Trending Sources

The Eight Best Social CRM Tools

Webbiquity

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? 6) Base CRM. 7) Zoho CRM.

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What Is CRM? [FAQs]

Hubspot

Today’s question of the day: What is CRM? If you run a small business or work in sales, you''ve probably heard of CRM. The annoying thing about CRM is that even when you find out what the letters stand for, you might still have no idea what this stuff is. What Is CRM?

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Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

It's All About Revenue

This assessment comes from “the source” — or LinkedIn’s Senior Manager of Social Marketing, Koka Sexton , who shared some serious scoop about the effectiveness of social selling during a webinar hosted by Demand Gen Report this week. LinkedIn is, in all senses of the phrase, “Where it’s at,” as a vast majority ( 76%) of execs say they actively use the business social network to share content , according to Demand Gen Report’s B2B Buyer Behavior Survey.

Everyone is Talking about Social CRM. Few are Doing It.

It's All About Revenue

by Jesse Noyes | Tweet this If your organization hasn’t adopted social CRM , don’t feel so bad. Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. Everyone is Talking about Social CRM.

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LinkedIn and Salesloft: Your Ultimate Tools for Sales Prospecting

Sales Prospecting Perspectives

This is a sales blog, so if you are reading this, you’re most likely already a Linkedin pro. If not, you should check out our guide to resourcefulness , which includes basic information about how to get started on LinkedIn. The Marriage Between LinkedIn and SalesLoft.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. B2B_Chat – # B2BChat – Weekly Twitter chat for B2B marketers – 8 p.m.

Herding cats: CRM, Social CRM, Data Hygiene & more

MI6 Marketing Agency

A Twitter Q&A with B2B Marketing Professionals. Every Thursday night a bunch of really smart B2B marketers get together on Twitter to listen, learn, engage and chat on a specific topic. You can follow along here and they also have a Linkedin group as well. So, let’s see what they had to say about CRM, Social CRM, Data Hygiene and more! Social CRM for Small Business, An Interview with Jon Ferrara, Nimble Founder.

B2B: Involve Your Sales People in Social Media Marketing and CRM Now

Conversionation

In many B2B companies, especially those with a longer sales cycle (or buying cycle if you will), there is at least one division where employees meet customers and prospects without sitting behind their computers and campaign or CRM dashboards all the time: sales.

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What Role Does Content Play in Social CRM?

WindMill Networking

But, as they say, Content is King, and it is firmly ruling […] Author information Rachel Miller Rachel Miller contributes a monthly column on Social CRM. Rachel is Chief Listener at Pipeliner CRM and Co-Host of the Social Selling Hour (#SShour). Twitter | LinkedIn | What Role Does Content Play in Social CRM? Social CRM There is no doubt that content plays a huge role in modern business success.

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Social CRM: Show Your Human Side For Business Success in 2015

WindMill Networking

Are your team […] Author information Rachel Miller Rachel Miller contributes a monthly column on Social CRM. Rachel is Chief Listener at Pipeliner CRM and Co-Host of the Social Selling Hour (#SShour). Twitter | LinkedIn | Social CRM: Show Your Human Side For Business Success in 2015 by Rachel Miller - Maximize Social Business. Social CRM

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Nimble Adds Social Data to CRM

Customer Experience Matrix

I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM.

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Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. Use your CRM to sort and segment your customer base.

THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Technical “Hacks” when Switching your CRM to ABM. Strategic “Hacks” when Switching your CRM to ABM.

Social CRM: Curb Your Enthusiasm

Paul Gillin

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. The problem is that most of their customers are still struggling to get CRM 1.0

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Contactually is a flawed secret weapon

Biznology

As you may have read previously in I put my Sales money where my CRM mouth is and remember to market to your own influencer network. While I fully plan on firing Base as my CRM because it just isn’t intuitive enough and I never use it, I never want to quit Contactually.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. Brian tops most CMO and Twitter lists, and is super-smart and well-connected.

Marketing Toolkit Essentials: CRM and Email Marketing Software

Hinge Marketing

Let’s break down our discussion into the two types of software you will likely want to purchase to enhance your marketing toolkit : a customer relationship management (CRM) tool and email marketing software. What You Need to Know Before Choosing CRM Software.

You’ve Connected on LinkedIn Now What?

WindMill Networking

How many of us can honestly say that we even know, let alone have a relationship with, any more than a small fraction of our connections on LinkedIn? Boise Valley B2B Networking Groups, is a Nimble Social CRM & HootSuite Solution Partner, a TTI Performance Systems VAA, and Craig also conducts workshops and seminars relating to sales and social business applications. Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | You’ve Connected on LinkedIn Now What?

Three Reasons Customer Experience Management Fails

B2B Marketing Unplugged

or follow me on Twitter @bizmarkter. CRM Social Media bizmarketer CEM customer service Elizabeth Williams linkedin social media If you have nothing better to do sometime, pour a nice glass of wine and curl up with Arizona State’s Rage Study.

Lend a Hand or Shut Your Facebook

B2B Marketing Unplugged

Since he joined two years ago, Darius has updated all the collateral, made some nifty sales tools, cleaned up the web site and put the company on the map with its own Facebook page and Twitter account. When Twitter didn’t elicit any help, he went to Facebook. Darius has a cool job.

How to Use LinkedIn Groups for Social Selling

WindMill Networking

LinkedIn Groups can be extremely valuable tools for social selling but, I find them to be somewhat of an anomaly based on the relatively small percentage of group members (I’m guessing single digits, on average in any given group) who are actually active on this platform. Twitter | Facebook | Google+ | LinkedIn | YouTube |. How to Use LinkedIn Groups for Social Selling by Craig Jamieson - Maximize Social Business.

LinkedIn is Facebook With a Tie

Sales Intelligence View

I ran across an interesting quote as I was working on the InsideView guide for Social Selling with LinkedIn. The thought that LinkedIn is Facebook with a Tie is a great differentiators between the two [.]. facebook Inbound Marketing linkedin Sales Sales 2.0 Sales Intelligence sales productivity Social CRM social intelligence social selling twitterAs soon as I heard it, an image popped into my head and I went to Photoshop to create it.

Funnels, crazies and Jedis — you can’t UnRead this book

B2B Marketing Unplugged

As we wade through UnSelling , we learn that Stratten is UnMad at the following: Ritz Carlton, WestJet, Samsung, T-Mobile, Disney, Delta, York Regional Police, Shatto, all the cool people on Twitter, AutoTrader, his publisher. or follow me on Twitter @bizmkter.

A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. LinkedIn Ad Reporting.

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CPC CPM CTR Ads 60

Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today

WindMill Networking

It was hinted yesterday in TechCrunch that LinkedIn was about to make headlines , and seeing that today is the 1st day of SXSW 2011, the timing of releasing a new application makes sense. I am one who understands why LinkedIn is more valuable than Facebook.

CRM+ When Regular CRM is No Longer Enough

Sales Intelligence View

Adds Intelligence to the Social Enterprise with Launch of CRM+. With today’s launch, we set a new standard in bringing holistic and social intelligence to the fingertips of all B2B CRM users. “We InsideView CRM+ does this within workers’ process flow within their existing CRM platform.

Why Candy Crush is Eating Your Brain

B2B Marketing Unplugged

So are Facebook, Instagram, Amazon and LinkedIn, and this, according to Nir Eyal, is why they succeed. Boredom, a fear of missing out, uncertainty and loneliness are great motivations to jump on Facebook, check your Twitter feed or scroll the endless, meaningless Instagram desert.

Three Reasons Customer Experience Management Fails – Part II

B2B Marketing Unplugged

or follow me on Twitter @bizmarkter. CRM B2B marketing bizmarketer CEM customer experience management Elizabeth Williams linkedin porcupines Last week we looked at Customer Experience management (CEM) and the three reasons I think we’re doing it wrong.

7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

CRM Retargeting. With CRM retargeting, one of the newer options included in this list, you can target people in your email database across the web. LinkedIn Data Targeting. Through a new partnership, LinkedIn can now sell ads across the web targeting using their own profile data.

Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

Possibilities could include: LinkedIn profile-targeted advertising. CRM retargeting. Target advertising to individual contacts, like those in your CRM database. Share your favorites in the comments below or with me on Twitter ( @wittlake ).

Your Customers Are Way More Efficient Than You Are

B2B Marketing Unplugged

For them, efficiency looks like Whatsapp, Instagram, Skype, Twitter and text messages. or follow me on Twitter @bizmkter. CRM B2B marketing customer service linkedin porcupinesI just love sitting in the quiet zone on the train.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 6 Twitter Stats.

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Marketing Automation, Meet Customer Communication

B2B Marketing Unplugged

Marketers will clap on about the customer experience, but mostly we want testimonials and Twitter followers, and certainly not anything to do with money. or follow me on Twitter @bizmkter. CRM B2B marketing bizmarketer customer service linkedin

It’s Time to Kill Off Your Dreary Customer Reference Program

B2B Marketing Unplugged

They are sending emails to buddies, they are asking about you in LinkedIn groups, they are seeing what the buzz is at industry events. or follow me on Twitter @bizmkter.

Gamification of the Sales Process

Sales Intelligence View

The only game mechanic we had to put in place was a monthly email that highlighted to most active employees on Twitter. Social Media Tips Social Selling achievement B2B b2b sales CRM crm 2.0 What is Gamification? One of the trending topics in business is gamification.

Leveraging Social CRM for B2B Salespeople – 10 Steps to Engagement!

WindMill Networking

By leveraging your social CRM you’ll extend your social reach. So, with that in mind, here are a few of the ways that we can leverage Social CRM to discover, initiate, and nurture relationships. Turn your Social CRM into a specific relationship-building social dashboard.