Buzz Marketing for Technology

APRIL 30, 2013

According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live. Therefore, selling the process as a singular project with a definite end date is counterproductive. Think long-term. Stay focused. Test everything.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Mereo

JULY 29, 2021

Jay McBain, principal analyst at Forrester does not see this trend going away: “I estimate there are more than 100,000 software companies (ISVs) today around the world — up from 10,000 only 10 years ago. Is packaged to encourage initial adoption as well as cross-sells and up-sells of new features and associated modules.

Enterprise Management 60

Enterprise Management Pricing Price Marketing Management 60

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Further actionable insights from downstream intent data include reviewing competitor pricing to determine whether it’s transparent and in line with other offerings. .

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Martech Advisor

DECEMBER 11, 2019

They are looking for transparency, compliance, and inclusion from their favorite brands. Forrester found that consumer awareness around the environment, politics, and science has grown significantly since 2014, and this has a major impact on buying habits. Are you ready to sell to the values-driven consumer, this holiday season?

Marketing AI 58

Marketing AI Ethics Phishing Cross-Selling 58

Sana Commerce

FEBRUARY 11, 2023

According to our 2018-19 research report, 61% of all manufacturers and wholesalers today are now selling directly to consumers. Direct contact with the end-consumer through a new business model: Sana customer, Stanley & Stella, has been selling sustainable clothing to e-tailers and retailers for years.

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98

Sana Commerce

FEBRUARY 11, 2023

According to our 2018-19 research report, 61% of all manufacturers and wholesalers today are now selling directly to consumers. Direct contact with the end-consumer through a new business model: Sana customer, Stanley & Stella, has been selling sustainable clothing to e-tailers and retailers for years.

Work Management 59

Work Management Marketing Management Marketing & Strategy Cross-Selling 59

Valasys

SEPTEMBER 13, 2019

A research by Forrester depicts that buying platforms, data providers & publishers are now increasingly responding to the demand of data-driven targeting (particularly when it comes to the core marketing technologies such as account-based marketing) for the B2B companies. Ad Exchanger: Using this, the supply-side feeds to the ad exchange.

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing 40

Salesforce Marketing Cloud

JULY 21, 2021

We can also help you improve lead generation, customer acquisition, and upselling and cross-selling opportunities. We’ll put you on the path to increase productivity by automating processes that help teams across your organization improve scale, transparency, and security as you need it. Create your own Customer 360. [3:18]

Enterprise Management 98

Enterprise Management Work Management Marketing AI Marketing Management 98

Vidyard

FEBRUARY 18, 2021

Immediacy and discoverability of information are critical, but so is offering it in modern formats to show-and-tell and to create a level of transparency that audiences now crave. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020. How to Take Advantage of Video Trend #1. Get the Kit.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Martech Advisor

NOVEMBER 5, 2019

.” First-party data, which is also the cleanest and most reliable source for a marketer has become more important, and hence brands now have the onus of directly and transparently communicating with customers on how beneficial or safe it is for them to share their details. Also read: Can Blockchain Tech change Ad tech?

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Vidyard

FEBRUARY 18, 2021

Immediacy and discoverability of information are critical, but so is offering it in modern formats to show-and-tell and to create a level of transparency that audiences now crave. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 How to Take Advantage of Video Trend #1 1.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

chiefmartech

SEPTEMBER 26, 2017

One Forrester analyst claims that publishers who remove middlemen can increase CPM from $1 to $5. The benefits of a transparent, lower cost, reduced risk decentralized system will exert competitive pressure on existing marketing solutions. For every $1 a brand invests in advertising, they only get $.44 44 of value.

Paid Search Agency 104

Paid Search Agency Classified Ads Budget Programs Ad Exchange 104

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. It starts by cross-educating ALL teams. 2: Transparency : Share plans and goals, get feedback from sales in the field on plans and get their buy in early on. The B2B sales funnel has changed a lot.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Lead Liaison

MARCH 7, 2018

It’s a lot easier to sell to them than to go generate new levels for your business. According to Forrester Research, they generate 50% more sales ready lead at a lower cost. What this does is it provides transparency. Depending on what you’re trying to sell, that could become a much longer process.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Webbiquity

FEBRUARY 7, 2011

Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off). 9 Ways to Sell Social Media to the Boss by Social Media Examiner.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

SEPTEMBER 21, 2010

It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. Lifetime statistics, cross-posting, multiple accounts, etc. How the house selling comming? If you’re serious about Twitter, this is a great app.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

SnapApp

DECEMBER 14, 2016

Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. Companies that get this will realize they need to hire at least one full time videographer to better "show" everything it is they do, sell, etc. Work with an agency who is 100% transparent with the work they do.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Online Marketing Institute

OCTOBER 31, 2010

It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. Lifetime statistics, cross-posting, multiple accounts, etc. How the house selling comming? If you’re serious about Twitter, this is a great app.

Social Media 40

Social Media Paid Content Tools Media 40

Heinz Marketing

FEBRUARY 21, 2022

The power of 3 key selling strategies: virtual product tours, ROI validation and customer case studies. How ScienceLogic aims to get the right personalized outcome engagements to targets by building components cross-functionally. We uncover: How to build trust at the beginning of a buyer’s journey. Matt : I love that.

Top of Funnel 103

Top of Funnel Work Management Marketing Management Ideal Customer Profiles 103

Salesforce Marketing Cloud

MARCH 11, 2024

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Cross-Selling 59

TrustRadius Marketing

NOVEMBER 2, 2022

These characteristics demonstrate a commitment to transparency, improvement, and user insights. . KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

These characteristics demonstrate a commitment to transparency, improvement, and user insights. . KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

These characteristics demonstrate a commitment to transparency, improvement, and user insights. . KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

chiefmartech

MARCH 14, 2017

The next pair of TED-style talks will start with How Pandora Leveraged Marketing Analytics to Make Real-Time Decisions that Drive Results with Lisa Sullivan-Cross , VP brand and growth marketing at Pandora , and Mike Driscoll , CEO of Metamarkets. Because space is strictly limited, once this event sells out, it’s truly sold out.

Enterprise Management 47

Enterprise Management Planning Work Management Marketing Management 47