Big List of Digital Marketing Acronyms


CAC = Customer Acquisition Cost. CPA = Cost-Per-Acquisition/Cost-Per-Action. CPC = Cost-Per-Click. CPL = Cost-Per-Lead. CPM = Cost-Per-Mille/Cost-Per-Thousand. PPC = Pay-Per-Click.

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How to Get Started with Performance Marketing


That could mean hundreds to thousands of dollars spent without ever seeing a conversion. CPM stands for Cost Per Mille, or Cost Per Thousand, and it is the cost the advertiser pays for 1000 impressions of a digital ad. Check out this great SEM guide.

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The Big List of Content Marketing Acronyms


PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. Ideally, your ad-value equivalency will be much higher than what it cost to create the earned media. CAC: Customer Acquisition Cost.

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The Ultimate Guide to PPC


Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. This guide will help you grasp pay-per-click marketing in its entirety. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Search Engine Marketing (SEM). You set your CPC at the maximum price you are willing to pay per click on your ad.

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Online advertising glossary


Cost-per-acquisition(CPA): Uses algorithms to optimize for cost per action/acquisition. Cost-per-click (CPC): Cost-per-click means advertisers pay each time a user clicks on the ad. Cost-per-impression (CPI): Cost per impression (CPI) refers to the cost of internet marketing or email advertising campaigns where advertisers pay each time an ad is displayed.