Aberdeen

APRIL 1, 2019

You spent significant time and money building up your email list and there seemed to be a direct correlation to the number you sent and the results your email marketing generated. Intent data is the key to doing just that. Intent data helps you build out account profiles beyond the first-party information that’s in your CRM.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

Terminus

OCTOBER 27, 2023

In our recent webinar with Brett Kahnke, Principal Analyst at Forrester, we breakdown the nuances and challenges of intent data and guides the audience along best practices and clear terms for success. Simply put, organizations using intent data are pulling ahead.

Intent Data 29

Intent Data Intent Webinar Metrics Forrester 29

NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. 35% of B2B Buyers Intend to Make Investments Within Next 12 Months WIth the introduction of INTENTIVE in June , we at NetLine suddenly had access to an entirely new group of buyer intent signals.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Technographic Data?

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Aberdeen

FEBRUARY 6, 2019

Together, they seize the robustly actionable insights found within vast sets of market intelligence information such as buyer intent data, purchase intent signals, content consumption and active online-research monitoring, and win / loss analyses. Providing data on 12.8 Providing data on 12.8 billion web pages; 3.7

Intent Data 40

Intent Data Intent Marketing AI Peer-to-peer 40

Aberdeen

JUNE 25, 2019

But still, there’s something missing from the usual keyword research/content creation approach—a focus on intent. New search engine algorithms are better than ever at matching results with searcher intent. And with third-party intent data , you’ll have the insights necessary to do just that. 4 Types of Searcher Intent.

Intent Data 40

Intent Data Top of Funnel Intent SEO 40

NetLine

APRIL 14, 2022

H owever, there was one thing we uncovered in producing this report that we’d never included or had access to before: Buyer-level intent data. ~31% Buyer-Level Intent Discovery solves that conundrum. It’s also worth commenting on the connection between format “weight” and purchase intent. In analyzing these 4.6

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Aberdeen

FEBRUARY 28, 2019

Research in Intent Data Can Help. Intent data reflects buyer behavior today which allows new sales people to react to pending deals immediately. Intent data is an insightful means of determining quota potential of a territory. Sales reps can master the skill set of a particular point in the funnel (ex.

Intent Data 40

Intent Data Intent Top of Funnel Cold Calling 40

Aberdeen

MAY 8, 2019

Target account lists remain static and ignore lookalike companies that might show intent. Company intent can’t be tracked to specific contacts for sales to engage. Working with a third-party intent data provider might seem like a magic bullet solution to these problems. 4 Main Categories for Intent Signal Scoring.

Intent Data 40

Intent Data Lead Ranking Intent Intent Signal 40

Tony Zambito

JANUARY 18, 2022

Just analyzing the hodgepodge of demographic data, psychographic data, analytical data, intent data, customer satisfaction survey data and other forms of data will no longer cut it in an Era of Uncertainty. Correlating external pressures and their impact on how buyers can or cannot meet their goals.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Intent-driven marketing is set to play a pivotal role in shaping the future of B2B demand generation.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Adobe Experience Cloud Blog

APRIL 5, 2016

Enter external intent data. Much like a FICO score provides a holistic view of a customer’s credit history by using collectively shared information from different banks, external intent data provides a business with an understanding of what an individual, a department, or a company in a specific location is most interested in.

Intent Data 48

Intent Data Intent Lead Scoring Lead Ranking 48

Zoominfo

JULY 5, 2023

They rely on ZoomInfo throughout their sales cycle for comprehensive data about accounts they’re targeting — and new accounts that can expand their market. Sendoso used intent spikes to see which accounts were searching specifically for their product or searching for related keywords like “direct mail automation.”

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Aberdeen

MARCH 30, 2020

In marketing and sales, if everything was a nail and Intent data was a hammer, life would be so much easier and we could all go golfing or whatever your golf equivalent is. Unfortunately, using intent data and behavioral signals requires just a bit more data science and work to make it all come together nicely.

Intent 40

Intent Peer-to-peer Intent Data Product 40

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Intent-driven marketing is set to play a pivotal role in shaping the future of B2B demand generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Content4Demand

AUGUST 11, 2021

Many marketing teams pour their energy into grabbing as many leads as they can—quantity over quality—that may have little or no intent to buy. This information can help you learn what is and isn’t working as these early-stage prospects make their way to the things that will demonstrate a clearer correlation to dollars earned.

Lead Scoring 110

Lead Scoring Lead Ranking Sales Qualified Leads Intent Data 110

Aberdeen

MARCH 30, 2020

In marketing and sales, if everything was a nail and Intent data was a hammer, life would be so much easier and we could all go golfing or whatever your golf equivalent is. Unfortunately, using intent data and behavioral signals requires just a bit more data science and work to make it all come together nicely.

Peer-to-peer 64

Peer-to-peer Research Intent Data Paid Search Agency 64

Madison Logic

OCTOBER 18, 2023

The digital cues and footprints (also known as intent data ) left by buyers help us understand who they are, where they are in the buying journey, and what kind of content and messaging is most valuable to them. One key advantage of CTV lies in the ability to target based on data.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

FunnelEnvy

SEPTEMBER 18, 2023

A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent. Preferred Channels : Where they gather information and engage online.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

NetLine

APRIL 11, 2023

more likely to be correlated with a purchase decision <6 months. This last bullet on buyer-level intent data is where we’ll pick up in just a moment. But remember what we learned from last year’s report: Popularity ≠ purchase intent. Did we mention that Webinar registrations are a high-intent signal?

Demand 52

Demand B2B Webinar Metrics Intent 52

NetLine

DECEMBER 20, 2022

Live Webinar Registrations Are an Intent-Rich Signal . Thanks to our How Buyer-Level Intent Data Reveals “Who” is Ready to Buy report, we learned that ~31% of all respondents expect to make purchases within the next 12 months. Webinar registrations, however, represent the most significant purchase intent signal. .

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Aberdeen

FEBRUARY 20, 2019

Data visualizations can help us to see things in ways we otherwise wouldn’t, and to make connections we might not see without the correlation mapped out. Character sentiment data visualization is particularly interesting in the context of B2B applications of buyer intent data.

Intent Signal 40

Intent Signal Intent Data Buyer Intent Correlation 40

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Tighten Up Your TAM Part of the B2B lead generation process is getting to know the audience profiles and behaviors that correlate with sales — more on that in a little bit.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Full Circle Insights

SEPTEMBER 28, 2022

This waterfall focuses on opportunities within a set of targeted accounts instead of individuals, correlating to B2B marketing’s shift to an ABM approach. . Engaged: In the engaged stage, marketers measure activities from those in the targeted account buying group, using first-party cookie data to track activity on the vendor site. .

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

6sense

JUNE 14, 2016

It goes a little something like: “Okay, I get how you are different, but I’ve spoken to other predictive vendors that provide a score using thousands of individual data points about a company. Wait, but what if you have thousands of company firmographic data points for the company – would this be predictive or more useful?

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

PureB2B

MAY 13, 2022

Data analytics has a wider scope and is used not just in a business context. It involves finding the correlation between multiple variables to determine the “why” behind certain results. In fact, data analytics (and associated software) can be a key component OF business intelligence (and associated software).

Analytics 62

Analytics Work Management Marketing Management Allocation 62

Content4Demand

JULY 17, 2020

It’s intentional decision making around the tools that we have, the technologies, the investments, the changes,” Earley commented. Account-based marketing focuses on identifying target accounts based on intent data, highlighting common characteristics among accounts in order to create successful ABM plays.

Marketing AI 73

Marketing AI Marketing Mix Enterprise Management Account Based Marketing 73

Aberdeen

SEPTEMBER 17, 2019

Even when you’re doing your best to measure brand awareness and prove ROI, correlating results to the bottom line remains a challenge. Make Every Brand Awareness Tactic Count with Intent Data. Intent data can help you understand where the best places to guest post are and which topics will be most valuable to your audience.

Brand Identity 40

Brand Identity Branding Intent Data B2B Thought Leadership 40

Madison Logic

JANUARY 3, 2024

Apply the knowledge gained from intent data and insights gained from your sales and customer care teams to the content and messaging generated from AI to ensure it reaches buyers more effectively. The ML Platform integrates with your CRM platform to help uncover key insights around your customers and buyers.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

ABM in Action

MAY 18, 2023

What they found was that when they weren’t focused on fit when generating MQLs, there was a lack of correlation between growth and MQL volume, and growth and revenue volume. Otherwise, if you don’t strike when the iron is hot, the account demonstrating intent is going to go to the competition.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

SalesIntel

JANUARY 10, 2024

How do you leverage all this data to make your marketing and sales efforts efficient and effective? Buying intent is vital because you understand who’s in the market actively searching for your solution. Where you need to create and when to harvest can be identified with buying intent.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Strategic-IC

JULY 28, 2021

What to include: Use insights like intent data to personalize based on persona and/or industry challenges, goals, etc. Uncover intent. We’ve talked about first-party data, i.e. your data on your systems. What is driving a lot of interest in ABM is the application of third-party data. Personalized at.:

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

FunnelEnvy

SEPTEMBER 29, 2021

If you think about this in terms of actual purchase intent of the buyer, it’s usually quite low for anything that has a significant price tag associated with it. Of course, an important point here is that unlike account selection, campaigns offers purchase intent is largely outside of your control.

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

Valasys

JANUARY 23, 2020

for a well-researched & data-driven approach Adopting a multi-channel strategy Keeping the sales & marketing endeavors integrated & persistent Employing Better Segmentation using Intent Data. Use Intent Data. selected accounts instead of undifferentiated lists Keeping. Optimize the Email Marketing.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Aberdeen

FEBRUARY 12, 2019

Data visualizations can map out data in ways we might not notice otherwise. They can also illustrate correlations we might not have made without seeing them depicted. The Lifespan of News Stories,” a mesmerizing and interactive multi-part data visualization illustrates how news enters and exits the public consciousness.

Activities 40

Activities Research Purchase Intent Intent Signal 40

Porch Group Media

FEBRUARY 23, 2021

Additional areas included: 34% – More online to offline, multi-touch attribution and accurate purchase rate/purchase power data 32% – More digital channel engagement insights 31% – Futurist trends and actionable predictions 29% – Customer voice and direct conversations. V12 Signals – Insights into Purchase Intent.

Purchase 52

Purchase Planning Multi-Touch Attribution First-Mover Advantage 52

Anteriad

JANUARY 20, 2023

One of the findings in our recent state of data and technology report is that there is a correlation between a comprehensive marketing data strategy and the level of perceived complexity in the marketing stack. How you collect data Where will you source your data? But is it the right data?

Data Hygiene 52

Data Hygiene Marketing & Strategy Work Management Marketing Management 52