ClickZ

OCTOBER 9, 2019

The new tools, Digital Brand Templates and Brand Guidelines, help facilitate content creation quickly and without the need for a designer. The tools give marketers more control over producing digital assets like banners, social media ads, and other marketing assets and work in tandem to ensure that all content stays consistently on brand.

Guidelines 78

Guidelines Template Digital Asset Management Brand Identity 78

Martech Advisor

JANUARY 28, 2020

All parties within the advertising ecosystem must work together to support industry-wide privacy regulations and ensure consumer choices are respected throughout the entire supply chain. By choosing to work with partners committed to privacy regulations we can drive a more customer-focused, transparent and trustworthy advertising ecosystem.”

Privacy 99

Privacy Loyalty Work Management CPO 99

Choozle

MARCH 27, 2019

The same processes that worked when you were a company of 10 people are much different when you have 50, even with top talent on board. Designing our first Hack Day: A five-day Design Sprint in two days. Spoiler alert: We ended up taking cues from these sprints and crafting our own unique process called Design Week.

CPO 49

CPO Validation Bandwidth Design 49

Seismic

OCTOBER 25, 2022

In our Fall ‘22 Release, we’re announcing several industry-first products and features designed to empower enablement and go-to-market teams to think and work more strategically, while optimizing their processes, in order to drive smart growth. But for teams that are equipped to adapt, this moment is full of opportunity.

Planning 52

Planning CPO Content Training 52

Aberdeen

DECEMBER 21, 2022

Fleischaker noted that budget constraints are the current top challenge firms face when pursuing initiatives designed to narrow the gap, and that forward-thinking firms recognize the financial and operational benefits of doing so which is why they continue to bolster activities in this area.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

RebelMouse

APRIL 18, 2019

RebelMouse is made up of designers, creators, developers, and analytics experts with an important and primary focus: Product. Optimizely, Google Chrome Experiments, and other testing outlets add page speed overhead by rewriting layouts in JavaScript that only work after a page has rendered, which often disrupts the user experience.

CMS Development 40

CMS Development Product CPO Buzz 40

RebelMouse

APRIL 18, 2019

RebelMouse is made up of designers, creators, developers, and analytics experts with an important and primary focus: Product. Optimizely, Google Chrome Experiments, and other testing outlets add page speed overhead by rewriting layouts in JavaScript that only work after a page has rendered, which often disrupts the user experience.

CMS Development 40

CMS Development Product CPO Buzz 40

Tomorrow People

FEBRUARY 2, 2018

Trust us, this part is essential (so avoid working with any agency that skates over it). Embracing teamwork from the start, by working out who matters. It’s the project sponsor — the person whose KPIs are being delivered by working on the project. There’s also work to be done involving deadlines and budgets.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

RebelMouse

APRIL 18, 2019

Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth. We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators. We're fast, stable, and intuitive, and we work on mobile, too.

CPO 40

CPO Curation Outreach SEO 40

RebelMouse

APRIL 18, 2019

Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth. We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators. We're fast, stable, and intuitive, and we work on mobile, too.

CPO 40

CPO Curation Outreach SEO 40

Tomorrow People

FEBRUARY 2, 2018

Trust us, this part is essential (so avoid working with any agency that skates over it). Embracing teamwork from the start, by working out who matters. It’s the project sponsor — the person whose KPIs are being delivered by working on the project. There’s also work to be done involving deadlines and budgets.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Mereo

MAY 4, 2023

Importantly, for pricing to work well, these leaders must be working in unison with clear role expectations and regular communications. Physical Product Design Future Direction Co-Dependency Relationships Strategy Roadmap Final Pricing Decision Roll-out HOW IS PRICING FINALIZED AND APPROVED?

Pricing 50

Pricing Price Work Management Marketing Management 50

Lenny's Newsletter

AUGUST 8, 2023

This series took hundreds of hours of work and is based on dozens of 1:1 interviews with the founders of two dozen of today’s most successful B2B companies—including Gong, Notion, Figma, Amplitude, Retool, Canva, and many more. Cold outbound works—it’s the second most common way to get your early customers.

Startups 52

Startups Work Management CPO Enterprise Management 52

Tomorrow People

FEBRUARY 27, 2018

We handpick the editors we work with based on their expertise in any given vertical. We work with more than 80 specialist editors. The way to get great work from your agency? If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them.

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176

Lenny's Newsletter

AUGUST 15, 2023

of the companies I spoke with went through at least one failed idea before discovering something that worked. Only about a third worked with design partners. We also had a very stringent list of, I think, 16 criteria for the idea we were going to work on. Art by Natalie Harney. Forty percent (nearly half!)

Validation 52

Validation Startups CPO B2B 52

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. For years, marketing ops pros have been tasked with building reporting in systems that weren’t designed for the modern B2B marketing team. We all know the evolution of the modern marketing department.

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Seismic

OCTOBER 26, 2022

He then welcomed Seismic CPO Krish Mantripragada to share how the Seismic Enablement Cloud has evolved to help our customers adapt to this evolving landscape. Seismic CEO Doug Winter Seismic CPO Krish Mantripragada Seismic Senior Sales Engineer Aly Smith Seismic Shift attendees. Wherever you are, we can help.

CPO 52

CPO Marketing AI Enterprise Management Peer-to-peer 52

Hubspot

JANUARY 11, 2013

When it comes to creating calls-to-action, big brands have the luxury of full-time designers and -- the magical word -- budgets. Could you even imagine a world in which all you did for a full day was design CTAs? So, let's figure out how to do that CTA design work ourselves, and have it still look amazing. 1) Coca-Cola.

Template 28

Template Brand Identity Branding CPO 28

Hubspot

NOVEMBER 7, 2018

If you sell products for stay-at-home moms, you might run your ad during the day; if you’re advertising a service for working parents, you might run it during nighttime programs. Start with your big idea (as defined above) and work from there. In 2014, Netflix’s CPO announced that we were entering an era of “no more commercials.”

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65

Webbiquity

JUNE 6, 2011

Tom contacted me a few weeks ago with this idea and we’ve been working collaboratively on this project ever since. Perhaps our focus should be to gain credibility and trust — then work to build an enduring, meaningful relationship. He contributes regularly to the B2B Ideas@Work blog for MLT Creative.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100