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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

This is where you’d want to extend CRM use rather than keep it to store customer data. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention. We have some tactics to share that help harness your CRM into a powerful customer retention engine.

CRM 62
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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They’re also your go-to for information when your knowledge management system isn’t organized in an effective way. Get the free report What is knowledge management? Tacit knowledge.

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What Is an Omnichannel Contact Center? Everything You Need to Know

Salesforce Marketing Cloud

Your agents have immediate access to the same centralized view of the customer they’re going to help — no matter how they contact you — in your customer relationship management system (CRM). The best omnichannel contact center software platforms connect all your data – whether it’s in your CRM apps or external data lakes.

Contacts 105
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How to create a complaint management system to protect your brand reputation

Sprout Social

Complaint management is the process of handling customer complaints within an organization. A complaint management system will quickly identify, categorize and organize complaints to solve customer problems fast, so your team can focus on executing a winning customer experience strategy. What is complaint management?

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

Good loyalty programs partner with other organizations to offer perks, discounts, and even cash back. Enterprise Knowledge Bases. A knowledge base is a collection of articles, guides, FAQs, and discussion boards where users can find answers about your products and the pain points you can resolve.

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Everything You Need to Know About AI in Customer Service

Salesforce Marketing Cloud

All of these pressures have led to a turnover rate of 19% in service organizations. So many organizations are already using AI for customer service. Case in point: AI-based conversational assistants can increase productivity by 14% for support agents. What are the benefits of AI in customer service?

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10 Proven Video Scripts and Email Templates for Virtual Selling

Vidyard

1: Build a Video Knowledge Base 3.1.1 Common Use Cases for Video in Your Knowledge Base 3.1.2 How a Video Knowledge Base Boosts Your Video SEO 3.2 #2: 5: Optimize Support with CRM Integration and Video Analytics 3.5.1 Support CRM Integration 3.5.2 1: Build a Video Knowledge Base 3.1.1