How to Determine a Bidding Strategy for Different Types of Ads
Hubspot
AUGUST 28, 2020
Another semi-automatic option, this strategy will allow Facebook to choose the bid while you set a target price. This is the price that you'd like to strive for, but Facebook could over or underspend slightly. Value Optimization with Minimum Return on Ad Spend (ROAS). Manual Cost Per Click (CPC). Target ROAS.
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