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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

This is where you’d want to extend CRM use rather than keep it to store customer data. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention. We have some tactics to share that help harness your CRM into a powerful customer retention engine.

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CRM Software Selection Guide?

TrustRadius Marketing

The hardest part of choosing a CRM is knowing what to look for and consider. What is a CRM? Customer relationship management ( CRM ) software solution provides small businesses and major enterprises with services to improve workflows. What are the Benefits of Using CRM Software?

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They’re also your go-to for information when your knowledge management system isn’t organized in an effective way. Get the free report What is knowledge management? How much of it is duplicative?

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How to Use Big Data to Improve Customer Service

Biznology

The goal of any user-oriented organization is to build an omnichannel customer service strategy. With the right CRM solution, you know customers’ location, previous purchases, communication preferences, loyalty status, or support inquiries. A CRM system helps you close the customer service gap.

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How to create a complaint management system to protect your brand reputation

Sprout Social

Complaint management is the process of handling customer complaints within an organization. A complaint management system will quickly identify, categorize and organize complaints to solve customer problems fast, so your team can focus on executing a winning customer experience strategy. What is complaint management?

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HubSpot Product Update Roundup - April 2023

SmartBug Media

April 2023 Create Multiple Knowledge Bases *available to Service Hub Enterprise users only. Learn More > HubSpot Update Details Service Hub Enterprise now allows businesses to create multiple Knowledge Bases, making their articles more specific to their customers' needs.

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4 Ways Your Contact Center Can Get Started With Generative AI

Salesforce Marketing Cloud

84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. Service agents are often tasked with publishing knowledge articles after resolving a case.