How To Measure Paid Media ROI (ROAS)
AUGUST 22, 2016
Before we cover how to measure paid media ROI (or return on ad spend - ROAS), we’ll first discuss some other key paid media metrics. This results in an easy to measure cost per click (CPC) calculation. If they are being held to a lead goal, they want to know how much they are paying for leads, not clicks (CPL vs. CPC). ROI / ROAS. Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan.