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The 50 Best Startup Tools For 2021

Marketing Insider Group

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. Marketing Tools for Startups.

Startups 363
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MarTech’s CRM experts to follow

Martech

Martech is marketing and CRM is arguably the original martech. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. So here, in alphabetical order, are MarTech’s CRM experts to follow. So here, in alphabetical order, are MarTech’s CRM experts to follow.

CRM 91
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How to Market a Startup, Part 2: Planning, Staffing, and Measuring

Webbiquity

Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). Google startup marketing plan template and you’ll get dozens of ideas.

Startups 215
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The 6-Step Unicorn Startup Blueprint: How Tech Superstars Break the Mold

Zoominfo

Once upon a time, startups with a billion-dollar valuation were so unique that they were deemed unicorns. However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Is there some sort of “unicorn blueprint” startups can follow to become the next industry giant?

Startups 182
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Why Salesforce is Losing Users to New CRM Startups

Martech Advisor

Customer Relationship Management (CRM) has emerged as one of the most significant software sectors, because of its ability to help companies gauge (and engage) their customers and turn complex user behavior into simple metrics. Salesforce has enjoyed a virtual monopoly in the space, accounting for about 20% of the global CRM market.

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Here’s how startups and small companies should build their marketing stacks

Martech

As a startup founder in the martech industry, I’m routinely asked by other founders what should be in their marketing stack. Startups are very different from established companies from a marketing perspective. Don’t start with a technology shopping list, e.g., CRM, email platform, analytics, etc.

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Hey Startups, HubSpot is now giving away free CRM + Email

Hubspot

While our Wordpress site could collect leads, those leads didn't automatically sync to a CRM (we didn't even have one). As of today, no startup will ever again need to make the same concession I did. Today, in addition to giving our CRM away for free, we’re also giving away free email. We also struggled to manage lead flow.