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The Entrepreneur Interview Series #22: Dustin Bruzenak, Modern Logic

Webbiquity

This is time-consuming but works well for a locally operated business. My other bit of advice would be to get to know and love LinkedIn and your CRM of choice (mine is Hubspot). LinkedIn is my primary social network and as a founder, it should be yours as well. The Lessons. Previous Posts in This Series.

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Top 6 Social Media Marketing Tools for Small Businesses

TrustRadius Marketing

It’s an inevitable part of operating a business: eventually, you’ll have to start posting on social media. Maintaining a social media presence is more than a simple checkbox step in establishing your business’s credibility. 54% of social media browsers use social media to research products.

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The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

Hubspot

LinkedIn has become a staple of prospect research — it has a case for being the most centralized, effective platform for gathering valuable information on potential customers. If you decide to leverage LinkedIn to guide or support your prospect research efforts, there are some key steps you should follow. The Buyer’s Twitter Account.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ).

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How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. Using Social Intent Data in Your Marketing Campaigns. There’s a wealth of behavioral data that exists within social media platforms. Usage of relevant topical keywords.

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10 B2B Lead Generation Strategies for 2018

PureB2B

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. LinkedIn is gaining impressive traction as a B2B lead generation network. Automate Social Media Sharing.

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VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. social data. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here.