Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. I do hope you’ll download it and come back and tell us what you think in the comments.

Social Media 118

Social Media Media Webinar Metrics Marketing & Strategy 118

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 144

Social Media Media Webinar Metrics Marketing & Strategy 144

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company.

Social Media 118

Social Media Webinar Metrics Media Paid Search Agency 118

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. The public and immediate nature of getting slammed via social is what stings. The customers that take you to task in social media aren’t the ones you need to worry about.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 126

Social Media Email Marketing Social Marketing Paid Search Agency 126

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? Extend social further into your business with CRM & Helpdesk integrations. Fast, reliable and efficient customer service on social media is quickly becoming standard procedure.

Digital Asset Management 129

Digital Asset Management Work Management Marketing Management Paid Search Agency 129

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. The bottom line is that you need to EXPECT to fail in social media.

Social Media 119

Social Media Media Paid Search Agency Advertising Agencies 119

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Sprout Social

JUNE 15, 2023

Social media is an integral part of nonprofit operations. And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals. But planning and executing a nonprofit social media strategy isn’t without a unique set of challenges.

Social Media 134

Social Media Budget Programs Work Management Marketing Management 134

Adobe Experience Cloud Blog

JUNE 21, 2016

Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? So what’s a data-driven marketer to do? When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Awesome!

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

SendX

SEPTEMBER 8, 2020

Salesforce Essentials is a combined sales and customer relationship management (CRM) software optimized for small businesses. Salesforce Essentials is a combined sales and customer relationship management (CRM) software optimized for small businesses. Turn your social media into social marketing.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 106

Social Media Paid Content Media Viral Marketing 106

Sprout Social

AUGUST 15, 2019

If you’ve been in the industry for a while, you’ll know that social media management is no joke. In fact, social media management requires tons of strategizing and careful execution. To give you a leg up, we’ve put together a list of the best social media management tools to take your marketing game up a notch.

Social Media 110

Social Media Work Management Marketing Management Social Marketing 110

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. What’s new? Listen Now.

Social Media 114

Social Media Media API Twitter 114

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. You can use these tools to gather a wide variety of insights from your social pages. KPIs include engagement metrics, user demographics, follower growth, and much more. .

Enterprise Management 98

Enterprise Management Social Media Price Pricing 98

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Each workshop is its own learning process. This is a big complement.

Social Media 100

Social Media Communities Wiki Work Management 100

Outgrow

DECEMBER 4, 2021

How to Leverage Interactive Posts for Social Media? . If you are looking for effective ways to improve your engagement on social media, you’ve come to the right place. In this blog, we are going to discuss how you can engage better with interactive posts for social media. Let’s talk about some of them-.

Social Media 98

Social Media Media Interactive Marketing Paid Search Agency 98

Hubspot

JANUARY 31, 2021

Or, you might just do all of your networking online. As the business adage goes (which also happens to be the title of a book by startup advisor Porter Gale ), "your network is your net worth.". Even if you're working from home rather than attending key industry events or networking events right now, networking hasn't gone anywhere.

Contacts 95

Contacts Work Management Marketing Management Business 95

Sprout Social

JANUARY 20, 2021

B2B buying is less about progressing through a stage-by-stage sales funnel and more about completing a set of non-sequential tasks : problem identification, solution exploration, requirements building supplier selection, validation and consensus creation. What pain points are buyers searching that your product can solve?

Work Management 136

Work Management Marketing Management Research B2B Marketing 136

Oktopost

JUNE 9, 2020

What is Employee Advocacy. What is Employee Advocacy. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Table of Contents.

Sales Management 147

Sales Management Practices Best Practices B2B 147

Convince & Convert

APRIL 7, 2010

The last time I heard that line of reasoning en mass was when legions were objecting to a new thing called Twitter. Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. I chose geo-location apps as the topic for my session. At least it is for me.

Analysis 147

Analysis Social Media Work Management Mobile Marketing 147

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’ve added Disqus as the commenting system. We’re working on tweaking the subscription center at the top a bit, too. But I need your help with the biggest change – the header.

Paid Search Agency 110

Paid Search Agency Webinar Metrics PR Advertising Agencies 110

Optinmonster

DECEMBER 3, 2023

Before we dive into the tips to increase conversions, it’s important that we are on the same page about what is a sales funnel and what you’re looking to optimize for in the different sales funnel stages. What Is a Sales Funnel? Social proof builds trust and helps increase conversions. This is natural.

Top of Funnel 105

Top of Funnel Conversion Rate Conversion Cross-Selling 105

Buffer

SEPTEMBER 3, 2019

Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having? Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way.

Multi-Touch Attribution 73

Multi-Touch Attribution Social Media Marketing Attribution Sales Management 73

Convince & Convert

APRIL 27, 2012

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription. Listen Now. The RSS feed is: [link].

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115

Adobe Experience Cloud Blog

JANUARY 25, 2010

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. What is social CRM? Paul describes Social CRM as “what we do when the customer controls the conversation.” Social CRM is so cutting edge.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Management CRM 48

LeadSloth

JANUARY 12, 2010

Integration of Social Media, Inbound Marketing and Marketing Automation. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. Erik Bower, Co-founder, Marketbright (No Twitter). Marketing has none.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Convince & Convert

APRIL 8, 2010

They were instantly in a swoon over the size, light weight, and ability to do what they consider to be “everything&# in one package. What is it? I use my iPad instead of my iPhone, not instead of my MacBook. Because as a content consumption device, the iPad is simply without peer. Now, the bad news. The iPad is not a computer.

Paid Search Agency 133

Paid Search Agency Content Social Media PR 133

EveryoneSocial

AUGUST 2, 2017

However, if you or your sales team are not currently using it or unsure of what Salesforce is, let’s dive in briefly. However, if you or your sales team are not currently using it or unsure of what Salesforce is, let’s dive in briefly. Salesforce is a Customer Relationship Management (CRM) platform. Clearslide.

B2B Sales 86

B2B Sales Top of Funnel Tools Work Management 86

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Strategic-IC

JANUARY 13, 2021

What is Social Selling and why should it form part of your ABM strategy? At little to no cost, with complete control over the message. That, in a nutshell, is Social Selling. So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. What is Social Selling?

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Hubspot

MAY 1, 2017

As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content. Like posting your Instagram photos to all your social networks or linking your app reminders together. Automation.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

BOP Design

MARCH 11, 2020

You are creating great content and it’s bringing visitors to the website, but it’s not getting shared on social media and has low social engagement. The easiest fix to this problem is to design and add social sharing buttons on your blog posts. Create a Clear Blog Section.

Paid Search Agency 84

Paid Search Agency Design B2B Marketing Marketing Websites 84

Unbounce

APRIL 17, 2019

In the above example, a grand total of 1.66% of users completed a reservation. Social Commerce Streamlines the Buyer’s Journey. Social media has quickly become one of the best ways to engage and attract new customers. But you’ve got to ask yourself, why are people on Instagram, Facebook, or Twitter to begin with?

eCommerce 111

eCommerce Tactics Top of Funnel Brand Identity 111

Hubspot

OCTOBER 12, 2017

If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. What works in a business similar to yours may not work for your brand. What Exactly Are We Comparing?

Analysis 101

Analysis SWOT Work Management Case Studies 101

PureB2B

AUGUST 28, 2018

You think you used the right language , prepared for the call, and worked hard on understanding what to offer a particular lead. Know the Who, What, Where, When, How, and WHY. But, what do they really need? What channels or platforms do they use to research the solutions to their problems? They need something.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96