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Research Strongly Supports Shifting to a “Converged Growth,” B2B Go-to-Market Organizational Model, Led by a Chief Growth Officer

ANNUITAS

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. What’s wrong with the status quo of siloed teams and random acts of sales and marketing ?

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6 Key Ways Sales and Marketing Should Collaborate on Content

Brandpoint

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. The new reality is that sales and marketing are continuously and increasingly integrated.

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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Welcome everyone to another episode of Sales Pipeline Radio.

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Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company

Metadata

The demand generation tactics of yesteryear are no longer enough, especially if you’re strapped for resources and leadership is asking you to drive more pipeline. So, what’s the opposite of tracking MQLs and holding on to demand gen tactics of the past? You can’t do that if you’re solely focused on MQLs. What’s revenue marketing?

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Achieve Organizational Alignment: The Client Success Team

Mereo

Aligning your sales and marketing teams is just the beginning. Recently, I have noticed many organizations shifting from “sales” to “revenue” (e.g., chief revenue officer versus chief sales officer, revenue operations versus sales operations, revenue enablement versus sales operations). Meeting with the client.

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B2B Marketers: The Intent Data Trend is Here to Stay

TrustRadius Marketing

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. It’s not just industry tactics and technologies that are changing. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester.

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6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

Here’s a checklist of six things to help ensure a smoother process. According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live. Think long-term. Stay focused. Test everything.