Seven Common AdWords Mistakes to Avoid

Webbiquity

Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. SEM can be a productive channel for selling virtually anything more expensive than a candy bar and less costly than a commercial jet. Steering clear of these potholes and using SEM best practices greatly increases the odds of success with AdWords.

5 Paid Search Metrics for Schools and Education Companies

Fathom

Cost per lead (CPL) is one of the most recognized measurements, but your school should also focus on these additional paid search metrics for schools: Cost per Application (CPA). While CPL is still an important metric, CPA allows us to see how many people actually start the enrollment process. Education Industry Online Advertising/SEM/Display call extensions cost per enrollment higher education lead to enroll rate

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The Big List of Content Marketing Acronyms

Brandpoint

CPA: Cost-per-Action. To find CPA, divide your total cost (whether measuring by campaign, keyword or ad group) by the number of conversions. This number is different from customer acquisition cost (CAC) because CPA determines conversion for both new and returning customers.

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Big List of Digital Marketing Acronyms

TrueInfluence

CPA = Cost-Per-Acquisition/Cost-Per-Action. CPL = Cost-Per-Lead. SEM = Search Engine Marketing. How can you keep up with all the acronyms in digital marketing? You just can’t, but you can try. Use this list to pick up some fresh knowledge.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

SEM : Search Engine Marketing. CPA : Cost per Action. CPL : Cost per Lead. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation.

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How to Position Content Marketing’s Value in an Ad-Saturated World

Content Standard

So your SEM manager will proudly show you the tables with cost per lead and cost per acquisition, all tied back to ads you’ve been running. As a conservative thought exercise, ask your management to look at your CPL and CPA and then assume that in actuality most or all of your visitors were served two ads—not one—before converting. I often wonder if other content marketers also suffer from Thanksgiving Guest Syndrome.