Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. What’s the difference between thought leadership on social media vs. a cold email with similar content?

Social Media 83

Social Media Top of Funnel B2B Thought Leadership Media 83

Zoominfo

JANUARY 8, 2021

Lead gen marketing is what businesses do to attract ideal customers. Let’s take a look at the ins and outs of lead generation marketing, including: Identifying the right-fit customers When to turn your marketing leads over to sales Generating leads with content. Create Your Ideal Customer Profiles (ICPs) .

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. A killer social media CTA can help you achieve all of these goals and maximize return.

Social Media 117

Social Media Examples Media Urgency Marketing 117

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. ” So, Twitter is solidly locked as the second-best social network for B2B marketing, right?

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. We live in an age where promoting our services online is essential.

Social Media 62

Social Media Work Management Marketing Management Media 62

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 105

Social Media Template Work Management Marketing Management 105

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. LinkedIn’s customer story ad on Instagram.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). An increasing number of customers focus most of their budgets on different channels, platforms, and formats.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Heinz Marketing

MARCH 17, 2023

However, I am trying to practice more mindfulness, get back into creative hobbies, and significantly reduce my social media consumption. I’ve been using social media for two-thirds of my life, and after the pandemic hit, my media consumption sky-rocketed. Where might your ICP be hanging out?

Ideal Customer Profiles 101

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 101

sagefrog

APRIL 16, 2024

What’s the Difference Between Ideal Customer Profiles & Buyer Personas? The B2B buyer’s journey is the process potential customers go through before purchasing. Providing the right information and support at each stage can guide potential customers toward purchasing and ultimately improve your sales success.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Webbiquity

MARCH 15, 2018

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing?

Social Media 325

Social Media Tools Media Work Management 325

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media? Not anymore!

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. Measure your results against stated goals and course correct as you learn what efforts are most effective for your firm.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. That’s certainly not always the case, of course. By Peter Caputa.

Social Media 208

Social Media Search Marketing Social Marketing Optimization 208

Rev

JULY 12, 2023

Yes, just one hour to follow up with leads and secure the best chance of speaking to key decision-makers and converting them into customers—at least, that’s what a study from the Harvard Business Review found. You see the issue? Lead handoff is a particularly challenging process for sales and marketing teams to get right.

Lead Ranking 78

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 78

EveryoneSocial

JUNE 29, 2022

We make quick judgments and form first impressions upon meeting someone, and research shows that we do the same thing when browsing social media profiles. That can affect your personal brand , your effectiveness at social selling , and more. But what you do need is a high-quality profile picture.

Ideal Customer Profiles 56

Ideal Customer Profiles Social Media Profiling Media 56

Oktopost

MARCH 29, 2023

Here at Oktopost, we’re thrilled to announce the launch of our new certifications designed to help B2B companies and their employees become proficient in social media marketing and drive measurable business results through the Oktopost platform. It’s about driving measurable results for your business.

Social Media 118

Social Media Media Analysis B2B Sales 118

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. Measure your results against stated goals and course correct as you learn what efforts are most effective for your firm.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

SocialPilot

JANUARY 21, 2024

Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. They are experts in a particular niche and post content on social media revolving around the same niche, catering to a specific and engaged audience.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

ClickZ

FEBRUARY 20, 2020

30-second summary: The foundation of good account-based anything is data and insights about customers. Insights from customer surveys or other customer feedback, as well as paying attention to customer success and support calls are critical to having a complete view of the customer.

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Positioning 118

Navigate the Channel

NOVEMBER 19, 2023

As agriculture promotion groups (APGs) and checkoffs strive to provide educational information for farmers to keep them informed about investment activities and new opportunities, building a social community with your target audience can be a positive, engaging way to support key communication goals.

Social Media 65

Social Media Media Communities FAQ 65

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. How do our posts address customer pain points?

Copywriting 122

Copywriting Social Media Practices Marketing AI 122

Lake One

OCTOBER 19, 2023

B2B social media strategy is all about standing out. Employee advocacy is the unsung hero of social media success. Getting employees engaged produces truly staggering social media marketing outcomes, raising performance by as much as 200% and pushing posts more than 500% farther.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

PureB2B

MAY 30, 2022

We often talk about the importance of creating a rich and meaningful customer experience (CX) without fully understanding what CX even is. For one, it isn’t just about customer service as many people think—though customer service is part of CX. Happy customers sell your brand for you. Defining The Customer Experience.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel Intent Signal Touchpoints 62

Anyword

SEPTEMBER 9, 2022

With social media, it’s all about kick starting the conversation. Social media as an advertising channel sparked 25% YoY growth , exceeding $137 billion, so it’s safe to say that the importance of those apps on our phones isn’t going anywhere. And the key to success on social media? Social Media In Numbers.

Social Media 98

Social Media Conversion Media Tips 98

Martech

JULY 22, 2022

Video and Reels content will be consolidated under one tab on user profiles, reflecting Instagram head Adam Mosseri’s stated priority of focusing on short form video in 2022. When Reels are posted to a public profile, they may be eligible and recommended for more people to see. Reels are videos up to 60 seconds in length.

Social Media 120

Social Media Rules Media Viral Marketing 120

SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. But would it still be interesting if it brought you close to content or profiles opposite your interests? Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Thinkers360

MAY 19, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Accure, Inc.

Marketing AI 144

Marketing AI Lead Ranking Lead Scoring Enterprise Management 144

Zoominfo

JANUARY 23, 2021

Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. Sales prospecting techniques are the tactics a salesperson uses to find new customers. Summon Your Ideal Customer Persona (ICP). Get Social with Your Prospects.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

FMG Suite

NOVEMBER 10, 2021

One of the biggest challenges with social media marketing–the rules are constantly changing. For advisors who want to utilize this powerful tool, staying current with social trends is essential. Here are five trends social-media advisors need to know in 2021. . That day is here! . Instagram Will Unseat Twitter.

Social Media 98

Social Media Trends Media Ideal Customer Profiles 98

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Share relevant and compelling content, and interact with social media users who engage with the posts. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Valasys

FEBRUARY 7, 2024

In today’s world, where everything moves fast, customers expect quick answers and support. This change has a big impact on how businesses should support their customers. Being there for your customers right when they need help is more important than ever. Instagram: This platform is all about visuals – photos and videos.

Social Media 40

Social Media Ideal Customer Profiles Media Customer Satisfaction 40

Rev

JULY 5, 2023

It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. It optimizes the way your business stands out from the competition, reaches more customers and increases revenue. What is a go-to market strategy? Why do you need a go-to-market strategy?

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 78

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. What to look for when hiring a social media manager.

Social Media 137

Social Media Paid Search Agency Media Guidelines 137

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Customer Referrals. While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240