Content4Demand

MAY 21, 2020

Gordian , a Vidyard customer, created a video series called “Job Order Contracting 101” that allowed the company to educate buyers through private content. Using webinars, videos, podcasts and other forms of virtual content as educational tools can keep your buyers informed while expanding your brand’s reach.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Contently

JUNE 5, 2017

Yet that creative ambition comes with a lot of risk. Its suite of tools give storytellers the data and technology they need to tell important stories. What separates “Searching for Syria” from other types of service content is the depth of the storytelling. Because they look great, and the content is (usually) good.

Marketing AI 75

Marketing AI Brand Identity Branding Content Marketing 75

Walker Sands

APRIL 5, 2019

Our team formulated a creative, data-driven campaign centered around the creation of the Definitive Guide to America’s Most Broken Processes , a media-friendly, easy-to-promote e-book. They partnered with Walker Sands to drive brand awareness and position itself as a leader in the process automation and management category.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. For example, we’ll see more brands throwing the slides out the window and doing more video-based webinars.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 98

Paid Content Brand Identity Branding Top of Funnel 98

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. Winner: Best Motivational Video or Video Series. Beyond Silence.

Advertising Agencies 78

Advertising Agencies Examples Paid Search Agency Lead Ranking 78

PureB2B

MARCH 27, 2019

However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

Marketing Insider Group

MARCH 23, 2015

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. So what advice does Francis Underwood have to dish on storytelling? Don’t Rush Your Storytelling. Not exactly…. Create Value In Your Brand.

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. The variety of content brands need has increased exponentially—social video, animated explainers, blog posts, data visualizations, video case studies, interactive tools, white papers, infographics, and more.

Advertising Agencies 185

Advertising Agencies Paid Search Agency Top of Funnel Work Management 185

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

PureB2B

MARCH 27, 2019

However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers.

Account Based Marketing 55

Account Based Marketing ABM Creativity Personalization 55

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

SnapApp

FEBRUARY 24, 2017

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts?

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

BDB

FEBRUARY 1, 2023

Across the B2B marketing landscape, we’re exploring creative and innovative ways to elevate the customer experience and bring the overall brand experience to life. Innovative creative tools incorporating 3D technologies are gaining traction as effective ways to make complicated B2B subject matters accessible, tangible and even entertaining.

B2B Marketing 26

B2B Marketing Video Marketing B2B Lead Ranking 26

Outgrow

MAY 21, 2020

Furthermore, it deals with infographics, website copy, video, and animations. This digital-first agency specializes in content strategy and creative development. It told to ban body odour through comical storytelling. The audience was the creative class of small business owners. This garnered 892,500 video views.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Convince & Convert

APRIL 4, 2016

What has this got to do with video content marketing? How Video Content Energizes Your Funnel. How Video Content Energizes Your Funnel. Video content can help raise the heat on your marketing funnel. But have you tried using video as part of your content marketing to speed up that process? Well, it’s simple.

Top of Funnel 110

Top of Funnel Marketing Funnels Video Marketing Planning 110

SnapApp

AUGUST 9, 2017

Show, don’t tell,” isn’t just great advice for creative writers, it’s also great marketing advice. . It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite. Tactic 3: Show, Don't Tell.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

ClearVoice

SEPTEMBER 22, 2020

Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. These medical professionals have used social media and video to share perspectives. .” It needs to be current, comprehensive, and easy-to-navigate. e-newsletters.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Outgrow

JULY 12, 2022

Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. . I’m the creative director at Outgrow.co. You can actually embed PowerPoints on a website, through microsites. We do animated headers for our microsites.

Work Management 52

Work Management Marketing Management Product Planning 52

Hubspot

FEBRUARY 15, 2017

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing. "The

Paid Search Agency 70

Paid Search Agency Paid Content Advertising Agencies Budget Programs 70

SnapApp

OCTOBER 8, 2015

But the more challenging the vertical, the higher the bar for creative inspiration. With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. The right approach can turn any topic into content gold. General Electric.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Hubspot

MARCH 18, 2018

Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. Marketers who incorporate video into their content strategies, for example, have seen 49% faster revenue growth than those who don’t. 10 Exceptional B2B Content Marketing Examples.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Buffer

APRIL 22, 2021

I currently lead the creative communications and social media for Sustainable Energy for All (SEforALL). Alarming #energy fact of the day: The ENTIRE country of Senegal uses less electricity than Californians use playing video games?? There are so many great nonprofits working hard to make the world a better place.

Social Media 97

Social Media Media Generation Work Management 97

Hubspot

JUNE 12, 2017

Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. Marketers who incorporate video into their content strategies, for example, have seen 49% faster revenue growth than those who don’t. Below, you'll find a few of our favorites.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. Doug is the Co-Founder & Creative Director at Velocity Partners. Kelsey Libert. Doug Kessler.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Vidyard

JULY 21, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Building a Video Marketing Strategy. At some point along your content journey, you’ve likely heard about this thing called video.

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 28, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Building a Video Marketing Strategy. At some point along your content journey, you’ve likely heard about this thing called video.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Building a Video Marketing Strategy. At some point along your content journey, you’ve likely heard about this thing called video.

Resources 50

Resources Content Marketing Planning Best Practices 50

ClearVoice

JULY 12, 2022

This includes—but isn’t limited to—blogs, videos, social media posts, etc. On the other hand, B2C marketers find more value in developing newsletters, videos, infographics, and blog posts. Trend: Some groups are seeking ways to make their content marketing efforts have a more functional side rather than only a creative side.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Webbiquity

APRIL 23, 2013

Corporate Content Marketing for Best in Class Results by Creative Marketing Channel. Infographics, Images and Video. Videos or infographics will be shared at high velocity compared the the humble ‘written word’ that have been with us for millenia.” 5 Content Marketing Ideas Worth Stealing by jeffbullas.com.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

B2B Marketing Zone Posts

MAY 3, 2010

Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. B2BMarketingSmarts , April 20, 2010 Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Marketing Insider Group

JULY 1, 2020

Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Live@Cisco Facebook videos. image source.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. However, to be successful, you need to understand the right ways to leverage video’s tremendous power. Video’s value proposition. Click To Tweet.

Top of Funnel 106

Top of Funnel Video Marketing Enterprise Management Tips 106

Hubspot

OCTOBER 2, 2013

You may be writing about some boring industry concept, but that doesn''t mean you can''t weave in a little storytelling. The intro of your content is one of your best (and easiest) opportunities to be creative and fun. 8) Get Creative With Images. Don''t be afraid to get creative! 1) Tell a Story.

Content 28

Content Microsite Creativity CAN-SPAM 28

Hubspot

JANUARY 5, 2016

For B2B marketers, this means that the creative spark you're looking for might not be found directly within your industry. And w ith a bit of inspiration and original execution, your B2B campaigns can rival the creativity of the most buzz-worthy consumer marketing. Constructive thinking doesn't happen inside of a vacuum. 1) Chobani.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28

Contently

DECEMBER 20, 2016

While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking calculated risks. MEL is a great example of how ambitious storytelling can stand out if brands stop trying to play it safe.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60