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Are You Still Not Posting On Social Media?

Marketing Insider Group

There is an observation in social media called “ Participation Inequality ” or the “ 1% rule ” that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. But the fact is, the large majority of marketers are still not active in social media.

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Why is Pinterest a Great Social Media Channel for Your Business?

Webbiquity

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. Don’t you love seeing that the bounce rate from pins on your website are lower than on other social media network posts? Guest post by Lisa Sicard.

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TikTok is setting the ground rules for social media

Martech

Competition from TikTok is spurring the veteran social media platform to make good on that promise. But of course there are other potential sources of revenue for highly popular influencers other than the Creator Fund — sponsorship, for example, or brand ambassador opportunities. Reels are videos up to 60 seconds in length.

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How to Create Simple Social Media Rules for Employees

EveryoneSocial

Nearly 90% of companies use social media for business, but only half of the workers say their companies have social media rules for employees, according to a Pew Research poll. Why You Need Social Media Rules for Employees. Why You Need Social Media Rules for Employees.

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B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. All your ads can perform well, actually.

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AI in Social Media: Exploring Use Cases, Challenges, and Strategies

SocialPilot

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. What is AI in social media? How is AI used in Social Media?

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

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