3 Ways the Indiana Fever Shape Their Game-Changing Fan Experience
Salesforce Marketing Cloud
MAY 20, 2024
To do this with such a rapidly increasing fan base, the Fever use trusted artificial intelligence (AI) in their customer relationship management (CRM) platform to connect with fans and keep data secure. Salesforce isn’t just part of the Fever’s jerseys — it makes up the fabric of the team’s fan experience.
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