NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. Of course not. By leveraging our extensive buyer-level intent insights, we’ve identified that, despite economic uncertainties, the propensity for B2B purchases remains strong.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

Martech

MARCH 5, 2024

Equipped to help Martech and MOps practitioners are well-suited to help stakeholders understand the potential concerns regarding a course of action. The post A CX reality check: When good intentions meet clunky execution appeared first on MarTech. For instance, how comfortable are customers with unbranded experiences? In your inbox.

Intent 107

Intent Phishing Barriers Vendors 107

ClickZ

SEPTEMBER 9, 2021

30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? The current state of domain-level intent analysis and lead qualification. But we’ll come back to that in a bit.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

Optinmonster

DECEMBER 19, 2022

Do you need some exit intent popup examples to inspire your next popup campaign? Exit intent popups are an effective way to capture leads and increase sales on your website. What Is an Exit Intent Popup? An exit intent popup is a popup window that appears when a visitor is about to leave your website.

Intent 94

Intent Top of Funnel Examples Conversion 94

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. To properly leverage intent data and efficiently drive more business, here’s what you need to know.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

NetLine

MARCH 27, 2023

COVID changed everything , of course. In fact, what you want to be is more…intentional. Highlighting Why Intent Data Matter As third-party cookies go by way of the dinosaurs, you’re going to be seeing quite a bit about intent data in the coming years. Intent data is that very thing.

Intent Data 52

Intent Data Intent B2B Sales Intent Signal 52

NetLine

DECEMBER 27, 2023

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

NetLine

AUGUST 31, 2023

INTENTIVE shortens B2B sales cycles and simplifies life for both marketing and sales professionals. By delivering unparalleled business insights via buyer-level intent signals and behaviors, INTENTIVE truly accelerates sales outcomes. In this case, the managed package will be NetLine’s INTENTIVE Insights app.

Intent 52

Intent Intent Signal Salesforce.com Ideal Customer Profiles 52

LeanData

JULY 6, 2022

Two important considerations in bettering your revenue team’s data are data enrichment and account intent data. This post takes a look at both data enrichment and account intent data. What is B2B account intent data? It’s a collection of behavioral signals that develops an understanding of your prospects’ intentions.

Intent Data 98

Intent Data Intent Ideal Customer Profiles Enterprise Management 98

Martech

FEBRUARY 28, 2022

Much of the difference comes down to capturing, measuring and acting on intent. That’s where intent comes in. Intent makes the difference. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent. When we focus on intent, we see email’s uses and value differently.

Marketing Automation Services 130

Marketing Automation Services Intent Marketing Automation Email Marketing 130

NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. What Insights Can B2B Intent Data Provide? Data that can identify real intent, however, is powerful for a whole number of reasons.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

DiscoverOrg

APRIL 17, 2019

Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée. Of course, I was more than happy to do so … but I don’t know a lot about sewing machines. This is where buyer Intent Data comes in. Step 1: Buyer research.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Rev

FEBRUARY 28, 2023

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Intent data offers much better predictive capabilities than standard firmographic filters (like industry , headcount , location or revenue ). Intent data is powerful. But when you pair intent data with exegraphics?

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

Oktopost

MAY 23, 2022

The answer is when they want to buy, of course. Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent-based marketing? What is intent data? Active Intent.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Sword and the Script | B2B

APRIL 18, 2023

B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. The format of the B2B content being consumed signals intent to purchase Wouldn’t it be wonderful if marketing could figure out which content registrants were close to a decision?

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

NetLine

AUGUST 14, 2023

Buyer-level intent data allows sales teams to cut down on the amount of time they spend prospecting, doing cold outreach, and waiting weeks to hear from prospective buyers. Bringing Buyer-Level Intent to Sales Recently, I was speaking with a sales executive who’s been at multiple organizations in a variety of roles.

Intent Data 52

Intent Data Intent Touchpoints B2B Sales 52

PureB2B

MAY 20, 2022

Unless you’ve been living under a rock, you know that intent data has become the veritable belle of the marketing ball over the last few years. So much so, in fact, that it’s the fastest-growing data category across the B2B market, with 92% of companies reporting using intent data ?in Why is intent data so hot right now?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Rev

MAY 21, 2018

When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? The Intent Data You Already Use. Third Party Intent Data You Can Buy. Sounds reasonable, right?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

NetLine

APRIL 14, 2022

H owever, there was one thing we uncovered in producing this report that we’d never included or had access to before: Buyer-level intent data. ~31% Buyer-Level Intent Discovery solves that conundrum. It’s also worth commenting on the connection between format “weight” and purchase intent. In analyzing these 4.6 White Papers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Biznology

MARCH 12, 2020

In the digital world, this means that you need to understand the intentions of your customers at every stage of their shopping or browsing journey, in order to improve their overall experience, and ultimately inspire them to put trust in your brand. Optimizing your content for informational intent. Image source.

Intent 104

Intent Startups SEO Paid Search Agency 104

DealSignal

MAY 15, 2022

How Does Intent Data Differ from Web Tracking Data? Although similar, web tracking data should not be confused with intent data – intent data is aggregated across tens of thousands of websites. With intent data, you can. What Is Intent Data?

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

PureB2B

APRIL 6, 2022

Buyer intent data has become an effective and powerful analytical tool for B2B marketers. What is sometimes overlooked, however, is just how impactful intent data is to salespeople. The following statistics show how intent data can help sales better understand prospects and offer targeted, timely solutions to meet their needs.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

TrustRadius Marketing

OCTOBER 3, 2022

It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey. Downstream intent data can be particularly powerful when combined with account-based marketing (ABM), a strategy that emphasizes focusing on a limited number of high-value prospects and customers in lieu of more general campaigns. .

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Valasys

APRIL 3, 2023

Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

NetLine

JUNE 5, 2023

If you’re a B2B Demand Gen marketer, you’ve no doubt heard of intent data. Intent data was supposed to be the tool we could use to replace the third-party cookies Google has decided to kill off , without hampering or even slowing down our customer identification and tracking capabilities. We’ve talked quite a bit about it of late.

Intent Data 52

Intent Data Intent Top of Funnel B2B Sales 52

Content4Demand

AUGUST 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. John is an incredibly valuable voice in the intent space.

Intent Data 59

Intent Data Intent Customer Surveys Content 59

6sense

DECEMBER 8, 2021

Missed Intent Data Signals in B2B. For B2B marketers, the signals we’re looking for are buyers’ behaviors that signify intent to buy. The signals we talk about in a B2B environment are called intent data, and they come in three forms: first-, second-, and third-party. What is first-party intent data?

Intent 62

Intent Intent Signal Intent Data CMO 62

The ABM Agency

APRIL 15, 2021

Intent data is an essential piece of the account-based marketing puzzle. As importantly, intent data can pinpoint signals in a buyer’s journey that lets you know what their next step might be, helping you target them with personalized, contextual messaging. With Bidstream data, the intent is usually measured with keyword context.

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98

Buffer

AUGUST 4, 2022

So, how might people with multiple interests and abilities find what works for them and channel that into intentional personal brand growth online? Because I think I have been intentional in some ways. Thoughtful/intentional : One thing I always hope comes through in my work is that it's thoughtful. What is Social Proof?

Intent 86

Intent Personalization Ad Building Brand Identity 86

Convince & Convert

APRIL 25, 2024

Of course, this isn’t a blanket recommendation to gate everything. Improve Engagement By Using Buyer-Level Intent Data In 2022 , we noted that 33% of B2B buyers indicated that they would be in the market to make additional investment within the next 12 months. Buyer-level intent data is perhaps the best means to accomplishing this.

B2B 95

B2B Case Study Case Studies Content 95

Outreach

APRIL 20, 2020

In fact, our upcoming partnership with Bombora, the leading intent data provider, is a great way for sales teams to get a pulse on their buyer’s level of interest, as well as purchasing timelines. But Bombora isn’t only the leader in providing intent data, they’re also a thought leader. Sign up for the waiting list here. Stay Tuned.

Intent 102

Intent B2B Sales Activities Bombora 102

Strategic-IC

JUNE 21, 2019

Intent data presents a number of advantages for B2B campaigns. Below are 4 key use cases for intent in B2B tech marketing and sales. How Can You Use Buyer Intent Data? Considering adding intent into your marketing and sales mix? Below are a number of intent use cases to consider for your own campaigns. Related: 2.

Intent Data 82

Intent Data Intent Campaigns Account Based Marketing 82

Engagio

NOVEMBER 21, 2019

But one of the new, hot things to come along in recent years is intent data. You could argue that intent data has been around for a while (just like you can argue that ABM has been around for a while), but now it’s becoming a standard part of the marketer’s tool chest (again, just like ABM). But intent is very hot and sexy.

Intent Data 71

Intent Data Account Based Marketing Intent ABM 71

Heinz Marketing

FEBRUARY 28, 2020

And to develop that sort of strategy, you must first segment your target accounts into intentional groups. The post Identifying Target Accounts for ABM: A Crash-Course appeared first on Heinz Marketing. To sign your ideal customers, you must be calculated in how and when you reach them.

Account Based Marketing 91

Account Based Marketing Demand Generation ABM Course 91

NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. Fortunately, we know the solution: Studying and understanding buyer-level intent data. NetLine’s Intent Discovery capabilities package all of this data into actionable insights for B2B Marketing and Sales teams. What is Intent Discovery?

Intent 59

Intent Work Management Marketing Management B2B Marketing 59