The Eight Best Social CRM Tools

Webbiquity

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? 6) Base CRM. 7) Zoho CRM.

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What Is CRM? [FAQs]

Hubspot

Today’s question of the day: What is CRM? If you run a small business or work in sales, you''ve probably heard of CRM. The annoying thing about CRM is that even when you find out what the letters stand for, you might still have no idea what this stuff is. What Is CRM?

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Trending Sources

Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

Modern Marketing

This assessment comes from “the source” — or LinkedIn’s Senior Manager of Social Marketing, Koka Sexton , who shared some serious scoop about the effectiveness of social selling during a webinar hosted by Demand Gen Report this week. LinkedIn is, in all senses of the phrase, “Where it’s at,” as a vast majority ( 76%) of execs say they actively use the business social network to share content , according to Demand Gen Report’s B2B Buyer Behavior Survey.

Everyone is Talking about Social CRM. Few are Doing It.

Modern Marketing

by Jesse Noyes | Tweet this If your organization hasn’t adopted social CRM , don’t feel so bad. Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. Everyone is Talking about Social CRM.

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How to Get Started with Social CRM

Modern Marketing

by Jesse Noyes | Tweet this Today’s post is adapted from the Grande Guide to Social CRM , written by the well-known social CRM thinker, Paul Greenberg. There’s a lot of talk about social CRM these days, but precious little action. Want more advice on social CRM?

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM.

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Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. Use your CRM to sort and segment your customer base.

Social CRM: Curb Your Enthusiasm

Paul Gillin

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. The problem is that most of their customers are still struggling to get CRM 1.0

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Contactually is a flawed secret weapon

Biznology

As you may have read previously in I put my Sales money where my CRM mouth is and remember to market to your own influencer network. While I fully plan on firing Base as my CRM because it just isn’t intuitive enough and I never use it, I never want to quit Contactually.

Marketing Toolkit Essentials: CRM and Email Marketing Software

Hinge Marketing

Let’s break down our discussion into the two types of software you will likely want to purchase to enhance your marketing toolkit : a customer relationship management (CRM) tool and email marketing software. What You Need to Know Before Choosing CRM Software.

THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Technical “Hacks” when Switching your CRM to ABM. Strategic “Hacks” when Switching your CRM to ABM.

LinkedIn is Facebook With a Tie

Sales Intelligence View

I ran across an interesting quote as I was working on the InsideView guide for Social Selling with LinkedIn. The thought that LinkedIn is Facebook with a Tie is a great differentiators between the two [.]. facebook Inbound Marketing linkedin Sales Sales 2.0 Sales Intelligence sales productivity Social CRM social intelligence social selling twitterAs soon as I heard it, an image popped into my head and I went to Photoshop to create it.

A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. LinkedIn Ad Reporting.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 6 Twitter Stats.

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CRM+ When Regular CRM is No Longer Enough

Sales Intelligence View

Adds Intelligence to the Social Enterprise with Launch of CRM+. With today’s launch, we set a new standard in bringing holistic and social intelligence to the fingertips of all B2B CRM users. “We InsideView CRM+ does this within workers’ process flow within their existing CRM platform.

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7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

CRM Retargeting. With CRM retargeting, one of the newer options included in this list, you can target people in your email database across the web. LinkedIn Data Targeting. Through a new partnership, LinkedIn can now sell ads across the web targeting using their own profile data.

Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

Possibilities could include: LinkedIn profile-targeted advertising. CRM retargeting. Target advertising to individual contacts, like those in your CRM database. Share your favorites in the comments below or with me on Twitter ( @wittlake ).

Gamification of the Sales Process

Sales Intelligence View

The only game mechanic we had to put in place was a monthly email that highlighted to most active employees on Twitter. Social Media Tips Social Selling achievement B2B b2b sales CRM crm 2.0 What is Gamification? One of the trending topics in business is gamification.

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

Multi-channel customer support software incorporating IT help desk with ticketing, CRM, live chat, in-app chat and support for mobile apps, a self-service portal, and performance reporting. 22: The 32 Best Twitter Marketing Tools. #23: 39: The Eight Best Social CRM Tools. #40:

Bridging the Massive Social Media Gap Between Sales and Marketing

Sales Intelligence View

With recent studies showing that 61% of LinkedIn members use the site for Networking , Sales is a prime group to be engaging with prospects and customers in social media.

Have No Fear: Why Sales Teams SHOULD Be On Social Media

Sales Intelligence View

Sales Intelligence Social CRM Social Media Tips Social Selling B2B b2b sales crm 2.0 facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite oracle oracle crm on demand Sales Sales Data sales productivity Salesforce salesforce.com social intelligence social media social selling twitter Web 2.0

The Best Sales Groups on LinkedIn

Sales Intelligence View

LinkedIn has quickly become one of the most effective and business-savvy social networking sites. To help those in the sales industry, the following groups and channels are among the most influential and valuable on LinkedIn. Let’s share our experiences: Sales development, marketing, CRM, productivity and trade performance, team management and more. technology, software, strategy, social media, blogging, LinkedIn, Facebook, Twitter and more.

Top 40 Twitter Feeds You’re Not Following

Modern Marketing

Nowhere is this more true than on Twitter. So to help remedy the situation, we present our pick for top 40 Twitter handles you may have missed. Read through it or you can follow the whole Twitter list here. Neil Davey – A journalist, Neil reports on the CRM industry. Janice Lee – A new handle on Twitter, Janice brings her writing and design skills to bear. LinkedIn. Twitter. by Jesse Noyes | Tweet this Social media is a meritocracy, right?

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Launching your social campaign with guns blazing!

Biznology

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Twitter : @chrisabraham : 51.5k Share on Twitter. Share Photo on Twitter. Retweet Twitter.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts.

11 LinkedIn Marketing Gems You're Missing Out On

Hubspot

We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them.

InsideView Brings Added Sales Intelligence to Users of SAP CRM

Sales Intelligence View

Business Insights, Contacts and News Immediately at Fingertips of Users of SAP CRM 7.0. InsideView, a sales intelligence leader, today announced its InsideView CRM Sales Intelligence 2.0 Through the integration of InsideView CRM Sales Intelligence with SAP CRM 7.0,

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40 Social Media B2B Infographics

Sales Intelligence View

These are my favorite 40 that cover Twitter, Facebook, blogs, [.]. Sales Intelligence Social CRM Social Selling Technology B2B b2b sales CRM crm 2.0 facebook google insideview jigsaw linkedin Microsoft Dynamics sales productivity social selling socialprise twitter Web 2.0After searching far and wide for infographics I figured I would share some of the ones I have come across that focus on social media and B2B.

Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot

Hubspot

That''s why last week, HubSpot, LinkedIn, and Evernote hosted a webinar to discuss how organizations can align their sales and marketing teams to develop the tools that make social selling work through context, content, and collaboration. Koka Sexton, LinkedIn. Koka Sexton, LinkedIn.

My online influencer research and engagement process

Biznology

GroupHigh is truly a social media CRM and it works even better than if you were going to try to hack it using SugarCRM or even Salesforce.

Top 25 Posts for 2011 on Sales Enablement and Sales Intelligence

Sales Intelligence View

10 Reasons You Need a LinkedIn Profile. Filed under: Prospecting , Sales 2.0 , Sales Intelligence Tagged: B2B , b2b sales , CRM , crm 2.0 , customer 2.0 , facebook , linkedin , Sales 2.0 , Sales Data , Sales Intelligence , sales productivity , sales prospecting , sales techniques , sCRM , Social CRM , social media , twitter. Sales Intelligence B2B b2b sales CRM crm 2.0

How Much is Your Address Book Worth?

B2B Lead Generation Blog

” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly. There are free digital groups you can join such as LinkedIn Groups and Twitter that allow you to get really close to your targeted prospects. . Software, which was amongst the first in CRM available.

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Sales 2.0 Starts with You

Sales Intelligence View

Social CRM is on the rise and this is more than a few bells and whistles being added into your contact database. Sales Intelligence Social CRM Social Selling Technology B2B b2b sales CRM crm 2.0 facebook google linkedin Sales sales productivity sales prospecting salesforce.com sCRM social intelligence social media social selling socialprise twitter

Do You Listen to Your Customers?

Sales Intelligence View

Does their company have a Twitter profile? Big announcements and other company news will be shared through the corporate Twitter profile that you might want to be aware of. You can always go the next step and follow your cusotmers personal Twitter feeds also. linkedin Sales 2.0

Why Cold Calling is the Bottom of the Barrel

Sales Intelligence View

Sales Intelligence Social Selling B2B b2b sales crm 2.0 insideview jigsaw linkedin Microsoft Dynamics netsuite oracle oracle crm on demand Sales sales productivity salesforce.com social intelligence social media social selling twitter Web 2.0Regardless of what level in a sales group you fall into, cold calling is a cloud hovering over your head. If you’re the VP of Sales, you’re getting these calls several times a week.

Why Social Media is Important to the Sales Process.

Sales Intelligence View

Airlines use social media tools like Twitter to stay on top of customer service needs, companies use social media as a marketing tool to stay engaged with customers. The growing popularity of sites like Facebook, Twitter [.]. jigsaw oracle oracle crm on demand google twitter netsuite social media social intelligence linkedin B2B Sales Data customer 2.0

InsideView Launches First Ever Social Selling University

Sales Intelligence View

Sales Intelligence Social Media Tips Social Selling B2B b2b sales CRM customer 2.0 facebook google Inbound Marketing insideview linkedin marketing Microsoft Dynamics netsuite oracle oracle crm on demand paul greenberg Sales sales productivity sales prospecting salesforce.com Social CRM social intelligence social media social selling twitter Web 2.0

How do your successful salespeople leverage social media for selling? Part 1

Sales Intelligence View

It’s so easy, on sites from LinkedIn to Facebook and more, to see who your existing ‘friends’ and connections already know. On LinkedIn, for example, you can quickly search for contacts you want to meet based on which of them are already connected to people in your existing network. Use Twitter and other social channels to build deeper, early relationships with new prospects. Using your own Twitter account, follow those companies and individuals.

Save Your Company from Sales Data Overload.

Sales Intelligence View

Social networks like Twitter and LinkedIn (as well as the entire blogosophere) are target-rich environments to find new opportunities and leads, and engage with prospects in a powerful and effectively intelligent new way. Sales Intelligence Social Selling B2B b2b sales crm 2.0 facebook insideview jigsaw linkedin Microsoft Dynamics netsuite oracle oracle crm on demand Sales sales productivity sCRM social intelligence social selling twitter Web 2.0

Everything You Need to Measure Twitter Marketing ROI

Hubspot

Unless you’re measuring your efforts along the way, Twitter marketing can be a shot in the dark for many marketers. Only through analyzing Twitter marketing data can you pull insights and evaluate whether you’re spending your time wisely to benefit your business.