email Checklist: 29 Things to Check Before You Send

Litmus

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Spam complaint rate.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Like email, you can use social media to reach your target audience. Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. But they also have their pros and cons. In this post, we’ll share important insights into email and social media marketing.