Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. A quick note on the ranking methodology: These 22 tools were searched across five sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. Leading Edge Virtual Event Platforms. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

SmartBug Media

AUGUST 10, 2020

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. Trade shows give exhibitors (you) and attendees the opportunity to sync face-to-face, which can help build the trust and deeper connection needed to support longer, sometimes more complex sales cycles.

Cross-Selling 81

Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.

Trade Show 72

Trade Show Marketing Budget Creation Marketing Budget Buy 72

Conversica

OCTOBER 2, 2018

Trade shows are an important aspect of bringing products to market. Most marketing teams have some presence at industry trade shows or conferences to promote products directly to customers, participate in panel discussions, meet with analysts, and gain an in-depth view of the overall state of their specific industry.

Trade Show 58

Trade Show Marketing AI Lead Scoring Lead Ranking 58

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. And, as we marketers have embraced digital, the value of face-to-face interactions has increased. The real value of trade show interactions.

Trade Show 120

Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

Jifflenow

OCTOBER 30, 2019

Trade shows are an important spend in any marketer’s budget. This results in more than $24 billion in spending on trade shows each year in the U.S. Finding a way to measure the success of a trade show is key, but only 30% of exhibitors actually have established goals for their events. Time Spent in Meetings.

Trade Show 40

Trade Show ROI Eye-Tracking Marketing Budget 40

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience. Once we played, the speaker announced they would be showing us a Master Leaderboard that was gathering all of our individual and team scores.

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. The answer: leads (duh). Map Out Your Lead Management Process.

Trade Show 48

Trade Show Work Management Marketing Management Lead Scoring 48

Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

Inbox Insight

MAY 24, 2024

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Picture this. Amazing news, right?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Valasys

APRIL 22, 2024

The ability to generate quality leads is paramount for sustainable growth and success. Businesses are constantly seeking innovative ways to harvest leads efficiently and effectively. From traditional methods to cutting-edge technologies, let’s explore a variety of lead harvesting methods that can propel your business forward.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Lead Liaison

JANUARY 10, 2023

What is the value of a new customer or client to the company? . I am continually amazed at how many event managers from both small to medium-sized businesses, all the way up to fortune 100 companies have no idea what the value of one new customer is to their company. appeared first on Lead Liaison.

Lead Liaison 98

Lead Liaison ROI Lead Capture Marketing Automation Services 98

Lead Liaison

JANUARY 19, 2023

Setting Goals & Motivating Your Team Lead capture is one of if not the most important aspects of events and tradeshows, and it could be argued that it is in fact the main point for driving revenue. How will you convert audiences to prospects, and prospects into leads and loyal customers? Basically, everybody wins.

Lead Liaison 76

Lead Liaison Trade Show Work Management Lead Capture 76

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel. Lead management.

Marketing Automation Services 121

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 121

Lead Liaison

NOVEMBER 24, 2022

If you’re using a Universal Lead Capture platform such as Lead Liaison , you can ask them if they want the documents immediately, at the end of the day, or after the show, or any other time frame as a qualifier for sending the email. On average, trade show attendees spend 8.3 End of Show.

Lead Liaison 82

Lead Liaison Trade Show Lead Capture Marketing Automation Services 82

Lead Liaison

DECEMBER 3, 2018

Businesses can use Lead Liaison’s GoExhibit!™ ™ in many ways – it’s not just for trade shows! ™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. We’ve rounded up seven creative uses for event lead capture using our system. Everyday Lead Capture. Trade Shows.

Lead Capture 48

Lead Capture Creativity Sales Qualified Leads Lead Scoring 48

Lead Liaison

FEBRUARY 14, 2023

Digital prize drawings The various types of attendee engagement that we’ve alluded to above can be scored using points. To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

Organization 98

Organization Lead Liaison Trade Show Marketing Automation Services 98

SalesGrape

NOVEMBER 19, 2023

Understanding Beyond the Pill Approach: A Paradigm Shift in Pharma Marketing The concept of “beyond the pill” refers to an approach where pharmaceutical companies focus not only on selling medications but also on providing additional value-added services that enhance patient outcomes.

Telemarketing 86

Telemarketing Allocation Marketing Management Advertising Agencies 86

Webbiquity

OCTOBER 16, 2018

It suggests something of value (as package shipping isn’t cheap) and evokes curiosity. You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. co-exhibiting at trade shows and conferences. The key is to make it creative.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Customer Experience Matrix

APRIL 20, 2010

Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors. Events and trade shows actually rank below all of these.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation. What were the results?

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Zoominfo

OCTOBER 2, 2018

But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. At a basic level, data normalization is the process of creating relativity and context within your marketing database by grouping similar values into one common value. Data normalization.

Enterprise Management 113

Enterprise Management Marketing Automation Services Marketing Management Lead Scoring 113

Lead Liaison

NOVEMBER 29, 2022

As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. Contact Lead liaison at www.Leadliaison.com if you’d like our help in providing any of these five solutions. We can help!

Work Management 95

Work Management Marketing Management Creativity Organization 95

SmartBug Media

APRIL 15, 2020

We juggle lead generation, demand generation, CRM management, partnerships, teammate training, securing buy-in, and so much more. Among all the responsibilities, one that continues to be a challenge is generating the right amount of traffic and leads for organizations. Don’t Underestimate the Value Of Your Database.

Top of Funnel 93

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 93

Lead Liaison

OCTOBER 11, 2018

Once your team has captured hot leads at an event, you should be prepared to follow up with those leads quickly and effectively. We are often asked for examples of how a business can (and should) nurture leads post-event. Below is an infographic that examines a tried-and-true post-event lead nurturing strategy. .

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

Oktopost

AUGUST 24, 2021

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Lead generation. Lead Generation.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

markempa

FEBRUARY 18, 2013

Tweet Customer relationship management (CRM) is defined a number of different ways. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Webbiquity

OCTOBER 29, 2019

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email messages that actually provide value also help boost your brand awareness. The most significant difference between systems is the packaging: integrated within a CRM system versus a stand-alone app.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

Zoominfo

APRIL 1, 2018

While you’ll always have inactive contacts in your database, reducing the amount will increase engagement, produce more accurate results, improve your sender score, and raise the overall quality of your database. When a lead comes in, the name automatically gets entered into your contact database. Duplicates.

Contacts 207

Contacts Zoominfo B2B Sales Buyer Personas 207

Vision Edge Marketing

MARCH 30, 2021

For us at VisionEdge Marketing, it continues to corroborate our research benchmarking CMOs regarding their ability to prove their value, impact, and contribution to the business. According to ChiefMartech the average enterprise now uses 120 marketing technology (Martech) tools. It was a tactical role.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

markempa

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. Lead qualification in a post-BANT world.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Learn from the Pros

MARCH 21, 2024

Streamlined Lead Scoring and Nurturing – More accurate and relevant first-party data collection leads to more effective lead scoring. Better lead scores allow you to prioritize and optimize nurturing efforts. Many CRMs like HubSpot provide data enrichment right out of the box.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52