Remove media-plan
article thumbnail

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

article thumbnail

How to Use ChatGPT to Analyze Your Media Plan Performance

Bionic

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. It’s going to change the job of a media planner in many ways. You need good data to train your media planning AI. AI is disrupting many jobs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CPM cheat sheet: Guidelines to programmatic bidding

Choozle

We want to make it a cinch for you and your team to get up to speed on all things CPM. Marketing cheat sheet: What is CPM? Since programmatic advertising is conducted in an auction environment (AKA real-time bidding ), the CPMs set by the advertiser during ad group creation is your base and maximum bids in the ad auction.

article thumbnail

What every marketer needs to know about programmatic advertising

Martech

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. What is a retail media network? Was it the creative? Where it ran? Where it ran?

article thumbnail

Organic vs paid social media: 12 myths vs realities

Biznology

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

article thumbnail

Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark Consulting

Since many display networks sell inventory on a CPM basis, you should be buying based on targeting and efficiency. All these years of CPM impression buying has brought up new questions; most importantly, are your display ads being seen or viewed. You have to have a plan with expectations first. Assume clicks are a bonus.

article thumbnail

37 Must-Know Marketing Trends & Statistics Post COVID

Outgrow

So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. 40% of content marketers have allotted more resources towards creating content for social media and online communities. A recent report by WARC predicted that global ad spends on traditional media will come down by 10.2%