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How to Run a Team Effectiveness Assessment [Questionnaire]

Hubspot

One way to get there is by conducting a team effectiveness assessment — a questionnaire-guided audit that can give you some perspective on what you're doing right, what you're doing wrong, and how pressing your team's issues are. If your score is really concerning, be quick and decisive in acting on the results. Is it up to date?

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening?

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How to Do Sales Prospecting the Right Way

Salesforce Marketing Cloud

They’ll reach out to leads (potential sales contacts) and nurture them into “opportunities” (leads who have been warmed up over time). The stages of the sales prospecting process The sales process goes from cold leads to warm opportunities to red-hot deals. Leads are unqualified prospects. Start by following them.

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The Significant Impact of B2B Meetings on Event ROI

Jifflenow

While events are organized for a plethora of reasons such as building connections, advancing the sales pipeline, promoting business interests, and introducing new concepts/technology, the ultimate goal is to achieve ROI. How are productive meetings organized? Other metrics to look at are the win rate as well as the influenced revenue.

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Insider Tips: Digital Transformation of Manufacturing Sales and Marketing

Lake One

When it comes to finding areas to improve manufacturing processes and scaling their business, manufacturing often leads other industries. A recent Deloitte study found that just 25% of the manufacturing industry looks at digital transformation across their entire organization. The impetus to change was an outdated CRM.

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Managing Your Paid Media Budget Like a Performance Marketing Pro

Metadata

I’ve always been in favor of hedging my bets with a healthy mix of organic posts and paid ads. We focused on providing value without expecting anything in return. This focuses on audiences and channels with intent, such as like high-intent keywords (paid and organic) and remarketing. We call these budget groups.

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Everything You Need to Know About Programmatic In-Housing

QuanticMind

An in-house operation that looks like this is still relatively uncommon, given the major commitment of time, resources, and internal talent marketing organizations need to launch, maintain, and refine it. What are the data challenges from a CRM standpoint? Then there is the matter of cost efficiencies through better campaign execution.