The Eight Best Social CRM Tools

Webbiquity

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? 6) Base CRM. 7) Zoho CRM.

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Should Salespeople Prospect Anymore?

Your Sales Management Guru

Should Salespeople Prospect Anymore? Last week during a client’s sales meeting we got into a discussion regarding pipeline values, needless to say the number of prospects and dollar values were insufficient to achieve the overall corporate revenue objectives.

Trending Sources

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn. Our client had to give prospects a reason to change.

What Is CRM? [FAQs]

Hubspot

Today’s question of the day: What is CRM? If you run a small business or work in sales, you''ve probably heard of CRM. The annoying thing about CRM is that even when you find out what the letters stand for, you might still have no idea what this stuff is. What Is CRM?

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What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

bizible

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Microsoft’s acquisition of LinkedIn could mean we see sponsored ads inside Outlook. Our CRM’s have valuable prospect and customer information.

How to Get Started with Social CRM

Modern Marketing

by Jesse Noyes | Tweet this Today’s post is adapted from the Grande Guide to Social CRM , written by the well-known social CRM thinker, Paul Greenberg. There’s a lot of talk about social CRM these days, but precious little action. Want more advice on social CRM?

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Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

Modern Marketing

This assessment comes from “the source” — or LinkedIn’s Senior Manager of Social Marketing, Koka Sexton , who shared some serious scoop about the effectiveness of social selling during a webinar hosted by Demand Gen Report this week. LinkedIn is, in all senses of the phrase, “Where it’s at,” as a vast majority ( 76%) of execs say they actively use the business social network to share content , according to Demand Gen Report’s B2B Buyer Behavior Survey.

Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects

NuSpark

LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. There are many books, blogs, and guides that discuss how to use LinkedIn. Discovering information about prospects that help make connecting more effective.

How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc.,

I put my Sales money where my CRM mouth is

Biznology

No matter what I did, I couldn’t cotton to the universally-adored customer relationship management (CRM) and ended up just giving them money. The post I put my Sales money where my CRM mouth is appeared first on Biznology.

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Tips for Choosing a CRM System that Will Please the Entire Firm

Marketri

As a B2B marketing consultant, I know that a well-maintained client and prospect database (or lack thereof) can make or break a marketing campaign. I was recently involved in a committee to help choose a database/CRM system for a client.

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5 Ways to Boost B2B Sales Through LinkedIn Social Selling

Modern B2B Marketing

In this blog, I’ll cover five strategies to use LinkedIn to drive significant revenue for your company: 1. Add Prospective Customers and Share Their Content with Your Network. This is especially important to do if your lead is publishing original content on LinkedIn.

How to Increase Open Rates and Better Engage Prospects

Vidyard

Wouldn’t it be nice if we could all instantly increase our effectiveness at engaging sales prospects or even better, our dream customers? 5 Ways to Increase Open Rates and Better Engage Prospects . Even better, this subject line was very personalized, referencing that specific prospect’s alma mater and football team. Here are a few examples that our SDRs have come up with: “Would you rather: CRM metrics or Beef Jerky?”. “My Was your prospect recently promoted?

How to Tie Your LinkedIn Ads to Revenue

bizible

LinkedIn is clearly one of the top platforms for B2B marketers to target prospects. According to the LinkedIn Ads Benchmark Report 2016 , over 35% of marketers on LinkedIn are unsure if they consider their efforts a success.

Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising. Done correctly, integration of LinkedIn with Dynamics CRM could provide a major boost to that product’s utility while creating a new barrier to competition.

6 Rookie Mistakes You Might Be Making on LinkedIn

Hubspot

It seems every day there is more evidence to show that LinkedIn is an incredible tool for creating strategic relationships, boosting your reputation, and generating more leads. Keep on reading to discover the top LinkedIn blunders people make -- and how to avoid making them yourself.

Initial Reaction to a LinkedIn CRM Poll

Sales Intelligence View

I responded to a poll on LinkedIn asking “What is your primary Client Relationship Management (CRM) software that you use?&# I’ve been focusing a bit more on LinkedIn for sales people lately since it is the primary social network for companies and professionals. Social CRM Software Tools Technology B2B b2b sales CRM crm 2.0

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM.

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March 2011 Release – New Company Profile Design, Prospect List Sorting, and seamless export to Microsoft Dynamics CRM

Sales Intelligence View

Microsoft Dynamics CRM Users – Seamless Export & Sync. We’re also doing a better job of summarizing the number of contacts available at company and how you connect to them (including our Smart Connections, your LinkedIn connections , or your Facebook friends.)

The Key Marketing Automation Players On Your Team

ANNUITAS

Without these key players, you risk being able to execute programs and campaigns that support the business and integrate the system with your CRM to effectively to maximize opportunities and track revenue. The CRM User.

Social CRM: Curb Your Enthusiasm

Paul Gillin

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. The problem is that most of their customers are still struggling to get CRM 1.0

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Is It Ever Alright to Nag Your Prospects?

Sales Intelligence View

There is a good conversation on the Social Selling University LinkedIn group that is worth sharing. “Is it ever alright to nag or pester your prospects?&# Your forecast shows a deal, you have a close date set and then the prospect goes radio silent and falls off the grid.

Lattice Engines Automates All Steps in Prospect Discovery

Customer Experience Matrix

It uses these patterns to identify the best current prospects for each outcome, and makes the lists available to marketing systems or sales people. The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network.

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THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Technical “Hacks” when Switching your CRM to ABM. Strategic “Hacks” when Switching your CRM to ABM.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” of LinkedIn’s total revenue.

How to Win at LinkedIn Sponsored Updates

Modern B2B Marketing

You might want to add LinkedIn Sponsored Updates to your social advertising arsenal. Unlike their predecessor (LinkedIn text ads) these posts appear in your audience’s update feeds, giving them a more organic appearance. Want to learn more about social marketing on LinkedIn?

Got Dynamics? Why You Need Act-On, Too

Act-On

As Matt Heinz, president of Heinz Marketing said: In a nutshell, the only thing CRM systems do is organize your information. They keep track of your sales, but they don’t engage your prospects. Your Dynamics CRM helps you build strong relationships with your customers.

Use Content Curation to Create Leads on LinkedIn. Really!

NuSpark

That’s why content marketing has taken off; it’s a way to communicate a problem/solution to a prospect. If that prospect, reads, engages, or downloads, he or she has shown interest in a topic. Which brings us to social media, and, more specifically for this post, LinkedIn.

The Best Sales Groups on LinkedIn

Sales Intelligence View

LinkedIn has quickly become one of the most effective and business-savvy social networking sites. Sales professionals are able to take advantage of valuable insight about prospects and peers, in turn developing a strong network that translates into increased productivity through resources, tips, advice and much more. To help those in the sales industry, the following groups and channels are among the most influential and valuable on LinkedIn.

A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. LinkedIn Ad Reporting.

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Gamification of the Sales Process

Sales Intelligence View

Prospecting Sales 2.0 Social Media Tips Social Selling achievement B2B b2b sales CRM crm 2.0 What is Gamification? One of the trending topics in business is gamification.

How to Get Your Prospects to Call You Back in 2012

Sales Intelligence View

When calling on a prospect for the first time there are some simple steps you should take to make sure they return your call. When doing your 2012 prospecting, make sure you focus on people you are connected to. Stop treating the names in your CRM as contacts and start thinking about them as people. If you dont have a prospect watchlist created for your prospects, do some research on them through social media. Build a conversation about the prospect first.

Contactually is a flawed secret weapon

Biznology

As you may have read previously in I put my Sales money where my CRM mouth is and remember to market to your own influencer network. Contactually relentlessly stalks my inbox every day, helping me, in turn, to stalk my current and former clients and to queue up prospects for the future.

Microsoft Dynamics CRM and InsideView

Sales Intelligence View

Front row @ #CONV12 CRM keynote. Social CRM is changing the way our customers succeed. InsideView has a unique and powerful solution that reveals important insights that help our users have more powerful interactions with their customers and prospects.”. Share.

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There is No Magic in Closing More Deals With Sales Intelligence

Sales Intelligence View

None of this is possible in B2B sales without having conversations with the prospects and other stake holders. Prospecting Sales 2.0 Sales Intelligence B2B b2b sales CRM crm 2.0 linkedin Microsoft Dynamics netsuite oracle crm on demand sales enablement sales productivity sales techniques social intelligenceClosing more opportunities is the goal of any B2B sales organization.

Increase the Efficiency of Prospecting with New B2B Cross-Channel Marketing Sales Tools

Modern Marketing

The evolution of the buying process that has created a shift of control to the consumer has forever changed the way sales and marketing approach and engage their prospects. Sales people can match contacts by domain, LinkedIn and email, increasing the overall efficiency of prospecting.

Have No Fear: Why Sales Teams SHOULD Be On Social Media

Sales Intelligence View

Prospecting Sales 2.0 Sales Intelligence Social CRM Social Media Tips Social Selling B2B b2b sales crm 2.0 facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite oracle oracle crm on demand Sales Sales Data sales productivity Salesforce salesforce.com social intelligence social media social selling twitter Web 2.0

CRM+ When Regular CRM is No Longer Enough

Sales Intelligence View

Adds Intelligence to the Social Enterprise with Launch of CRM+. With today’s launch, we set a new standard in bringing holistic and social intelligence to the fingertips of all B2B CRM users. “We InsideView CRM+ does this within workers’ process flow within their existing CRM platform.

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Increasing Customer Engagement …Do You Matter to Your Prospects and Customers?

LEADership

We see “leads”, “prospects”, “customers”, “lists”, “data”—do we see people somewhere in all this? Your prospects and customers are already doing it informally. We recently started a new LinkedIn Group specifically for Channel Executives to discuss B2B lead generation and social media.

InsideView Brings Added Sales Intelligence to Users of SAP CRM

Sales Intelligence View

Business Insights, Contacts and News Immediately at Fingertips of Users of SAP CRM 7.0. InsideView, a sales intelligence leader, today announced its InsideView CRM Sales Intelligence 2.0 Through the integration of InsideView CRM Sales Intelligence with SAP CRM 7.0,