Best of 2007: Articles and Blog Posts on SEM
JANUARY 22, 2008
Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. Rules of Thumb by The Rimm-Kaufman Group In this post, blogger George Michie lays out a complex process for determining whether your company is best served by keeping search marketing in-house or outsourcing to an SEM agency. Pay Per Click: Boom or Bust?