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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results.

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Five tips for your holiday advertising campaigns

Choozle

To help you optimize your holiday advertising campaigns for Thanksgiving weekend, we put together five tips for your holiday campaigns, 1. Taking a look at holiday campaign performance from previous years, we have seen that there was an average of 35 percent to 50 percent increase in CPMs in Q4 across all industries. Increase bids.

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The Remarketing Guide for Dummies

Outbrain

Plus a few bonus pro tips as well. The aim of the retargeting ad is to remind Joan of those shoes she was interested in, and maybe by seeing the ad, she will be convinced to click and make the purchase she didn’t make previously. Pro tip: You can use first-party data lists from your DMP to create remarketing lists.

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How to Define & Measure Social KPIs – Part -1

Valasys

54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018).

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

LinkedIn provides a wide array of advertising opportunities for B2B marketers to capitalize upon, which range from the in-built research library by LinkedIn, to core social networking & benefits of retargeted campaigns, to platform functionality for content marketing & advertising endeavors.

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The Complete Ecommerce Marketing Strategy

Marketing Insider Group

Ads will appear on a user’s feed or timeline, depending on the platform, and you pay by CPC (cost per click) or CPM (cost per thousand impressions). Mid-roll ads usually cost slightly more than pre- or post-roll ads. This post by AdEspresso explains how to do just that.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. Data driven research. Quantitative research. pictured: @jdischler , @GinnyMarvin ). SMX Advanced 2017, Day 1. Scientific testing process. High-velocity testing.