SEO Content Marketing or Paid Ads? The Long-Term Numbers
WordAgents
APRIL 10, 2025
Google Ads: $2$6 per click in B2B niches LinkedIn Ads: $5$15 per click, often higher for decision-makers Agency management fees: 10%20% of ad spend Landing page and CRO: $500$2,000 setup per page At the start of 2025, the average cost-per-lead (CPL) in B2B Google Ads hovered around $100, depending on the industry.
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