How to Reduce Costs of My Paid Search Campaigns
JULY 4, 2019
CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. Analytics Landing Pages Paid Media SEMHow do we lower the cost on these crazy acronyms? Simple: lower the budget. Done, right? Well, it’s not quite that simple, because the goal is to maintain performance. It’s not just about lowering cost—it’s about creating an economical spend model where we are squeezing the most performance out of each dollar.