Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. Questions to ask the vendors’ customers.

Enterprise Management 112

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 112

Martech

JANUARY 6, 2022

But how do you decide which platform is the right one for your organization? Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Narrow your list down to those vendors that meet your criteria. And how much do they cost? Click here to download!

Enterprise Management 115

Enterprise Management Work Management Marketing Management Vendors 115

Martech

JUNE 17, 2022

But how do you decide which platform is the right one for your organization? Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Make a list of the vendors that meet your criteria. And how much do they cost? Take your list of use cases and then do some research.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Vendors 112

Sword and the Script | B2B

AUGUST 15, 2023

Observation: These steps reinforce what B2B marketing and sales organizations should already know. If you aren’t managing your social channels effectively, including sharing your content organically, you are missing a way buyer say they are discovering products they need. Why do vendors do this?

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Martech

JANUARY 21, 2022

But how do you make sure you are choosing the right platform for your organization? For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos. If you find that one vendor doesn’t offer this “must-have” capability, it’s obviously not a fit.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Marketing Management Vendors 120

Martech

FEBRUARY 21, 2022

Vendors love to talk about what their technology can do and will readily discuss case studies. The biggest-name vendors often have the most technical debt. Some of the most prominent martech vendors today have been around for some time, and their systems — including those they acquired — are getting long in the tooth.

Vendors 95

Vendors Tips Allocation SWOT 95

Martech

FEBRUARY 19, 2022

But deciding whether or not your company needs a call analytics platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. At what level in the organization will it be managed?

Enterprise Management 104

Enterprise Management Work Management Marketing Management Analytics 104

Webbiquity

MARCH 1, 2022

.” Compared to 2020, last year saw more B2B buyers visiting vendor sites, more sessions, more pageviews, and more time spent per visit. Vendor content is attracting more visitors per account. Still, roughly a third of assets in the average organization’s content library is three-plus years old.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Martech

FEBRUARY 23, 2022

Additionally, the analytics that sales enablement platforms offer can generate valuable intelligence that can better inform the whole organization on buyers’ interests and the pain points they’d like solutions to address. At what level in the organization will it be managed? What is the total cost of ownership?

Enterprise Management 112

Enterprise Management Work Management Marketing Management Organization 112

Martech

FEBRUARY 3, 2022

By knowing what you need, you’ll be in a better position to control the selection process and choose the platform that will most benefit the organization. You’ll need to identify them all so you can ask the marketing automation vendor about integration. Have we realistically assessed the cost? Snapshot: Marketing automation.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. You’ll need to identify them all so you can ask the marketing automation vendor about integration. Click here to download!

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

FEBRUARY 25, 2022

But before jumping into the purchase process, you should follow the same steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. What digital asset management capabilities does our organization need?

Digital Asset Management 115

Digital Asset Management Enterprise Management Work Management Marketing Management 115

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Martech

MARCH 1, 2022

Does the vendor seem to understand our business and our marketing needs? Here are 19 questions to ask each vendor that will help you narrow the field: What platform hosting options are available (SaaS/cloud/on premise)? Does the vendor specialize in a particular channel, vertical or campaign objective? Click here to download!

Marketing Attribution 112

Marketing Attribution Work Management Marketing Management Vendors 112

Sana Commerce

JUNE 15, 2023

There are countless options for B2B organizations seeking e-commerce solutions providers for their business. For these organizations, the right e-commerce platform can make or break goals for sustainable business growth and success. E-commerce platforms are a great option for B2B organizations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CMS Development 52

InsightSquared

JANUARY 22, 2018

In previous posts , I’ve discussed how to evaluate the costs of a new sales tool, and offered some general best practices for managing your tech stack. To help you roll out the new technology your sales leadership just purchased, I’ve outlined some general guidelines you can follow to help the organization onboard a vendor successfully. .

Vendors 159

Vendors Tips Zoominfo Training 159

Martech

DECEMBER 7, 2021

Aligning your tech stack with your organization is essential. For example, research shows that sales organizations with less than 75% CRM adoption have noticeably lower win rates and quota attainment. And low adoption rates lead to low return on investment (ROI). See below.). Source: Statista.

Work Management 99

Work Management Marketing Management Organization Budget Programs 99

chiefmartech

FEBRUARY 7, 2020

Participants in the study reported which capabilities they would like martech vendors to improve in order to better optimize marketing. Are you listening, my fellow martech vendor friends? “Better/easier integration” was equally as popular of a reason to switch as better features or reducing costs.

Vendors 119

Vendors Paid Search Agency API Correlation 119

Customer Experience Matrix

OCTOBER 29, 2023

Even the major marketing suite vendors, who initially argued a separate (“persistent”) database wasn’t necessary, eventually discarded that position and introduced products that matched our criteria. As CDP became popular, many vendors adopted the label whether or not they actually met even the looser definition.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Sana Commerce

JUNE 29, 2023

However, one of the key considerations when embarking on an e-commerce journey is understanding the costs involved in developing a web store. In this comprehensive guide, we will delve into the factors that influence e-commerce website development costs, helping you make informed decisions for your business.

Efficiency 52

Efficiency Cost Marketing Websites Work Management 52

PureB2B

MAY 10, 2022

However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful practices content syndication vendors use to ensure you’re getting a quality return on your content investment. What to Look for in a Content Syndication Vendor. High Quality Data.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

Customer Experience Matrix

SEPTEMBER 18, 2023

Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions. Sure enough, the fraction of vendors who reported growth in CDP investment is down from last year’s survey, both for the past year and the current year. Budget pressures are slowing industry growth: true.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Martech

DECEMBER 27, 2022

Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Dig deeper: Marketing collaboration and experimentation in action.

Enterprise Management 98

Enterprise Management Digital Experience Platform Organization Marketing Management 98

Martech

DECEMBER 13, 2021

But deciding whether your company needs an enterprise-level identity resolution platform calls for the same steps involved in any software adoption, starting with a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. What is the total cost of ownership?

Enterprise Management 108

Enterprise Management Organization Work Management Marketing Management 108

Bionic

FEBRUARY 19, 2021

Vendor Bills – Automate the process of receiving, organizing, and managing vendor bills related to the delivery of advertising media. Reconciliations – Automate the process of reconciling vendor bills against IOs, delivery, and performance. Payments – Automate the process of managing advertising vendor account payables.

Budget Programs 65

Budget Programs Vendors Order Terms and Conditions 65

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

PureB2B

OCTOBER 5, 2020

Vendor fatigue is a real issue that the majority of marketers battle, and most have no idea how to beat it. So, the question must be asked, is there a way to truly defeat vendor fatigue? Data research can be done in house, or through various vendors. A vendor approach will net you more personalization for over a period of time.

Vendors 62

Vendors Ideal Customer Profiles Advertising Agencies Opt-out 62

PureB2B

OCTOBER 5, 2020

Vendor fatigue is a real issue that the majority of marketers battle, and most have no idea how to beat it. So, the question must be asked, is there a way to truly defeat vendor fatigue? Data research can be done in house, or through various vendors. A vendor approach will net you more personalization for over a period of time.

Vendors 62

Vendors Ideal Customer Profiles Opt-out Advertising Agencies 62

Zoominfo

AUGUST 2, 2020

An example of owned data is an organization selling their opt-in membership list. Accuracy: Generally speaking, the closer a vendor is to the data source — the more accurate the data will be. If a vendor did nothing to maintain the accuracy of their data, they would have very few customers. Type #3: B2B Data Aggregators.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Martech

DECEMBER 14, 2021

Explore capabilities from headless and hybrid CMS vendors like Magnolia, Arc XP, Acquia and more in the full MarTech Intelligence Report on these content management platforms. What is the total cost of ownership? The post Does your organization need a headless or hybrid content management system (CMS)? Click here to download!

CMS Development 107

CMS Development Enterprise Management Work Management Marketing Management 107

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. It’s a Big Investment.

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Sana Commerce

AUGUST 15, 2022

E-commerce costs often get brought up early during conversations about digital transformation , and for good reason. Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. How to calculate your e-commerce costs. Influential factors for e-commerce costs.

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Sana Commerce

AUGUST 15, 2022

E-commerce costs often get brought up early during conversations about digital transformation , and for good reason. Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. How to calculate your e-commerce costs. Influential factors for e-commerce costs.

Work Management 52

Work Management Marketing Management Cost CMS Development 52

NuSpark Consulting

MARCH 5, 2017

As an experienced marketing executive, you understand the importance of being visible on search engines; whether it’s via 1 st page organic listings, or as an ad that serves based on a prospect’s query. We’ve seen click costs for many IT clients to be over $50 per click to be within the top 4 positions. Lower Your Bids.

Cost Per Click 100

Cost Per Click Adwords Cost Marketing Management 100

Sprout Social

SEPTEMBER 30, 2020

Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform. However, the key to getting the most from LinkedIn is marrying your organic and paid strategies. LinkedIn outlines an integrated paid-organic strategy in three simple steps: Build a compelling organic presence.

Paid Content 104

Paid Content Linkedin Social Media Top of Funnel 104

KoMarketing Associates

DECEMBER 1, 2016

Fortunately, most organizations realize there are fundamental issues that can be uncovered in SEO auditing, regardless of scope. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. Here are a few suggestions. How do you do this? The Inbound Link Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” If you can’t use that marketing automation tool that costs $250k a year because your $90k-a-year employee left over a 5% raise, it might be worth rethinking the budget allocation.

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75