The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. This knowledge forms the foundation of your digital marketing efforts.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Sharpspring

AUGUST 21, 2020

If you’ve ever kept an address book, then you’ve already been introduced to the most basic level of customer relationship management (CRM). While printed organizational products may no longer be the most efficient way to keep tabs on customer contact information, they were definitely the jumping-off point for the evolution of CRM software.

Work Management 60

Work Management Marketing Management CRM Software 60

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

JANUARY 18, 2022

Below are nine vital observations, from the report and other sources, for any marketing leader interesting in taking advantage of intent data to drive revenue. Allocating scare marketing resources to the acquisition and utilization of intent data is probably not for you if: Your company is a small, early-stage startup.

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? 36% increase in customer retention.

Sales Management 288

Sales Management Lead Ranking B2B Sales Top of Funnel 288

GreenRope

MAY 5, 2020

CRM For Agencies: The Why. Why Everyone Needs A Complete CRM. Complete CRM is a powerful tool that can improve any organization, and marketing agencies are no exception. Complete CRM is a tool that is not only important for your agency, but also your clients. Manage & Track.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Sales Management 52

Liveintent

SEPTEMBER 8, 2021

Every successful marketer knows that acquiring email addresses is the backbone of a healthy marketing strategy. While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

GreenRope

SEPTEMBER 5, 2021

How CRM Changes the Customer Experience. Customer experience is a top priority for any business looking to succeed in the digital marketing world. Using Customer Relationship Management (CRM) , you can effectively manage all your business interactions with potential and current customers. Let's get started!

CRM 52

CRM Ideal Customer Profiles Work Management Marketing Automation Services 52

Televerde

NOVEMBER 22, 2021

As the digital revolution determines how businesses and customers interact, brands can no longer rely on quality products or low prices alone. Today, it’s all about how you delight, educate, and connect with your audience through a CRM experience. Ready to learn more about the CRM experience? What is a CRM Experience?

CRM 52

CRM Top of Funnel Work Management Lead Scoring 52

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? This means the engagements with the digital assistants advance customers in the journey.

Marketing AI 84

Marketing AI Conversion Top of Funnel Eloqua 84

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 135

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 135

Oktopost

APRIL 29, 2024

Doing this helps to drive your leads that you are in contact with further down the funnel. Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. How can marketers use social intent data? What is social intent data?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Full Circle Insights

APRIL 5, 2022

The latest Digital Source Tracker release allows B2B marketers to compare Microsoft Advertising (Bing Ads) and Google Ads costs, complementing current Full Circle funnel metrics and attribution reporting. This offers a richer perspective and clearer view of digital ad spending across multiple ad platforms.

Full Circle Insights 98

Full Circle Insights Paid Search Agency Multi-Touch Attribution Advertising Agencies 98

Ontraport

APRIL 20, 2020

One of the things that many of our clients were asking for was an easier way to work within our robust CRM. We created a new visual CRM display called Card View that makes all of your customer data more accessible and easier to organize. Expert 3: Sam Ovett, Digital Marketing Consultant. So we gave it to them.

CRM 72

CRM Creativity Marketing Proposals Work Management 72

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

How can you increase digital engagement? Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Get your customers back What is digital engagement and why is it important? This demand for personalization will only continue to grow.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

GreenRope

OCTOBER 19, 2020

5 ways that CRM can improve your SEO. When it comes to any CRM platform that utilizes marketing automation and can help strengthen a mutual understanding between a business and its customers, it’s easy to forget about how potent CRM systems are at fueling a rigorous SEO strategy. Better and consistent marketing.

CRM 52

CRM SEO Marketing Automation Services Lock-In 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Binary Demand

JUNE 7, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving world of B2B marketing, harnessing the power of automation is paramount. Let’s start with a glimpse of what B2B marketing automation is, then explore its working, importance, distinction from CRM, and other insights.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

GreenRope

SEPTEMBER 1, 2020

CRM and The MLB. It doesn’t take a huge stretch of the imagination to see that many of the same basic dynamics of America’s favorite pastime are also present in CRM. Most types of marketing automation are highly specialized. Customer Journeys will take your sales and marketing to the next level!

CRM 52

CRM SMS Autoresponders Marketing Automation Services 52

Inbox Insight

FEBRUARY 19, 2024

But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. According to our first party research conducted among our IFP audience, lead quality is the key focus for 40% of senior B2B marketers.

Lead Ranking 108

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 108

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all.

Ideal Customer Profiles 101

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 101

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Account Based Marketing 103

Account Based Marketing Spending B2B Marketing ABM 103

DealSignal

APRIL 10, 2024

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? First-party intent data This type of intent data represents an opportunity for you to gather data on folks who visit your website and engage with your digital content.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Martech

JANUARY 29, 2024

Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.”

Lead Ranking 110

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 110

B2B Digital Marketer

DECEMBER 7, 2023

The role of CPCL in marketing. As the lifeblood of any B2B marketing strategy, leads represent potential revenue ; but not all leads are created equal. From sophisticated lead nurturing tactics to refining your sales funnel, we will explore how top marketers and sales teams bridge the gap between quantity and quality.

Lead Ranking 52

Lead Ranking Lead Scoring Sales Qualified Leads Leads 52

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Full Circle Insights

DECEMBER 15, 2021

maker of comprehensive sales and marketing performance measurement solutions, announces today that the company is closing out 2021 with major momentum and is positioned for exceptional growth in 2022. Full Circle Insights also plans to enhance integration with popular ad networks to extend detailed digital touchpoint tracking.

Full Circle Insights 93

Full Circle Insights Marketing Attribution Enterprise Management Account Based Marketing 93

Martech

MAY 5, 2023

Marketers know this as “the sales funnel”. The advent of AI and the avalanche of data has distorted the shape of the funnel. If it is not shaped like a funnel any more, then what is it? Think about a spider web Ryan Brock, chief solution officer at marketing strategy platform DemandJump, no longer sees a funnel.

Top of Funnel 102

Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 102

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Full Circle Insights

JANUARY 11, 2022

11, 2022 /PRNewswire/ — Full Circle Insights®, maker of comprehensive sales and marketing performance measurement solutions, today announced Journey Explorer, an extension of the company’s award-winning Digital Source Tracker, has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group. .

Full Circle Insights 98

Full Circle Insights Multi-Touch Attribution Marketing Automation Services Lead Ranking 98

Valasys

FEBRUARY 19, 2024

The digital market is one of the leading reasons for this revolution. Today’s digital world demands you to leverage the power of technology to stay ahead of the marketing curve. Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Lead Liaison

FEBRUARY 22, 2023

6 Ways to Generate More Leads at Trade Shows We’ve compiled 6 of the best ways to generate leads at trade shows based on our own experiences, our customers’ experiences, and feedback from the market. 3: Host a Game Instead of hauling large, expensive, physical activations to your event, use digital activations that you can run on a tablet.

Trade Show 104

Trade Show Lead Scoring Lead Ranking Lead Liaison 104

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. This will attract your audience to your brand and content, integrating them into your marketing ecosystem.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136