Litmus

SEPTEMBER 20, 2022

For example: Click-through rate (CTR). Unsubscribe rate. Bounce rate. Deliverability rate or inbox placement rate. Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate. Churn rate. Return on investment (ROI).

Deliverability 105

Deliverability CAN-SPAM Privacy Protection Churn Rate 105

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Let’s dive in! billion and is projected to reach USD 17.9 billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Let’s dive in! billion and is projected to reach USD 17.9 billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Adobe Experience Cloud Blog

JANUARY 28, 2016

Author: Mike Madden Let’s get one thing straight: deliverability is sexy. It’s the only way your emails get seen, opened, and clicked on. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. So what should you do to improve your soft bounce and hard bounce rates?

Deliverability 48

Deliverability Webinar Metrics Marketing & Strategy CAN-SPAM 48

Martech Advisor

OCTOBER 31, 2019

The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. Wrong email addresses or expired domain names can lead to a high bounce rate. Keep Your Email List Clean.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Atomic Reach

OCTOBER 29, 2018

If you have been relying on this method to market your services and you are not receiving too much of a positive response rate, then you are not using email effectively. Let's break this down further: Click-Through Rate. To calculate CTR: Impressions/Clicks = Click Through Rate (%).

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Sharpspring

APRIL 23, 2020

They also make it easier to maintain your lists and allow you to spot and address deliverability issues. With this more complete picture, your messaging will be hyper-relevant to recipients, and your open rates, conversions, and overall brand experience will improve. Email layout and design impacts conversion rates.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

Moz

FEBRUARY 20, 2019

This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. 3 cups of different touch points to identify channel roles — bringing in traffic, generating opt-ins, closing sales, etc. Google Data Studio.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

LeadSquared

AUGUST 14, 2017

So, these have mostly been nurturing emails to opt-in lists. Please click on them to zoom in]. Personalize – It helped us increase open rates by 327.75% and click rates by 543.75%! a) Personalize the subject line (to increase open rate). So how did this impact the click rate? So personalize!

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

LeadSquared

AUGUST 12, 2019

The open rate is the percentage of subscribers who opened your emails. The average open rate should be between 15-20%. Thus, if your email campaign yields an open rate figure in this range, then you are on the right path. Click-Through Rate. This could only happen by clicking the CTA or links to offers.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

LeadSquared

DECEMBER 9, 2016

So, these have mostly been nurturing emails to opt-in lists. Please click on them to zoom in]. Personalize – It helped us increase open rates by 327.75% and click rates by 543.75%! a) Personalize the subject line (to increase open rate). So how did this impact the click rate?

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. According to Statista 2019, there are more than 5.6 In other words, email marketing works if you work it!

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Litmus

JUNE 12, 2023

Email deliverability is the final push to ensure your hard work doesn’t end up in spam, and it’s a complex dance. This guide explores what email deliverability is, and how to improve it, in order to make every send count. This guide explores what email deliverability is, and how to improve it, in order to make every send count.

Deliverability 70

Deliverability CAN-SPAM Opt-out Opt-in 70

Valasys

MAY 8, 2020

Besides you can define the metrics for your email marketing campaigns which can help you improve the Click-Through-Rate (CTR) of your email marketing campaigns. Thus, by quantifying and optimizing your email marketing strategy, you can establish authority and build excitement through your email marketing campaigns.

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Litmus

JULY 20, 2021

Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

LeadSquared

OCTOBER 22, 2021

Many companies try to gauge email marketing effectiveness purely on open and click-through rates. Email Deliverability Rate. The ability to deliver emails successfully to a subscriber’s inbox is email deliverability. Email deliverability rates are critical and several KPIs depend on deliverability.

Email Marketing 52

Email Marketing CTR Deliverability CAN-SPAM 52

SendX

JUNE 24, 2020

To back up this claim, listed below are 100 marketing statistics that will help you make a thoroughly well-researched decision on opting for email marketing. Email campaigns segmented by user interest see 74.53% higher click rates as compared to non-segmented campaigns. [38]. The average open rate for a welcome email is 82%. [44].

Statistics 253

Statistics Email Marketing Open Rate Marketing Automation Services 253

Hubspot

FEBRUARY 3, 2012

Deliverability rate is the percentage of email messages delivered to your recipients’ inboxes versus the total number of messages sent. The two factors that influence deliverability rate are soft bounces and hard bounces. A low deliverability rate might get you blocked by ISPs (internet service providers).

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

SendX

JUNE 24, 2020

To back up this claim, listed below are 100 marketing statistics that will help you make a thoroughly well-researched decision on opting for email marketing. Email campaigns segmented by user interest see 74.53% higher click rates as compared to non-segmented campaigns. [38]. The average open rate for a welcome email is 82%. [44].

Statistics 195

Statistics Email Marketing Open Rate Marketing Automation Services 195

Vision6

JULY 5, 2021

The go-to metrics that get a lot of the limelight, like opens and clicks, aren’t the only metrics you should be focusing on. These inactive or non-responsive subscribers can have a negative impact on your client’s campaigns, including hurting their email deliverability and confusing your assessment of the campaign’s performance.

CTR 98

CTR CAN-SPAM Click Rate Marketing Report 98

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Maintain your deliverability When you’ve nailed your content, you’re going to want to make sure it arrives where you want it, when you want it. Focus on deliverability best practices , such as maintaining a clean and engaged subscriber list, avoiding spam-triggering content, and utilizing authentication protocols.

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Hubspot

SEPTEMBER 24, 2012

Not to mention the circumstances under which they opted in to your lists, and how you've segmented those lists since. It could make your email seem more personal, improving clickthrough rates. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Martech Advisor

JANUARY 15, 2020

Knowing the best time to send emails is helpful to get more click-through to attain more traffic on your website or blog. On the contrary, digital marketing services are here to propel your business to new heights and can help improve Email Marketing Response Rate. We have discovered some tricks that enhance the email delivery rate.

Response Rate 98

Response Rate Email Marketing Urgency Marketing Open Rate 98

Optinmonster

NOVEMBER 9, 2023

Among the many email marketing metrics available to check the effectiveness of your email marketing campaigns , the one that stands out in particular is email click-through rate (CTR). If you want to learn how to improve CTR and understand what email click-through rate is, this blog is for you.

Click Rate 95

Click Rate Email Marketing CTR Opt-out 95

Hubspot

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Webbiquity

APRIL 8, 2013

What are the most effective techniques for building an opt-in email list? How can you craft killer subject lines that maximize open rates? The key to maximizing your email open rates is to write great subject lines, but before recipients will even see your subject lines, your messages have to get by spam filters.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals. What are the most effective techniques for building an opt-in email list?

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Hubspot

JUNE 15, 2012

1) Should an email come from a person or a business for a better open rate? performed better than emails sent from HubSpot: As you can see, the treatment's 0.96% click-through rate beat out the control's 0.73% click-through rate -- which also yielded us 131 more leads than our control.

Email Marketing 28

Email Marketing Marketing Automation Services Click Rate CAN-SPAM 28

Hubspot

FEBRUARY 17, 2012

Acceptable Spam Report Rate - The rate at which you can be reported as SPAM without harming your sender reputation. Acceptance Rate - The percentage of email messages that are accepted by the mail server. Blacklist - A list that denotes IP addresses as spammer IPs, impeding email deliverability. 25 per email address.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Anteriad

APRIL 25, 2023

Your comprehensive B2B sales and marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. You’ve come to the right place. One of the components of  inbound marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Optinmonster

NOVEMBER 16, 2023

Do you want to learn how to increase your email open rate? Only then can you entice subscribers to click your links and buy. Thankfully, there are concrete strategies available that are proven to improve open rates. This may lead you to wonder: What is a good open rate for email?

Open Rate 103

Open Rate Tips CAN-SPAM Segmentation 103

Anteriad

APRIL 25, 2023

Your comprehensive marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. You’ve come to the right place. Bookmark the page so you can refer back and keep your marketing vocabulary sharp.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Adobe Experience Cloud Blog

JULY 9, 2018

Segmenting emails allows you to target specific groups of subscribers, which leads to substantial increases in click-through rate. Something as simple as a personalized greeting can offer a six-fold increase in transaction rate , but 70% of brands still fail to personalize their emails.

Top of Funnel 134

Top of Funnel Email Marketing Marketing & Strategy Marketing Strategy 134

Hubspot

MARCH 10, 2016

Typically, these blog posts should be actionable (by providing an opt-in, downloadable offer), as to provide a metric for the effectiveness of the business blogging. We hope you can bookmark this post and come back to it whenever you need to. Download our free guide here to learn about the fundamentals of inbound marketing. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28